Google still using direct mail

by 4 replies
5
Not just to send out checks to their Adsense people,
but to get you to use Adwords.

Got 2 of them today because of my 2 businesses.
They are sending them from Hon Kong to New Zealand.

The offer is spend $25 and they will give you $100 free.

Phoned their toll free number and got a recorded message
telling you to leave a message and the hours are Pacific Standard time,
another words calls are going to USA from NZ.

They say they will phone you back.

Oh and offer to set up the campaign for you too.

Interesting seeing their sales machine in action.

Best,
Ewen
#offline marketing #direct #google #mail
  • Yep and they use variable data printing, nice paper stock, and the plastic cards. They're certainly not scared to spend money on these mailings.
    • [1] reply
    • The wonderful thing about direct mail is that it's
      so easy to track results from a mailing.

      If a mailing makes a profit you can roll it out to
      a larger audience.

      One basic principle of good marketing is you do
      every form of marketing that brings you in a profit
      until you exceed the capacity of your business.


      There is an amazing amount of money to be made
      in integrating various forms on online and offline
      marketing.

      Kindest regards,
      Andrew Cavanagh
  • Google is most likely taking into account the lifetime value of the customer when determining the different types of advertisements getting deployed to the people. Determining the lifetime value of a customer is crucial when initiating marketing campaigns such is this direct mail one.
  • This is how they differentiate their service with facebook , they make their service more into real human reply instead of facebook where they just use auto response and give you bunch of wordings and solve yourself.
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