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How to find clientele for a film company specializing in corporate/promo videos

by Mack
6 replies
I'm looking for ideas/help on how to attract and ultimately sell to local organizations who need a promotional video done.

The producing budget falls between $15,000 to $50,000.

Were wanting to use social media as well so any pointers on that would also be grateful.

Thanks.
#clientele #company #corporate or promo #film #find #specializing #videos
  • Profile picture of the author ewenmack
    Originally Posted by AffMack View Post

    I'm looking for ideas/help on how to attract and ultimately sell to local organizations who need a promotional video done.

    The producing budget falls between $15,000 to $50,000.

    Were wanting to use social media as well so any pointers on that would also be grateful.

    Thanks.
    Find existing buyers of similar videos to yours and come up with an overall better deal than the existing suppliers.

    Best,
    Ewen
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  • Profile picture of the author Emkayu
    Originally Posted by AffMack View Post

    I'm looking for ideas/help on how to attract and ultimately sell to local organizations who need a promotional video done.

    The producing budget falls between $15,000 to $50,000.

    Were wanting to use social media as well so any pointers on that would also be grateful.

    Thanks.
    I run a Digital Media firm that specialises in Film and Video, when we started last summer our first 3/4 jobs all came from talking to people. Get out there, let your friends and family know what you do! Also just walking into bars, businesses, anywhere. Challenge yourself to just have a conversation with people!
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  • Profile picture of the author misterme
    I have a colleague with a video production company who wanted to get more corporate work exactly because of those budgets they pay. I wanted to work with him and came up with a strategy, a bit out of the box because he's up against entrenched big guns, but he thinks the way to go is the old school hire a star sales person and hammer prospects.

    I didn't get to explain my whole strategy to him when I consulted him because he was so set in his ways. It was a lovely lunch though, his treat...

    I planted myself on his mailing list and so I get his updates. I see how it's been working out for him: He's made about three videos for colleagues so far, and they're all brand imaging type videos. Very weak. And he misses a lot of tactics. He doesn't know about them so as to do them. Little things, like keying the URL to track results.

    At the end of his email he writes how he "hopes someday" you may need a service like his to make a video for your business, and if so, "feel free" to call him for a "30 minute introductory brainstorming meeting."

    Like I said, weak.
    Not what I'd suggest you do at all. He's going to continue to hope.

    While I don't feel free to sketch out my ideas publicly, I'd be ok with you PM'ing me. Just you. Be warned: it involves more steps than just emailing people.
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  • Profile picture of the author bizgrower
    I wish I could be a fly on the PM wall for misterme's plan. I'd bet it's really, really good.

    Let your services be known to web designers and developers, marketing consultants, ad agencies and cable/dish TV stations that outsource or don't do more than produce ads.
    Use social media and direct contact to build relationships with these folks.

    Team up with, or outsource to web dev/design people, and create killer website and video packages.

    Contact companies that are using a lot of video already and those that are doing a lot of marketing already.

    Dan
    Signature

    "If you think you're the smartest person in the room, then you're probably in the wrong room."

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  • Profile picture of the author NewParadigm
    offer some very affordable entry level basic video service to get the new customer to try, then upsell them. Get them used to doing video so they start seeing value.
    Signature

    In a moment of decision the best thing you can do is the right thing. The worst thing you can do is nothing. ~ Theodore Roosevelt

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    • Profile picture of the author TheBigBee
      I am overseeing the scripting and voice work for three companies as we speak. I wanted to offer my thoughts on video and making them effective:
      1. Do not advertise to the customer, tell them a story. For instance, a script for a video I have in production for a merchant cash advance client starts like this; "My name is John and this is my restaurant, and recently, I needed money for re-modeling, so I went to the banks in my area. And....one by one they turned me away. That's when I found...." the story has a beginning middle and end, scripting is an art form, do it well.
      2. Do animoto if you can't produce a "mini movie" - Animto connects - it converts.
      3. Keep your video less than 60 seconds. We have ADD.
      4. Place video on a page that is specifically designed to use the video as a tool to get the merchant to do something. Random promo videos are a waste, what is the goal of the video?
      Execute on these things and you'll do well.
      Signature
      FILL IN THE BLANKS!
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