Inviting offline to my webinar?

6 replies
OK I have a list of emails that I can collected (scraped , as in they havent opted in or anything like that) which I would like to send invitations to for a webinar I am hosting. What would be the best way to do this? What software can I use to send these emails? What guidelines should I follow so I am not tagged as a spammer?
#inviting #offline #webinar
  • Profile picture of the author bluecoyotemedia
    but you will be a spammer LOL

    Skunkworks: noun. informal.

    A clandestine group operating without any external intervention or oversight. Such groups achieve significant breakthroughs rarely discussed in public because they operate "outside the box".

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  • Profile picture of the author DonDraper
    sounds illegal

    are these folks targeted?
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  • Profile picture of the author iScotts
    How does inviting people to a webinar sound illegal?
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    • Profile picture of the author kellyyarnsbro
      Originally Posted by iScotts View Post

      How does inviting people to a webinar sound illegal?
      Not really illegal logicallay and legally speaking, but if you'll send invitations through emails then that could be spamming, and when you do spamming then thats what makes it illegal.
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  • Profile picture of the author iScotts
    bluecoyotemedia lol agg
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    • Profile picture of the author ryan.arnfinson

      simpy sending unsolicited bulk email is illegal according to the 2003 Can-SPAM act.

      I'm not a lawyer nor an expert on the fine print. But I believe if you manually (one at a time) send targeted, clearly labeled emails with your address and an option to opt-out to further emails it may be acceptable. Here are the exact details from the FTC:

      CAN-SPAM Act: A Compliance Guide for Business | BCP Business Center
      1. Don't use false or misleading header information. Your "From," "To," "Reply-To," and routing information - including the originating domain name and email address - must be accurate and identify the person or business who initiated the message.
      2. Don't use deceptive subject lines. The subject line must accurately reflect the content of the message.
      3. Identify the message as an ad. The law gives you a lot of leeway in how to do this, but you must disclose clearly and conspicuously that your message is an advertisement.
      4. Tell recipients where you're located. Your message must include your valid physical postal address. This can be your current street address, a post office box you've registered with the U.S. Postal Service, or a private mailbox you've registered with a commercial mail receiving agency established under Postal Service regulations.
      5. Tell recipients how to opt out of receiving future email from you. Your message must include a clear and conspicuous explanation of how the recipient can opt out of getting email from you in the future. Craft the notice in a way that's easy for an ordinary person to recognize, read, and understand. Creative use of type size, color, and location can improve clarity. Give a return email address or another easy Internet-based way to allow people to communicate their choice to you. You may create a menu to allow a recipient to opt out of certain types of messages, but you must include the option to stop all commercial messages from you. Make sure your spam filter doesn't block these opt-out requests.
      6. Honor opt-out requests promptly. Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your message. You must honor a recipient's opt-out request within 10 business days. You can't charge a fee, require the recipient to give you any personally identifying information beyond an email address, or make the recipient take any step other than sending a reply email or visiting a single page on an Internet website as a condition for honoring an opt-out request. Once people have told you they don't want to receive more messages from you, you can't sell or transfer their email addresses, even in the form of a mailing list. The only exception is that you may transfer the addresses to a company you've hired to help you comply with the CAN-SPAM Act.
      7. Monitor what others are doing on your behalf. The law makes clear that even if you hire another company to handle your email marketing, you can't contract away your legal responsibility to comply with the law. Both the company whose product is promoted in the message and the company that actually sends the message may be held legally responsible.
      Hope this helps!

      Take care,

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