Postcard Marketing Qs
I am getting read to launch a decent sized offline campaign and wanted the advice of the experts.
1. I am getting my postcards designed
2. I plan on getting 500 postcards
3. I plan on working with eddm
My questions are this:
1. What kind of tool can i use to create my own labels and individually
put them on each postcard?
2.When I meet with the client and show them a sample of my card designs and they agree on one of them. Then I will give them an option of mailing either 500 cards or 1000 or maybe even 2000. How much would you charge per postcard mailed?
I am taking into consideration (card design,postage,copywriting,me mailing)
2.A - once you mail one set of cards or campaign, then can you charge the same price again at next mailing? Will the client pay for the cards that were already designed? will they want a cheaper price next time since you already had the design done the first time?
Can you retain the rights to your card design and copywriting?
3.EDDM - when we are talking routes, we need to find businesses that are in the same route? like practically next to eachother? Is this how eddm works? How can we find if our chosen businesses are in the same route?
Last but not least, how many postcards should a business mail out per month and how many times should they repeat mailing out cards for it to be a successful campaign.
Thank you warriors, sorry for the long post, but these questions would be very helpful to me and others!