Well I'll use a £300 iPad as an example.

Say it costs £130 per unit to manufacture etc.

Apple sell it in an Apple Store for £300 so make £170 per unit. (Less some other costs)

Yet Apple will wholesale the iPads to John Lewis and other third parties for £150

Now Apple are making £20 per unit and John Lewis will make £150 per unit less their overheads.

Generally electronic stuff retails at double wholesale. So the above is broadly correct.

The retail price is set by the Manufacturer though, in this instance Apple.

What you would make selling an iPad from your small one unit retail outlet that has been allowed 10 per month and I would make selling iPads from my national chain would be very different though.

In a nutshell you need to see the accounts of the business to know what is what and this is not going to happen.

Manufacture to wholesale is simplest but will change continually based on demand and therefore units produced.

Allocation of resources and all that.

How was that for a non-helpful answer Mike?

Dan

Hiya Thanks Dan

I meant specifics, as in more accurate figures for the costs to get it to wholesale / direct to client, then from wholesale to retail , i can do examples easy enough but I need more specifics although doesnt have to be 100% accurate as as you say things change between suppliers/ retailers etc.

eg an IWC Pilot top gun watch retails RRP £9500 , but what would it be wholesale to the retailer , Its often offered special at £6900 + so theres clearly a huge mark up already, and what would it be cost price ie the manufacturers mark up , I was wondering if theres somewhere (site or engine) that would give ideas at least of this (and many others) like there are sites/engines that give many other things, so I would be going into client meetings with more knowledge, better prepared, aware of the metrics in play etc