I'm trying to get some more information about EDDM (Every Door Direct Mail). This is my first EDDM campaign, and hopefully I get a little guidance from you PROS out there.
Breakdown of what I want to do:
I'll target restaurants. I want to fit 18 coupons from 18 different local businesses on 1 piece of paper, and mail it out using USPS EDDM.
Here are my questions.
What kind of paper should I use?
About how much would it cost to print off 3,400 in full color?
What order should I do things? Prospect until I find 18 people, collect money, use to print ads and mail out?
What can I expect on the response rate? 1%? 10%?
Is there a WSO you can recommend?
Any other info or tips you can give would be appreciated.