Do you have a offline niche?

8 replies
Right now I work with mostly small businesses, but of no particular niche. Whatever work comes through the door. Are any of you guys catering to a specific market offline? How does that work when it comes down to local competitors?
#niche #offline
  • Profile picture of the author helisell
    Do you have one type of business that you prefer to work with?

    Are they more interesting to you, more fun, get a better result, you find it easy to get improvement for them?

    If you could find your niche using those parameters you'd increase your success rates enormously.
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  • Profile picture of the author kenmichaels
    Originally Posted by swilliams09 View Post

    Right now I work with mostly small businesses, but of no particular niche. Whatever work comes through the door. Are any of you guys catering to a specific market offline? How does that work when it comes down to local competitors?
    small time pharmacists ...

    I think i have a lock on things or i would have ignored this question.

    However...it might give people ideas on how to think outside of the box.
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  • Profile picture of the author hayfj2
    Is your market targetted by Problem, Need, Pain, or Frustration?

    Is your market targetted by Your PRODUCT, SERVICE or SOLUTION?

    Is your market targetted by PRICE / COST / Budget?

    Is your market targetted by Geographical proximity?

    Is your market targetted by Industry or Sector?

    Is your market targetted by those aspiring to claim the benefits you offer?

    Is your market targetted by targetting competitor's clients?

    Is your market targetted by size of business, number of staff or age of the client?

    Hope that gets you thinking...



    Fraser
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  • Profile picture of the author swilliams09
    Okay well the reason I ask is this. I produce TV commercials and right now two of my clients are having beef over accusing each other of stealing sales people. One guy doesn't want us to do work for the other guy, even though we keep their look different and we don't share any information about their campaigns. I wanted to pursue more car dealerships, but I'm really wondering if this sort of thing is common when you're working in a local niche and how do you deal with it.
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  • Profile picture of the author bob ross
    Lawyers, dentists, chiros, furniture stores, all seem like big $$$$ targets for video production, no?
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    • Profile picture of the author swilliams09
      Originally Posted by bob ross View Post

      Lawyers, dentists, chiros, furniture stores, all seem like big $$$$ targets for video production, no?

      I do all of those types of spots for my day job. It's decent money for the company, but you have to have the goods production wise.
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  • Profile picture of the author sandalwood
    Originally Posted by swilliams09 View Post

    Right now I work with mostly small businesses, but of no particular niche. Whatever work comes through the door. Are any of you guys catering to a specific market offline? How does that work when it comes down to local competitors?
    It would seem to me you'd pick a niche in your area and pursue it. Take it over and they will come to you. I've only met one video guy and he doesn't seem to be interested in pursuing anyone. He thinks they will come to him.

    I am NOT saying that is you. I'm saying you have to do the courting before they fall in love with you.
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    • Profile picture of the author swilliams09
      Originally Posted by sandalwood View Post

      It would seem to me you'd pick a niche in your area and pursue it. Take it over and they will come to you. I've only met one video guy and he doesn't seem to be interested in pursuing anyone. He thinks they will come to him.

      I am NOT saying that is you. I'm saying you have to do the courting before they fall in love with you.
      I work with several video guys who feel this way. A lot of the older generation (over 30) came in on the tail end of video "as a high priced neccessary commodity" mentality which lead to a lot of them being able to sit back and watch the clients come to them. They don't know the first thing about marketing their services.
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