Smarten Up! Raise Your Rates! Here's How!

43 replies
A few days ago I showed you guys how to crush it with Daily Deals. Today, I am going to show you guys how to smash the "I don't have the money objection" and also charge a lot more for your services.

  1. You; "Now Johh, you will get all these great services, site, SEO, and business listings for a low price of $10,000."
  2. Them: "Well I dont have $10,00."
  3. You; "Yes you do, and I can show you exactly where it is."
  4. Them; "Oh yea, where?"
  5. You; "In your future sales!"
  6. Them; "What do you mean in my future sales?"
  7. You; "I am going to design this web site for you, I am going to do your SEO, and I'm going to list your site all over the internet so you can be found. Because I believe in you, I'm going to let you pay me back using a small portion of your future sales. Each time you swipe a credit or debit card, a portion will go to paying me the $10,000 you owe me. This way, you're actually paying for the results, as they are delivered, and not before."
  8. Them; "That's great, how do I sign up."
  9. You; "Sign right here!"
This is how merchant cash advances work. However, I knocked down the door to one processing company who now is the first, and only that will do this for local marketing guys.

You refer deals, and they do the onboarding. You determine with your client how much exactly you want to take out of the credit cards as a percentage. The term is called "split funding." Generally speaking, everyday, until you're paid off, you will receive 10-20% of their CC sales (depending on your arrangement with them) into your bank account. Going out and setting up ten clients, and outsourcing for $1k, can be a lot of TIME TO PLAY GOLF!



This method allows you to offer your clients financing confidently. Offering them the ability to pay by credit card, or ACH debits is way too risky. The one thing they rely on everyday is their credit card machine, so you have them, and it by the balls.


Secure the transaction by not starting the work until your costs have been paid for. If you're outsourcing stuff, you can pay $1000 to service providers for a bunch of these services, then let the profits run... Making sure your costs are paid for before work starts, protects you against the business failing, or some natural disaster (which are becoming way too common now).



OR IT CAN PLAY OUT LIKE THIS
  1. Them; "Gee your services look great, and I see that they are working for the guy across the street, but I just don't have the money."
  2. You; "Well how much do you normally budget for marketing expenses, what percentage of your income."
  3. Them; "Well I dont know... maybe 5%"
  4. You; "Ok, these services are definitely going to increase your revenues, and I believe in fairness, so I'll charge you 5% of your credit cards. How it works is that each time you swipe a credit or debit card, 5% of the sale will go directly to me. This way you're paying for the results as they are delivered."
  5. Them; "Hmm... Well I'm not sure, sounds good, but I just don't know..."
  6. You; "Well the problem is that you are not able to compete because you don't have a web site, and the reason you don't have a web site is because you don't have the money, but the most valuable thing you do have is your future, so let's just use your future sales, to invest and grow your future.
Booking the deal this way gets you a consistent piece of their overall pie. It's THE ONLY WAY, my brother does it. If you are really delivering value in the form of additional business, you're automatically paying yourself a commission.


That's the gist of it. Each day, when you wake up, you'll have fresh dinero from all your client accounts. If you're smart, you will increase your prices (and make your marketing materials look like a billion dollars) to focus on finding those 10 merchants that you can charge $10,000 each. Or, a recurring 5% for ongoing marketing services. Make them feel like they're playing in the big leagues and have a full time marketing agency at their disposal!


Let's say it costs you about $1,000 total to outsource design plus SEO for a single client... That's $9,000 in pure residual gross profit... now go make it happen!!

CRUSH IT!!


Happy to connect you folks with the only company and person doing this.
#raise #rates #smarten
  • Profile picture of the author shane_k
    Originally Posted by TheBigBee View Post


    Unfortunately, so as to stick to forum rules and prevent this post from being deleted, I cannot answer anymore questions here within the thread.

    Really?

    Since when has it been against forum rules to answer questions?

    Seems to me that you don't want to answer any questions because either you don't have the answers or you can't handle any criticism like you got in your last thread.

    Forum rules, wow that's a new one
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  • Profile picture of the author vndnbrgj
    Wow... that is a terrible excuse...

    Appreciate the thought, but I will pass.
    I don't like the idea of manipulating a situation to get paid.
    It also seems like a hassle to get everything set up and legalized between you, the client, and the processor.

    I prefer to just go after clients that can pay for my services.
    I don't like the idea of finding some way for someone with no money to pay for a service, when there are hundreds of thousands that can pay today. But, to each their own.
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  • Profile picture of the author Eddie Spangler
    How is he gonna answer questions AND be able to sell the information at the
    same time?

    His first post was removed as it was a blatant pitch, this one is a little more subtle.
    "I got this great idea but cant discuss it in the open, hint, hint, gimme a buzz"
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    • Profile picture of the author DABK
      Blatant pitch? I love blatant pitches. Hey, Let's all contribute $5 to DABK's Happiness Fund. I go first. (I just gave me 5 $1 bills.) Who's next?

      I only need 5,000,000 of you to participate. $5 is nothing, it's like a quarter of a cent a day for a year. You lose more than that between your couch pillows. So, who's next?

      Oh, what you get in return? My progeny, aka the spawn of my loins, shall be eternally thankful to you.

      PS I LOVE, LOVE, LOVE it when I discover "new" forum rules.

      Originally Posted by Eddie Spangler View Post

      How is he gonna answer questions AND be able to sell the information at the
      same time?

      His first post was removed as it was a blatant pitch, this one is a little more subtle.
      "I got this great idea but cant discuss it in the open, hint, hint, gimme a buzz"
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      • Profile picture of the author TheBigBee
        Originally Posted by DABK View Post

        Blatant pitch? I love blatant pitches. Hey, Let's all contribute $5 to DABK's Happiness Fund. I go first. (I just gave me 5 $1 bills.) Who's next?

        I only need 5,000,000 of you to participate. $5 is nothing, it's like a quarter of a cent a day for a year. You lose more than that between your couch pillows. So, who's next?

        Oh, what you get in return? My progeny, aka the spawn of my loins, shall be eternally thankful to you.

        PS I LOVE, LOVE, LOVE it when I discover "new" forum rules.

        Study and learn the merchant cash advance industry. Better yet, call up some credit card processors and pitch what I articulated. See how far you go. Then call me.

        This is why my Thursday is booked at $1k per hour. :-)
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        • Profile picture of the author DABK
          Show me where it says you cannot answer anymore questions within the thread, and I take everything back.

          Originally Posted by TheBigBee View Post


          Unfortunately, so as to stick to forum rules and prevent this post from being deleted, I cannot answer anymore questions here within the thread.
          Originally Posted by TheBigBee View Post

          Study and learn the merchant cash advance industry. Better yet, call up some credit card processors and pitch what I articulated. See how far you go. Then call me.

          This is why my Thursday is booked at $1k per hour. :-)
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          • Profile picture of the author TheBigBee
            Originally Posted by DABK View Post

            Show me where it says you cannot answer anymore questions within the thread, and I take everything back.

            Never said that... I just can't "promote." It's tough to continue the dialog without promoting. Because then the inevitable "work for me for free" questions come up.

            I give value. Period. Always.
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            • Profile picture of the author John Durham
              Originally Posted by TheBigBee View Post

              Never said that... I just can't "promote." It's tough to continue the dialog without promoting. Because then the inevitable "work for me for free" questions come up.

              I give value. Period. Always.
              Out of respect for the fact that you gave me a knowledgeable answer I will give you this advice:

              Dont "promote"...Just "educate".

              If you do that well, and give, give, give..., you will have your doors knocked down without any promoting whatsoever.

              -John

              Ps. I do however agree that this is pitching big, its not a one call thing....and a person would have to work as hard a stockbroker to pull it off... but they pulled it off on my store so I cant say it isnt doable.
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              • Profile picture of the author TheBigBee
                Originally Posted by John Durham View Post

                Out of respect for the fact that you gave me a knowledgeable answer I will give you this advice:

                Dont "promote"...Just "educate".

                If you do that well, and give, give, give..., you will have your doors knocked down without any promoting whatsoever.

                -John
                I'm a noob... who incidentally reached out to you via PM for help first (check the time line) :-)

                Much Respect Sir.
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                • Profile picture of the author John Durham
                  Originally Posted by TheBigBee View Post

                  I'm a noob... who incidentally reached out to you via PM for help first (check the time line) :-)

                  Much Respect Sir.
                  Yeah, I dont do too great with PM's.... I could literally spend all day answering them... so they are kinda hit and miss. In any event , the advice given above is valuable help.

                  Education is something people highly appreciate, if they feel you are a reliable source to turn to... then you wont have to sell them anything. The investment you make toward creating awareness of your ideas online is not in "pitching" , its in educating freely... Hard to believe, but you dont have to close anyone, if they see you as an authority on your subject they will come to you, and you have all the inbound leads you want.

                  For instance, I have at least 6-8 people in my box this very moment who are offering to pay me for consultations...about my area of expertise, even though I really dont do that...

                  If you show a desire to be a Warrior, and just make friends, and educate with your knowledge people will know you are a reliable source and they will turn to you naturally.

                  Being a newb... thats my best advice.

                  It isnt un natural for a person to come to the WF hoping to find a market for what they share. There is nothing wrong with that necessarily. Fact is there is a huge b2b market here.

                  In my case I was a warrior long before I ever had any ideas I wanted to promote, so when I think of people coming here to network for business purposes primarily, it use to seem strange to me...but Im realizing that I just took a long time to "get it".

                  In fact I use to hate sigs altogether till someone said to me "It's un warrior like not to have a sig, and leave money on the table if you are going to educate. You may as well have a sig", and for some reason that made sense.

                  People clicked it because I educated as if I had no sig at all.

                  Just make friends and educate, and dont try to talk about every subject in the world. Stick to what you are a pro at.

                  Thats my best advice.

                  While my helping you right here on this thread may not be the kind of publicity you are looking for... it will pay off in the long run.

                  Just dont be too aggressive. If you share and build a rep, it will come. Yes there are people here who would want to work with someone knowledgeable, but if it comes across as pitch there is no avoiding being called out. Be a consistent contributing member, and magic will happen.

                  -John
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            • Profile picture of the author DABK
              "Unfortunately, so as to stick to forum rules and prevent this post from being deleted, I cannot answer anymore questions here within the thread."

              The above is a direct quote from your first post.

              Your idea is cool, though.

              Originally Posted by TheBigBee View Post

              Never said that... I just can't "promote." It's tough to continue the dialog without promoting. Because then the inevitable "work for me for free" questions come up.

              I give value. Period. Always.
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              • Profile picture of the author TheBigBee
                Originally Posted by DABK View Post

                "Unfortunately, so as to stick to forum rules and prevent this post from being deleted, I cannot answer anymore questions here within the thread."

                The above is a direct quote from your first post.

                Your idea is cool, though.
                I get a lot of PM's... I've done a lot of consulting for free from this forum.
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                • Profile picture of the author CudaFish
                  Originally Posted by TheBigBee View Post

                  I get a lot of PM's... I've done a lot of consulting for free from this forum.
                  I think DBK's point bud, is that no matter what the situation, it's never time to lie about forum rules just because you don't want to come out and say "hey I'm too busy to answer questions, really sorry!"

                  The idea is interesting, however, small business merchants are attached at the hip with their processors, and in many cases, they have deals worked out with them, and it would cost a lot out of pocket every month alongside a learning curve and frustration to switch.

                  Oh and btw, why is it you are omitting the name of this said processor?
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                  • Profile picture of the author TheBigBee
                    Originally Posted by CudaFish View Post

                    I think DBK's point bud, is that no matter what the situation, it's never time to lie about forum rules just because you don't want to come out and say "hey I'm too busy to answer questions, really sorry!"

                    The idea is interesting, however, small business merchants are attached at the hip with their processors, and in many cases, they have deals worked out with them, and it would cost a lot out of pocket every month alongside a learning curve and frustration to switch.

                    Oh and btw, why is it you are omitting the name of this said processor?
                    1. Cuda, I must admit, I am still learning. Before I posted, I did ask veterans via PM for guidance. I am always open to learning the ways of the Warrior. There is a difference between ignorance and lying. I had my first post removed, so I assumed I had done something bad. I figured "this would stick" if I didn't answer questions. I figured the only question I'd get is "who is the processor and can you get me the contracts...." But you've got some good ones here... On to #2.
                    2. About them being attached at the hip; they're not attached to the hip with the processor, they're attached to the hip with getting paid daily. That's the key. Nobody LOVES their processor, they love getting paid. They fear switching will cause disruption. When I built Grubraise and was able to get restaurants to switch, they did so because there was a profit motive; "more sales on slow days." Same concept. Groupon is switching over processors like gangbusters by attaching "Groupon Now" and an app to a package.
                    3. I am 100% ready, willing and able to name the processor, connect folks with the point of contact there, supply the necessary contracts (drawn by my legal and theirs), and educate folks as to how to sell / frame this.
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                  • Profile picture of the author John Durham
                    Originally Posted by CudaFish View Post

                    I think DBK's point bud, is that no matter what the situation, it's never time to lie about forum rules just because you don't want to come out and say "hey I'm too busy to answer questions, really sorry!"
                    Its usually not a matter of being too busy, more a matter of getting people to PM instead out of curiosity. But it's kinda clear this guy IS a newby, because he doesnt know how to "multi quote".

                    Either that or he is doing it that way on purpose to keep bumping the thread, which I get the impression is NOT the case, but I have been wrong before. He does give knowledgeable answers, for what its worth.

                    Again, getting people to switch merchant processors isnt an easy game... but there are a thousand salesman out there every day doing it, and making good livings. Back when I did it, it was much easier because ecommerce was a newer concept, and alot of people were getting first time merchant accounts, who never needed them before because of the dot com boom.

                    Ps. I was operating off of a data base (call list) of new website owners.
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                    • Profile picture of the author TheBigBee
                      Originally Posted by John Durham View Post

                      Its usually not a matter of being too busy, more a matter of getting people to PM instead out of curiosity. But it's kinda clear this guy IS a newby, because he doesnt know how to "multi quote".

                      Either that or he is doing it that way on purpose to keep bumping the thread, which I get the impression is NOT the case, but I have been wrong before. He does give knowledgeable answers, for what its worth.

                      Again, getting people to switch merchant processors isnt an easy game... but there are a thousand salesman out there every day doing it, and making good livings. Back when I did it, it was much easier because ecommerce was a newer concept, and alot of people were getting first time merchant accounts, who never needed them before because of the dot com boom.

                      Ps. I was operating off of a data base (call list) of new website owners.
                      Switching them is easier when they're not buying processing. I sell a cash advance, I always switch. Why? Because they're buying the money, not processing. Selling processing on the strength of "I'll lower your rate" is brutal. It's like going fishing with a hammer. Selling success is something that is broadly palatable.

                      I've tried to multi-quote, and I just don't get it. I click the multi-quote button on one post, then I another, they both turn red, and nothing happens. Please help me on this.
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                      • Profile picture of the author CudaFish
                        Originally Posted by TheBigBee View Post

                        1. Cuda, I must admit, I am still learning. Before I posted, I did ask veterans via PM for guidance. I am always open to learning the ways of the Warrior. There is a difference between ignorance and lying. I had my first post removed, so I assumed I had done something bad. I figured "this would stick" if I didn't answer questions. I figured the only question I'd get is "who is the processor and can you get me the contracts...." But you've got some good ones here... On to #2.
                        2. About them being attached at the hip; they're not attached to the hip with the processor, they're attached to the hip with getting paid daily. That's the key. Nobody LOVES their processor, they love getting paid. They fear switching will cause disruption. When I built Grubraise and was able to get restaurants to switch, they did so because there was a profit motive; "more sales on slow days." Same concept. Groupon is switching over processors like gangbusters by attaching "Groupon Now" and an app to a package.
                        3. I am 100% ready, willing and able to name the processor, connect folks with the point of contact there, supply the necessary contracts (drawn by my legal and theirs), and educate folks as to how to sell / frame this.
                        No worries, bud. I just felt like helping DBK convey his point a little better hehe. Regardless, I understand, the warrior forum IS kinda hectic a some times.

                        So could you provide us with this said processor?

                        Originally Posted by TheBigBee View Post

                        Switching them is easier when they're not buying processing. I sell a cash advance, I always switch. Why? Because they're buying the money, not processing. Selling processing on the strength of "I'll lower your rate" is brutal. It's like going fishing with a hammer. Selling success is something that is broadly palatable.

                        I've tried to multi-quote, and I just don't get it. I click the multi-quote button on one post, then I another, they both turn red, and nothing happens. Please help me on this.
                        Once you click the posts, and you've multi-quoted them, click the main "post reply" button, then they'll show up. You can't do it with quick reply.

                        Hope that helps!

                        - Mark Cuda
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                        • Profile picture of the author TheBigBee
                          Originally Posted by TheBigBee View Post

                          Switching them is easier when they're not buying processing. I sell a cash advance, I always switch. Why? Because they're buying the money, not processing. Selling processing on the strength of "I'll lower your rate" is brutal. It's like going fishing with a hammer. Selling success is something that is broadly palatable.

                          I've tried to multi-quote, and I just don't get it. I click the multi-quote button on one post, then I another, they both turn red, and nothing happens. Please help me on this.
                          Originally Posted by CudaFish View Post

                          No worries, bud. I just felt like helping DBK convey his point a little better hehe. Regardless, I understand, the warrior forum IS kinda hectic a some times.

                          So could you provide us with this said processor?



                          Once you click the posts, and you've multi-quoted them, click the main "post reply" button, then they'll show up. You can't do it with quick reply.

                          Hope that helps!

                          - Mark Cuda

                          Holy Crap!! I just multi-quoted!!! Thanks! PM for info.
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                      • Profile picture of the author John Durham
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                        • Profile picture of the author CudaFish
                          Originally Posted by TheBigBee View Post

                          Holy Crap!! I just multi-quoted!!! Thanks! PM for info.
                          Haha no worries! Also, I apologize, I saw your new thread about it just now, my bad!

                          Originally Posted by John Durham View Post

                          I dont know how to use it either honestly , I just do it on a word file. The easiest way to explain it is just to hit the quote button and copy the various quotes into a word file one by one, then answer each one, and copy the whole thing and paste it back as a reply.
                          John, all you gotta do it press multi-quote (so they turn red) on all the posts you wanna quote, and then click "post reply" on the bottom left.

                          - Mark Cuda
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                          • Profile picture of the author John Durham
                            Originally Posted by CudaFish View Post

                            Haha no worries! Also, I apologize, I saw your new thread about it just now, my bad!



                            John, all you gotta do it press multi-quote (so they turn red) on all the posts you wanna quote, and then click "post reply" on the bottom left.

                            - Mark Cuda

                            Lol, you quoted me!

                            I deleted since you had already answered , but its good for me too. Thanks.
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                            • Profile picture of the author CudaFish
                              Originally Posted by John Durham View Post

                              Lol, you quoted me!

                              I deleted since you had already answered , but its good for me too. Thanks.
                              Haha, not a problem John! I have actually never thought about breaking up quotes like you mentioned, so good info for me too!

                              I will say though, Bee, John, everyone hanging around this thread, forget this method. Forget ANY method. What Bee said in his title says it all. Everyone should be focusing on how to raise their rates, even if just by a small bit, so as to maximize our time and effort. It only makes sense. If you charge just $100 more a month per client on ANY package, 5 clients equals an extra $1,000 in your pocket or your company's bank account every month!

                              - Mark Cuda
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    • Profile picture of the author John Durham
      Originally Posted by Eddie Spangler View Post

      How is he gonna answer questions AND be able to sell the information at the
      same time?
      More importantly (IMO)- How is he going to fluently answer questions without an intimate working knowledge of the subject matter?

      Ps. Answering questions "IS" the way to sell information.... You can only expound like an expert though if you are one.
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      • Profile picture of the author TheBigBee
        I am happy to answer any and all questions you guys have. I did not mean to offend. My inbox was and has been flooded with requests for help, which I have generously given out for free based on my last post. I have went so far as to do research and write well thought out replies for messages that have landed in my inbox. I was taught you gotta give to get, so I always try to give value first...

        A little about me.

        I started out selling merchant cash advances almost 10 years ago. How a merchant cash advance works is, a merchant is advanced a sum of money. The merchant pays the money back via his or her credit or debit card sales. This is called split funding.

        I figured "why not split fund services like web sites if you can do it for money?" The problem is that Visa / Master have strict provisions which prohibit the running of a finance operation on their logos. I have relationships in this business, and the company that is now doing this is based in my backyard. After 2 plus years of cajoling, the CEO finally got clearance from both Visa and Master for a "beta" run, where they were granted the exception.

        So now this merchant processing company is equipped with permission from Visa and Master to run the program.

        I hate getting slammed when I try to offer value... I didn't know a Warrior from a Warlock 3 years go, I just knew I wanted to stop hearing "I don't have the money" So I formed relationships, spent thousands of my own money on legal and traveling... Now it's doable. Merchant processing is confusing, it takes time to learn. But it's worth it to spend an hour on this stuff, and you can appreciate the brilliance in what I've done.

        Please address any additional questions you may have.


        EDIT: Based on my last post and my inbox, people definitely thought I was a "work for free consultant" so after 5 inquiries, I did have to draw a line - after having worked for free for 4 of them. Paint me as a bad guy... that's fine. The fact of the matter is, anyone who PM's me, gets value. Period. Always. I can back that up with references.
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      • Profile picture of the author TheBigBee
        Originally Posted by John Durham View Post

        More importantly (IMO)- How is he going to fluently answer questions without an intimate working knowledge of the subject matter?

        Ps. Answering questions "IS" the way to sell information.... You can only expound like an expert though if you are one.
        That hurts coming from a guy I respect! No one here knows more about split funding in the context of merchant processing than I do. Period. If they did, everyone would be eating better.
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  • Profile picture of the author John Durham
    Yeah, houston we have .... I dont know what you would call it here, but it isnt someone who wants to come in and make friends and be a warrior... Probably someone we have seen a hundred times before. It never ends. I dont know why but I feel like I live in ground hog day with this poster, same kinds of posts, different day, different name...
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    • Profile picture of the author TheBigBee
      Originally Posted by John Durham View Post

      Yeah, houston we have .... I dont know what you would call it here, but it isnt someone who wants to come in and make friends and be a warrior... Probably someone we have seen a hundred times before. It never ends. I dont know why but I feel like I live in ground hog day with this poster, same kinds of posts, different day, different name...
      You're right John. I didn't spend $47 to make friends. I joined the forum to trade value. I've given out free leads, free info, free connections, etc. Should I get nothing in return, ever?
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  • Profile picture of the author kellyyarnsbro
    Cool, I really find this one so helpful. It makes sense. Thanks for the nice, your idea is great just can't wait to try this and hoping for a good result.
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    • Profile picture of the author TheBigBee
      Originally Posted by kellyyarnsbro View Post

      Cool, I really find this one so helpful. It makes sense. Thanks for the nice, your idea is great just can't wait to try this and hoping for a good result.
      Smoke test it. Call up 10 merchants, and the instant they say "I'm broke." Try it... Don't take my word for it.
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  • Profile picture of the author John Durham
    Do you know anything about marketing to pizzerias using a charity angle? Any experience with that?

    Sure, I will bite.

    I have some experience with merchant services, both selling them and also being on the customer end as a former manager of a retail store. They use to offer us working capital loans paid back through our credit card sales in just the way you mention here... however I cant see a brick and mortar website prospect changing his whole businesses merchant processor installing new machines in all his outlets, and jumping through all the paperwork hoops just so he can get a website. Too much trouble just to make a purchase, then he's stuck with a merchant company he doesnt like if things go sour.

    This business I worked for DID need a loan, and the owner went through the whole process, weeks of turning in company paper work...installing new machines... and , despite the promise that 90% of the businesses who did it would not get turned down for the loan...he got turned down, only after changing his whole merchant processing company and going through weeks of trouble.

    Offline retailers are HIGHLY familiar with this concept, or similar ones- they see it coming a mile away... and they get calls on it even more than they get calls from online services sales people, or advertising firms. There are a ton of leads ins used....the purpose is to get you to change merchant companies. They know that. What Im not seeing being mentioned here is that in order to qualify for your special billing they have to overhaul their whole merchant processing system. Unless Im missing something, which is not beneath me.

    Ps. We filled out a form online for a business loan, then suddenly every merchant company on the planet was calling us 5 times a day trying to sell us into changing merchant accounts for a loan that was paid back through credit card sales....the final step for approval was changing out our machines and signing with them....then the loan was denied days after that final step had been taken.

    Now we were stuck with having went through all this trouble, changing from a reliable service provider to them...rewiring the store to work with their machines... and no loan.

    Merchant salesman use all kinds of angles to sell merchant processing solutions.
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    • Profile picture of the author TheBigBee
      John,

      You hit every nail on the head. The merchant cash advance industry got so messy I took a "meta strategy" and now I sell lead aggregation and automated call services. 1 out of 10 deals get funded. So when I used to pound the phones selling money to guys with big dreams of taking the money and investing it into marketing (local advertising, web sites, etc) and he'd get turned down, I'd be pissed. I sold processing before cash advances. It's brutal.

      In 2009, I decided I'd screw the whole MCA game over and build a platform to allow merchants to fund from the "crowd." I was 3 years early, but the relationships formed there, lead me to convincing one company that it's worth it to "upset" it's merchant cash advance providers by allowing folks to use their future sales to pay for services like Web design, local marketing, etc.

      The processor is connected with Deustche bank who is an issuing bank for First Data - First Data processes 70% of the worlds transactions. So, 70% of merchants (virtually all restaurants and bars in America) process on the First Data platform vis a vis various issuing banks and MSP's. So in the case of restaurants who mostly process using MICROS, Dinerware, and Aloha, POS systems, there is virtually no disruption. If it's Chase Paymentech - thats another story.

      SO YES the merchant does have to switch their processing. However, if you sell a website to someone and they agree, you do nothing but fax in some documents and let them do the heavy lifting. 9 / 10 you'll get them a lower rate. 100% of the time, you've got another residual.

      I'm definitely willing to address more specific questions of this kind. These types of questions are good. Not; "can you work for free Big Bee and help me get this set up."


      EDIT: P.S. I AM ALSO THE FOUNDER OF GRUBRAISE. Grubraise is a start-up I shut down. The mission was to give America another way to fund America's schools. So in all honesty, I kickd down the doors in pursuit of that goal. Schools under Grubraise would have received split funding from participating Grubraise restaurants. So inasmuch as Grubraise is dead... there's still value sitting on the table waiting to be extracted.
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      • Profile picture of the author John Durham
        Originally Posted by TheBigBee View Post


        SO YES the merchant does have to switch their processing.
        I had a feeling thats what it was...

        This is the part I dont see happening. This company I worked for was so desperate for funding that we went through the whole deal... out of desperation, and based promises made by the merchant processing company of a 100k loan being all but "in the bag" ... But I dont see a merchant going through all this trouble over getting a website.
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        • Profile picture of the author TheBigBee
          Originally Posted by John Durham View Post

          I had a feeling thats what it was...

          This is the part I dont see happening. This company I worked for was so desperate for funding that we went through the whole deal... out of desperation, and based promises made by the merchant processing company of a 100k loan, being all but "in the bag" ... But I dont see a merchant going through all this trouble over getting a website.
          They will buy what you sell them. My bro positions himself as their full time marketing consultant. All he does is click buttons on the internet in service of their accounts. He...

          1. Uses Hubspot for inbound marketing.
          2. Signal HQ to help restaurants stay in touch.
          3. Video production - including scripting (where applicable)
          4. Video SEO
          5. SEO Gears for SEO outsourcing...
          The list goes on. He builds up soooo much value and says ok; "10% split"


          Check out TryCM / CustomerMagnetism. They're crushing it. They don't even talk to you unless you're spending $10k. They used to refer deals to me. Nonetheless, the local marketing guy can now be his own "high value marketing firm."


          If you think small, you will get small. If you think big you will get big.



          I swear on the lives of my little girls that I quoted a guy $34,500 for services that cost me $2,500 to render yesterday. He "negotiated me down" to $15,000 today... "Ok, you win sir." Read Trump; "Think Big" - I never ever pitch small.


          THIS ISN'T FOR FOLKS WHO WANT TO PITCH SMALL.
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  • Profile picture of the author NewParadigm
    what kind of fee is the card processor taking for the split payment? For the cash advances they are hitting %apr in the 50%-200%+ range, correct?

    This isn't a bad idea if you can get split payment set up w/ their processor. Takes a lot of risk out of financing a project.
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    • Profile picture of the author TheBigBee
      Originally Posted by NewParadigm View Post

      what kind of fee is the card processor taking for the split payment? For the cash advances they are hitting %apr in the 50%-200%+ range, correct?

      This isn't a bad idea if you can get split payment set up w/ their processor. Takes a lot of risk out of financing a project.
      The processor fee is 0%. I was emphasizing that I was the first to get a processor to do this. It's no longer an "idea" - it works.
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  • Profile picture of the author shane_k
    Ok, after reading other responses, I have a couple of questions

    1) How does setting this up benefit me the marketer?
    I understand how it could benefit a busines owner by not having to pay upfront but being able to pay over time.
    But I like upfront payments, so how does this benefit me? what's in it for me?


    2) Why should I go through all that trouble helping the business owner set that all up when it is just so much easier to setup direct payments into my bank account? Or to just ask for a check?

    my other thoughts, not really questions

    as a sales person, my thought would be that this just gives them more opportunity to back out of the sale while all of this is being setup. Then I would lose my sale, whereas setting up a direct payment is done so quickly that we are already moving ahead with providing the service and they don't have time to back out

    another thought

    seems to me that you are trying to apply this "split funding" idea to a sales strategy that just needs better sales skills

    what I mean by this is in your thread title you mention this as a way to increase your sales prices, the thing is, you wouldn't have to do this at all, all it would take is an increase in sales skills and belief in yourself to raise your prices.

    even then if you already believed in yourself, all it would take is changing the numbers on your price sheet.

    So what's in it for me as the marketer?
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    • Profile picture of the author TheBigBee
      Originally Posted by shane_k View Post

      Ok, after reading other responses, I have a couple of questions

      1) How does setting this up benefit me the marketer?

      2) Why should I go through all that trouble helping the business owner set that all up when it is just so much easier to setup direct payments into my bank account? Or to just ask for a check?



      as a sales person, my thought would be that this just gives them more opportunity to back out of the sale while all of this is being setup. Then I would lose my sale, whereas setting up a direct payment is done so quickly that we are already moving ahead with providing the service and they don't have time to back out

      another thought

      seems to me that you are trying to apply this "split funding" idea to a sales strategy that just needs better sales skills

      what I mean by this is in your thread title you mention this as a way to increase your sales prices, the thing is, you wouldn't have to do this at all, all it would take is an increase in sales skills and belief in yourself to raise your prices.

      even then if you already believed in yourself, all it would take is changing the numbers on your price sheet.

      So what's in it for me as the marketer?
      Fantastic and very substantive questions. Very good points. Let's get right into it.

      1. As a marketer, you're free to be just that. Why not get paid as an extension of the business owners' staff is marketing is vital to their success? For instance, most restaurants swipe $20k per month on average. It's "easy" to get $5k out of a guy if you're good. I'd much rather charge him a percentage commensurate with his overall marketing spend, as my firm will be handling all of his marketing. My firm is now a member of his staff he doesn't have to pay benefits, or worry about hiring / firing. For that, I'm charging 5% of his monthly swipes, or $12k per year. If you're really good, and your presentation is super elegant, you can get 10% easy. Business owners want "set it and forget it solutions." Lot's of offliners are using out dated technology when they can basically run their whole operation through a single platform.
      2. That's a lot of risk. What if they change their account number, or dispute the charge? It's up to you if you feel comfortable.
      Regarding your thoughts on giving them oppty to back out of the sale. Think about that. Read Pitch Anything by Oren Klaff. You control the sale. It's pacing, timing, etc.


      If you need help with the set-up and framing, let me know. The key is to give them options. Option A) really high price with financing Option B) a flat percentage - cancel anytime.


      If you believe in yourself, you can bank $20k a client.
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    • Profile picture of the author DABK
      You're right, all you have to do is raise your prices. But, what if you raise your prices and apply this method of collecting at the same time? Or, what if raise your prices, collect your whole new fee upfront, then get a percentage ofr swipes in addition to your whole new fee?

      I've never done this, but I've had people say no to $2,500 in one lump sum because it was waaay too much but had no problem paying me $2800 in 3 monthly installments.

      I, then, raised my selling skills and charged $4,500 and was told no way, no how. However, $4,800 in 2 installments of 2900 was no problem.

      So, instead of raising my fees from $2,500 (or 2,800, depending how you look at it) to $4,500, I raised them to $4,800.

      Yes, they had the option of not making the 2nd or 3rd payment. If you structure delivery the right way, you're still ahead... though not as much.

      And, I had people change their mind before work was complete and I returned whatever money for work not done yet.



      Originally Posted by shane_k View Post


      seems to me that you are trying to apply this "split funding" idea to a sales strategy that just needs better sales skills

      what I mean by this is in your thread title you mention this as a way to increase your sales prices, the thing is, you wouldn't have to do this at all, all it would take is an increase in sales skills and belief in yourself to raise your prices.

      even then if you already believed in yourself, all it would take is changing the numbers on your price sheet.

      So what's in it for me as the marketer?
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      • Profile picture of the author TheBigBee
        Originally Posted by DABK View Post

        You're right, all you have to do is raise your prices. But, what if you raise your prices and apply this method of collecting at the same time? Or, what if raise your prices, collect your whole new fee upfront, then get a percentage ofr swipes in addition to your whole new fee?
        Yup. That's the point. Kind of like PUA / Laws of Attraction stuff. DHV - demonstrate high value. Push, pull, push, pull. Push; "I'm not sure if you can actually afford me." Pull; "But I think you'll be satisfied with my work." Push; "Only thing is, I can't work with you unless you're committed" Pull; "Ok, I'm going to do something I rarely do. Only because my brother owns the company, and I like you... split funding."

        That was a very crude "on the fly" explanation. But I'm sure you get it.

        My goal would be to get a minimum of 5% of everything; "What's your annual marketing budget as a percentage of gross sales?" A lot of businesses budget 15% ish. So taking 5% from a restaurant who's swiping $40k per month ($24k per year) is not as difficult as you think. He's buying "peace of mind." Him; "I have to worry about nothing, I'm covered." That's where the magic is.
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  • Profile picture of the author vndnbrgj
    Okay, so riddle me this...
    If said business owner is willing to pay 5% or whatever number you gave as an example...
    Why not just have them cut a check for that amount each month?
    Why the merchant account switch-a-roo?
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    • Profile picture of the author TheBigBee
      Originally Posted by vndnbrgj View Post

      Okay, so riddle me this...
      If said business owner is willing to pay 5% or whatever number you gave as an example...
      Why not just have them cut a check for that amount each month?
      Why the merchant account switch-a-roo?
      Reagan said trust but verify. I am not interested in playing defense anymore. Get up tomorrow call 5 of your "I'm broke" leads, and pitch the solution.

      Lets stop talking and get to smoke testing. Then the discussion will be more fruitful for all.
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    • Profile picture of the author DABK
      Say 5% is what you charge, and that adds up to $1,500 ($30 a day).

      Some are willing to pay $30 a day but not $1,500 all at once.

      Have you seen those commercials that insist on breaking down the cost of something by the day, because that way it's less than $1 a day?

      They do it because they end up making more sales when they get people to think in terms of less than a dollar a day than when people think $30.

      In the cases I mentioned earlier, I never found out why $2500 was too much but installments that ended up costing them more were not. I assume they didn't have the $2500 in one lump sum.

      Maybe they did have the $2500 to pay in one lump sum but thought it would be best to keep some of it in reserves, in case something unexpected were to happen.

      But it might have been that they thought they get to see my work before they pay for more of it.

      Maybe they think they can use the money better (i.e. turn some of it one more time before they give it to you).

      Maybe they did it because $2500 just sounded like too much, whereas the installment amount was more in line with what they were used to spending in one sitting.

      Originally Posted by vndnbrgj View Post

      Okay, so riddle me this...
      If said business owner is willing to pay 5% or whatever number you gave as an example...
      Why not just have them cut a check for that amount each month?
      Why the merchant account switch-a-roo?
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      • Profile picture of the author TheBigBee
        Originally Posted by DABK View Post

        Say 5% is what you charge, and that adds up to $1,500 ($30 a day).

        Some are willing to pay $30 a day but not $1,500 all at once.

        Have you seen those commercials that insist on breaking down the cost of something by the day, because that way it's less than $1 a day?

        They do it because they end up making more sales when they get people to think in terms of less than a dollar a day than when people think $30.

        In the cases I mentioned earlier, I never found out why $2500 was too much but installments that ended up costing them more were not. I assume they didn't have the $2500 in one lump sum.

        Maybe they did have the $2500 to pay in one lump sum but thought it would be best to keep some of it in reserves, in case something unexpected were to happen.

        But it might have been that they thought they get to see my work before they pay for more of it.

        Maybe they think they can use the money better (i.e. turn some of it one more time before they give it to you).

        Maybe they did it because $2500 just sounded like too much, whereas the installment amount was more in line with what they were used to spending in one sitting.

        THANK YOU!! "Mr. Merchant, my services will cost you about $3.50 per day... do you think that's fair?" SOLD. Now you're banking $12k + off a $2,000 outsource.
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        • Profile picture of the author bbminded
          reminds me of my pitch when i used to sell timeshares. Same idea. LOL
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