Example: for my area, the keywords for a chiropractor might total 100 searches a month and thatll get the business maybe 1-2 appointments a month but I'm charging $300/month.
It wouldn't be worth my time to charge less and most chiropractors say they won't make a return on that.
Also, I'm using chiropractors because I'm focusing strictly on them as I find getting the appointments is easier as they're most interested.
I've been dealing with this a lot so I've been thinking of making my own sites, doing the seo, and selling people who are interested the leads/appointments. That way I control everything. I don't see how SEO is profitable for a small business.
edit- i know the selling leads/appointments isnt a revolutionary idea or anything but I wanted to get opinions on what I'm doing currently and if there's a problem I'm not seeing.