National SEO campaign

Will this be managed on a contract basis ? Also do you have set outsourcers in place or are you still trying to find out how much they will cost?

Your questions are vague. It depends on the keywords you use and the resources you bring to bear.

Random example:

promotional products would take longer to rank (about 2 times as long) as promotional items. For both, it would be a constant battle to keep them on page 1, let alone in the top position.

corporate gifts, though it has a lot less traffic, is about as hard as promotional items.

On the other hand, promotional sports water bottles would rank with just onpage SEO. But, almost no traffic.

If I were you, I'd propose groups of keywords... lots of long tail keywords in each group. And go after the each long tail keyword at first, it would make ranking for the tough ones easier to wait for.

group example:
how to lose belly fat fast for women
how to lose belly fat fast
how to lose belly fat for women
losing belly fat fast
lose belly fat
lose fat
how to lose belly fat fast for men
how to lose belly fat for men
how to lose belly fat women
how to lose belly fat women
how to lose belly fat

If you go for lose fat from the beginning, they'll get tired waiting for results. If you start with the long tail ones, results will be faster (depending on which keyword, within day to 2 months).

Everyone wants to rank for the tough keyword... mortgage brokers want to rank for mortgage and mortgages and mortgage rates. But they'd benefit more and much faster if they went for current mortgage rates San Diego, best San Diego mortgage brokers. And, on national side of things, keywords like: average car insurance prices per month (as opposed to car insurance rates).

When you dominate a bunch of long tail keywords, then you go for car insurance, car insurance rates and similar.

Again, hard to answer the ranking question as we don't know the resources you will have, where they're ranking now (position for all their keywords, including the tough ones), and which keywords you'll go for.

If you have resources like Bank of America, you can rank for something like promotional products in a month. If you have resources like me, 8 months. By ranking, I mean going to #1 or 2.

It also depends on the strategy you use... Buying a few domains with pr5 and linking back from the page with pr5 will get you there a lot faster than blogging, facebook, articles, forums, etc. And for less.

On the other hand, blogging and the likes, have (can have) value outside of ranking.

By the way, before you do any work, find out if the site converts. There are keywords you'll rank them for that don't convert... Or, you'll get to be #1 for a keyword with 1,600 exact match searches and it will get you only 90 visits per month, not the expected 500+.

If that's on top of the site not converting well, you'll look bad.

You'll look bad if the site converts poorly anyway. So, make sure the site converts at least decently. No point in sending them 3,000 visitors if they're only going to sell to 5 when they expect to sell to 65.

Also, national companies benefit from local keywords too.

I know exact dollar amounts would be better for you.

So, something like current va mortgage rates will get you to be number 20-22 with the cost of content and onpage optimization.

Something like remortgages, took me 60 article backlinks, 20 or 30 (I don't remember exactly) bookmarking links, and some 30 article/blog commenting links 2 years ago to make it to #1. Same amount of effort, got me to be #3 for remortgage.

Back then, the competition was about 20% lighter. Also, my articles were picked up by others. I created 350 total backlinks to my site. Within 8 months, I had over 1100. (But I ranked #1 an 2 for the keywords I mentioned, in the US within 2 months. Stayed there for almost 2 year without doing anything else... just because people were putting my articles on their sites).

The traffic died down when the $8000 credit to new buyers ended and I lost interest too... so, I've been out for a while.



QUOTE=rolltide;7793270]I have no idea how much the outsourcers would cost . I have no idea how long it would take to rank. I have no idea how much to charge. Can anyone give me advice from their experience?[/QUOTE]