This is a business model that literally ANYONE can do and it combines the power of both "online" as well as "offline" marketing.
If you've been keeping up with my other "offline" posts, you're going to LOVE this.
I've personally done this and it has resulted in about $6,000.00 a month in RESIDUAL income with just ONE campaign in ONE town.
In full disclosure, the last time I did this was around 2010 and I sold that business to pursue another business venture. Now that's all wrapped up and I will be doing this AGAIN in 2013.
Here is what I did to create the $6,000 a month membership:
Objective: To build a "how to make money online" membership site in the "offline" world.
(I know that sounds like an oxy-moron but hear with me)
How I did it the first time... and will do it this time too:
I created a membership site.
The membership site educates "newbies" on how to setup and profit from creating their own "information marketing" business online.
I accomplished this with this series of videos...
• Intro to information marketing ONLINE
• 30-minute research method
• domain and hosting setup
• Intro to List building
• Creating a list building offer
• Landing page setup and copy
• Crafting your email chain
• Creating your sales page (for your paid product)
• Creating your paid product
• Seting up the funnel
• Advertising (as many videos as needed to explain 4 methods of promoting, mix of "paid" as well as "free".)
Nothing special here - a basic membership on setting up an info-business online to make sales.
Here's where this gets different - and why it works:
Sure, it's a basic membership for newbies BUT we are selling it to members OFFLINE.
Here's how that was done...
I setup the membership branded with my town's name. I called it "Eugene Maverick Money Makers" because the city I live in is Eugene OR (and is the city I targeted).
I then advertised it in the following ways...
• Postcards (My Hybrid Method)
• Newspaper inserts
• Delivery inserts
I acknowledge that there are other ways as well. Those 3 are my favorites and what I'll start with.
I found it best to offer a 7 day $1.00 trial then $47.00 a month. For that, they get...
• the membership site access above with the videos
• ongoing weekly group coaching calls, QA
• misc. tips and tricks in the form of a newsletter.
These things are what gets them to "stick" and continue to pay the monthly fee.
Why this worked so well...
There are TONS of newbies OFFLINE and competition is almost nonexistent because everyone else is doing the SAME old crap ONLINE.
Because of this, you get in front of your prospect without interruption. You're the only one in the room.
It also works because "make money" has a broad enough appeal that you can get members OFFLINE - even through less targeted means (EDDM comes to mind).