one page local business website?

13 years ago

Originally Posted by rmx

Anyone created or seen a simple one page local business website?

Trying to help a friend who has no website now. Just looking for
an attractive one page local business site that I can use as
a template to create his.

Rmx

Yeah you can copy...

But without understanding your strategy, you'll probably create yet another useless piece of web real estate.

Ask yourselves: What do we want the viewer to DO after they see this page?

Most people don't ask themselves, and it seems as if they unconsciously want the viewer to "have a good opinion of the company."

Well that don't get the phones a-ringin' and the bills paid.

Do you want them to call you , so you can find out if they're a fit?

Do you want them to get on your autoresponder list, so you can start marketing to them?

Do you want them to fill in a Contact Us form, so you can understand a bit about their situation before you begin talking to them?

Form follows function. Don't start building until you know what outcome you want to achieve.

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rmx

13 years ago

Jason I understand what you are saying and I agree.

However in this case it's just for a barbershop. He has no website now and just wants something simple a few pictures, descriptions, phone number, map just the bare
basics.

RMX

Originally Posted by Jason Kanigan

Yeah you can copy...

But without understanding your strategy, you'll probably create yet another useless piece of web real estate.

Ask yourselves: What do we want the viewer to DO after they see this page?

Most people don't ask themselves, and it seems as if they unconsciously want the viewer to "have a good opinion of the company."

Well that don't get the phones a-ringin' and the bills paid.

Do you want them to call you , so you can find out if they're a fit?

Do you want them to get on your autoresponder list, so you can start marketing to them?

Do you want them to fill in a Contact Us form, so you can understand a bit about their situation before you begin talking to them?

Form follows function. Don't start building until you know what outcome you want to achieve.

Thanks
1 reply

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Jason Kanigan

13 years ago

Originally Posted by rmx

Jason I understand what you are saying and I agree.

However in this case it's just for a barbershop. He has no website now and just wants something simple a few pictures, descriptions, phone number, map just the bare
basics.

RMX

So what is the site's purpose?

Does the barber want site visitors to GO to the shop's location?

Does the barber want visitors to CALL and schedule an appointment?

Put a little more thought into it.

EDIT: if you believe the barber is nothing special, why are you working for them?

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Sys4

13 years ago

Originally Posted by Jason Kanigan

So what is the site's purpose?

Does the barber want site visitors to GO to the shop's location?

Does the barber want visitors to CALL and schedule an appointment?

Put a little more thought into it.

EDIT: if you believe the barber is nothing special, why are you working for them?

Jason... you, okay?

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Claude Whitacre

13 years ago

Originally Posted by Sys4

Jason... you, okay?

I'm asking the same questions. There is no such thing as a general all purpose simple website. There are very simple websites designed to get leads, show a video, or show location. But it helps if you know the purpose of the website.

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Jason Kanigan

13 years ago

Originally Posted by Claude Whitacre

I'm asking the same questions. There is no such thing as a general all purpose simple website. There are very simple websites designed to get leads, show a video, or show location. But it helps if you know the purpose of the website.

Guess these guys are "one-size-fits-all" take the money and run type of guys.

"Yeah, sure, we'll get a website up for you...oh, you want it to accomplish something?!"

What makes them special? I can get my website made by "anyone".

HINT: a website is a useless piece of crap unless it converts visitors into inbound leads.

These guys say they're in the business...but they sure don't seem to understand it.

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Sys4

13 years ago

Originally Posted by Jason Kanigan

Guess these guys are "one-size-fits-all" take the money and run type of guys.

"Yeah, sure, we'll get a website up for you...oh, you want it to accomplish something?!"

What makes them special? I can get my website made by "anyone".

HINT: a website is a useless piece of crap unless it converts visitors into inbound leads.

These guys say they're in the business...but they sure don't seem to understand it.

The OP was asking for advice on a billboard website. He explained it well enough for me to comprehend. I didn't realize that, by me not explaining to you what the OP was asking (though I did work the term intercept marketing into my answer) that I was opening myself up to your critique of my business acumen. I answered his question with a perfectly good solution.

I'm sorry if you felt slighted by lack of an explanation. I'll fix that now...

Let me explain, many barbers don't have the time to sit on the phone taking appointments, giving directions, selling hair product, or telling you why they're special. They want a website to give directions and hours - to cut down on calls. The fact the website can also be used to intercept new clients, like a billboard one might see driving down a highway (information super highway), is an additional benefit - and where the name billboard site comes from...

Also, there are a lot of sites that have utility beyond that of converting visitors into leads. HINT: Google, MySpace, YouTube, Wikipedia, CDC.gov, FaceBook, and many others aren't "useless pieces of..." I understand that several of the sites I mentioned now have business plans in place to monetize their traffic and are worth billions of dollars... they were mentioned because they started out, according to your statement, as "useless pieces of..." Wish I had a couple of those turds floating in my bowl.

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Claude Whitacre

13 years ago

Originally Posted by Sys4

The OP was asking for advice on a billboard website. He explained it well enough for me to comprehend. I didn't realize that, by me not explaining to you what the OP was asking (though I did work the term intercept marketing into my answer) that I was opening myself up to your critique of my business acumen. I answered his question with a perfectly good solution.

I'm sorry if you felt slighted by lack of an explanation. I'll fix that now...

Let me explain, many barbers don't have the time to sit on the phone taking appointments, giving directions, selling hair product, or telling you why they're special. They want a website to give directions and hours - to cut down on calls. The fact the website can also be used to intercept new clients, like a billboard one might see driving down a highway (information super highway), is an additional benefit - and where the name billboard site comes from...

Also, there are a lot of sites that have utility beyond that of converting visitors into leads. HINT: Google, MySpace, YouTube, Wikipedia, CDC.gov, FaceBook, and many others aren't "useless pieces of..." I understand that several of the sites I mentioned now have business plans in place to monetize their traffic and are worth billions of dollars... they were mentioned because they started out, according to your statement, as "useless pieces of..." Wish I had a couple of those turds floating in my bowl.

Nicely played.

But websites have a purpose. And knowing what the owner expects certainly helps. Even if the purpose is to give out the contact information and hours of operation.

And everyone that has posted here so far has just been trying to help the OP.
You, me, Jason, all of us.

What I see way to much is a website that nobody ever sees, that serves no real purpose. Some people just like to say that they have a website. Some want leads, some want phone calls, some want orders. Jason and I just wanted to know the purpose...so we could give better advice.

We are all pulling in the same direction.

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midasman09 Banned 13 years ago

A website's MAIN purpose is to get Response from potential customers/clients/patients. Many websites I see have many pages but, it's hard to find HOW to contact the bizness.

Here's a One-Page site that is a Sample of what Jack Mize shows in his "Off-Line X-Factor" course.

Houston Discount Roofing Contractors - Emergency Roof Repairs 713-242-1651

It gets the job done!

Don Alm
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Sys4

13 years ago

Some of us tried to help without the need to try to belittle strangers.

We can do that when we have confidence born of experience.

Originally Posted by Claude Whitacre

Nicely played.

But websites have a purpose. And knowing what the owner expects certainly helps. Even if the purpose is to give out the contact information and hours of operation.

And everyone that has posted here so far has just been trying to help the OP.
You, me, Jason, all of us.

What I see way to much is a website that nobody ever sees, that serves no real purpose. Some people just like to say that they have a website. Some want leads, some want phone calls, some want orders. Jason and I just wanted to know the purpose...so we could give better advice.

We are all pulling in the same direction.

Thanks

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Sys4

13 years ago

Originally Posted by rmx

Anyone created or seen a simple one page local business website?

Trying to help a friend who has no website now. Just looking for
an attractive one page local business site that I can use as
a template to create his.

Rmx

Yes. They're excellent for a business that simple wants a site up for intercept marketing, like a barber.

I'd suggest checking out Sean Lowery's Offline Business Themes, here on the WF. There are several that would be easy to customize for your purpose. Keeping the site to a single page is an option for any theme, accomplished through the page management of WP.

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KingOfContentMarketing

13 years ago

It sounds like they are nitpicking but they are on target. You can have the phone, number, address, etc. But what is the primary action you want them to take? Some people call it the most wanted response.

Maximize Your Website Most Wanted Response - InternetTIPS.com

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Marketing is not a battle of products. It is a battle of perceptions.
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hbteos234

13 years ago

It sounded like the OP was just trying to help a friend. So, here it is. Just get a simple template, write some content (or have it written for you), get some pictures (royalty free) and you'll have a simple barber shop site.

However, You should keep in mind that a single page site is not going to get you much. You should at least have 3-4 pages if you want anything useful to come of it

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umc 13 years ago

I had an admittedly bad looking auto detailing site for my mobile service for years. Never more than one or two pages. One page was a basic services/price list, and the other was photos of our work. The logo was awful. I did zero SEO, and the most I did was to list it with what was then Google Places. No advertising was done whatsoever, my only marketing was word of mouth and great service. I intentionally refrained from doing much with it because I was detailing on the side of my cleaning business and had limited time to do it. I didn't want to be overwhelmed with work, so I kind of held it all back. I still had more work coming in than I could handle. No call to action. No fancy copywriting tactics. Just a basic and honestly crappy site made with Godaddy's site builder. You don't need much to be effective if you are effective every day in your work, just sayin'.
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- rmx 13 years ago
  
  Thanks for all the responses but sometimes it's just simple guys.
  
  I understand what many of you are saying. I've been a full time marketer for 20 years. All the things you mentioned are important.
  
  In this case it really was simple. He's a friend who is a barber, works 4 days a week (because he wants to) and has about all the business he wants but just wanted a simple website to give him an online presence.
  
  So I told him I would make a simple 1 page site for him with his picture, a little about him and a call to action with his phone number and a map how to find him.
  
  That's it. That's all he wanted.
  
  Will it get him any business? Probably not but occasionally it could bring in a client, but he's happy and that's all he wanted.
  
  No list building, no social media, no blogging, just a simple 1 page website like I made him.
  
  RMX
  
  Thanks
  
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misterme

13 years ago

Had a car wash guy ask me about web sites. The reason he wanted one was because his wife told him he should have one. Just 'cuz it's all the rage.

Really, this guy was putting no more thought into it than that nor was he going to do anything with it except offer a coupon so I told him he already had a website and it was already on page one of Google for his search terms.

And then I showed him his Google Plus Page.

Maybe do that? Optimize his Google Page?

Originally Posted by Claude Whitacre

Some people just like to say that they have a website.

I have a website.

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Claude Whitacre

13 years ago

Originally Posted by Claude Whitacre

. Some people just like to say that they have a website. .

Originally Posted by misterme

I have a website.

Some people just like to say that Claude Whitacre is a great man...very handsome... and an inspiration to all others on the Warrior Forum...and a personal mentor.

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misterme

13 years ago

Originally Posted by Claude Whitacre

Some people just like to say that Claude Whitacre is a great man...very handsome... and an inspiration to all others on the Warrior Forum...and a personal mentor.

I have a website.

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Sys4 13 years ago

You saved me. My wife was saying something to me when I read your post. She interpreted my smile as being engaged in the conversation.

Originally Posted by misterme

I have a website.
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pepes4329

13 years ago

If you do go for a 1 page website I suggest Google Plus Local Setup and Optimization | Google Plus Local Service -Kung Fu Backlinks

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Sys4 13 years ago

This, as I understand the OP's question, is a good suggestion. I wish I'd thought of it...

Originally Posted by pepes4329

If you do go for a 1 page website I suggest Google Plus Local Setup and Optimization | Google Plus Local Service -Kung Fu Backlinks
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- AndrewCavanagh 13 years ago
  
  Here's one example using information to educate
  highly targeted visitors to make a multi thousand
  dollar booking with the business...
  Christmas Party Cairns
  
  You need to think through who is going to arrive
  at the site, what's important to them and what you
  need to do to get them to take the next step in
  the sales process.
  
  That will be different for every business.
  
  Kindest regards,
  Andrew Cavanagh
  
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  Old School Copy Like This Is BACK & Converting Like Crazy!
  
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one page local business website?

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