The secret weapon you already know about, but haven't used often enough
Outsourcing.
I don't know about you, but I have a serious control problem here. Sure, I've outsourced lots of things, but never the really important stuff like design and copywriting. No matter how much sense it makes on paper, I can't seem to shrug the feeling that if I want it done right I need to do it myself.
I can't tell you how many hours I've spent making the donuts, obliterating my profit margin and turning my initial project revenue into a loss leader that has to be made up on the back end. Regardless of the consequences, doing business this way has allowed me to totally control the creative process and deliver exactly what I've envisioned for a client... but does it really matter? Am I really delivering extra perfect superior results, or just feeding my obsessive compulsive nit picking freakish need to control the most insignificant micro details?
Well I guess we're about to find out. I've reached the point where I'm simply too damn busy to keep it up, and I just placed my first order for outsourced content. My first design order is going out tomorrow.
While I anxiously await the results, it occurs to me that:
1. It's nice to have a minute to myself
2. I don't miss slaving at the computer until 3am in the least
3. I knew all along that it would be smarter to work this way... but only if it works well.
Still, I've got a nervous twitch about the whole thing, and I'm wondering if any of you can relate. Are you an outsourcing superstar? A control freak? Do you believe in the "hire it done" method, our is it better to brew another pot of coffee and get back to work?
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