5 Fibs Offline Gurus Tell...
Think about it. If they were making a lot of money at one time, what happened now that they can't still keep working their plan?
People have problems in their life but their "grand marketing plan" should still work.
2. Cold calling via phone works. Yes it does but you'll have to sift through loads of calls to get the slightest headway.
Most business owners won't talk to you when you "cold call" them. They're hammered on a daily basis by every newbie that just learned about cold calling. Save your money on that course.
Face to face selling works the best.
3. This is a real money maker. Well, if it was a real money maker, how do they have the time to put a whole course together about it...and then take the time to sell it to you? Oh, and by the way...in addition to my course I have a company that can handle your other needs. LOL...
4. I've been successful, now I'm gonna tell you how to do it...look for my latest course coming out. How do these "mega stars" have so much time to spend on a forum? Heck, I'm retired and still don't have hours to sit around and chat all day.
5. It's easy to make money offline. BS, it's not. Of course anyone selling you a load of BS and asking you to send them money will tell you it's easy...it's not.
I've spent almost 30 years in marketing/advertising and I can tell you first hand that you'll have to work your rear off...and most of the crap you hear from the "use to be somethings", or the "gonna be somethings", are only after your money.
Let's keep things real here folks.
Here's the plan...
1. Don't be all things to all people. Specialize in something.
2. Don't waste a lot of time putting your plan together. You can sit around for months trying to work out a system, then find out it's flawed after talking to your first potential client.
3. Fail quickly. This has been said before. No use spending a lot of time on a plan only to find out you didn't really know what the market wanted.
4. Grow some big ones. It's easy to sit around and dream up a plan...it's harder to put it into action the next morning when the sun comes up and you actually pull into your prospective customer's parking lot.
5. Don't try to be pretty or cute. I've known people who've spent weeks and months trying to get their pitch and material to look perfect...only to meet their first potential client and find out they weren't even in the ball park when it came to knowing what they wanted. Hurry up and find out fast.
6. Set a deadline for your plan. Sit down and set a goal. Be specific:
"I Bob Smith will make $10,000.00 by March 1, 2013. On that day I will go to the local Ford dealership and buy a new F150 truck. It will be black with gray interior. It will have chrome rims. On March 1, 2013 I will move out of my apartment and will move into an apartment at 2000 N. Main St...it has a two car garage. On March 1, 2013 I will quit my job at Speedys Clip Clamor and become a full time offline marketer".
You can be successful.
Read your plan every day. Eventually you'll start brain storming ways to make your plan happen.
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