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Home alarm system telemarketing script help

by nycmarket
14 replies
Hey Guys,

Just curious does anyone have any scripts or resources you could point me to for home alarm systems? I have a found a couple via google, but thought it would be best to ask you guys also. Thanks a million.

Here is one I found on google that I actually like.. Free Script Telemarketing | Top Telemarketing Tips
#alarm #home #script #system #telemarketing
  • Profile picture of the author ChrisMoon
    Sorry can't help you with home alarm script but wanted to thank you for the link there's plenty of useful info.
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  • Profile picture of the author RiskTaker
    I can generate inbound calls into your center if you want on a per lead basis.
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    • Profile picture of the author rickdtv
      Please send more info ,about leads for Security systems...
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  • Profile picture of the author misterme
    Call the homeowners from inside their home. That'll spook them into wanting an alarm system. Just kidding of course. From what I've seen, Jason Kanigan on the forum here has some pretty great advice on formulating telephone scripts. They sound natural and non salesy. You may want to check out his posts.
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    • Profile picture of the author Claude Whitacre
      I have no real expertise to offer here. But is this the type of lead that is interested in a home security system? Or are they just willing to talk to you because you are offering a gift? That makes a huge difference.

      My very first sales job was for fire alarms. This is actually before recorded message blasting (and before it was outlawed). The office had three girls that called homeowners and acted like recorded messages.
      The prospect would call in another line, and set an appointment. We gave them a case of soda (Coke or Pepsi, in bottles) This may have been in 1974 or 75.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by misterme View Post

      Call the homeowners from inside their home.
      I did that for a week. It sure saved time driving to the appointment. I would just wait until they got home (or got out of bed), and would start my presentation.

      I found it difficult to sell, what with all the screaming...police sirens...and gun fire going on. :rolleyes:
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      • Profile picture of the author Jason Kanigan
        Originally Posted by Claude Whitacre View Post

        I did that for a week. It sure saved time driving to the appointment. I would just wait until they got home (or got out of bed), and would start my presentation.

        I found it difficult to sell, what with all the screaming...police sirens...and gun fire going on. :rolleyes:
        Oh gosh this sounds right out of Scream or something. <hushed whisper>"The calls...are coming...from INSIDE the house!"

        With an effective phone script, you quickly want to separate those who are interested in getting an alarm system from those who are not (everybody else). You could use the opening from this thread, and as your 30-second commercial something like:

        "My name is ____, and I work with homeowners who are:

        * concerned about the safety of their property while they're away

        * upset about the claims made by people who installed a home alarm system in the past, and things didn't work the way they were supposed to

        * worried that someone could break into their house, and surprise them or their loved ones on their return, creating a potentially very dangerous situation.

        But I don't know if these apply to you..." (trail off and wait for them to speak).

        See how this separates first homeowners from the public: people who are able to make a decision about what you offer; and second those who have anxiety or upset feelings about subjects that an alarm system can help resolve. When these people stick up their hand and say, "Yeah, that's me," you know they are well on their way to being qualified to buy.
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  • Profile picture of the author kellyyarnsbro
    There was a topic regarding an alarm system on Zig Ziglar's book and audio on this, it might help, pretty nice story about it.
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  • Profile picture of the author Rearden
    There was a poster on here who pitched Alarm Sales.

    Just assume the appointment.

    "We're calling to schedule a time to come buy and install your free alarm system..." blah blah blah...
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    • Profile picture of the author RRG
      This is the type of product that screams out for 2-step lead gen.
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  • Profile picture of the author nycmarket
    Hey again,

    Thanks for the input guys! Jason, I am going to give your intro a try. I am just a little nervous that its too "nice". I guess it comes from my background in selling, since I have always been taught to be FORCEFUL or STRONG over the phone. Which works more times then not. BUT that being said I will give it a shot to see what the response is. I am fully aware that different products have a different pitch. I will post my final script when I am done with it. Thanks again guys
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    • Profile picture of the author nycmarket
      Another thing about this pitch is it is NOT apt. setting. The equipment is delivered to the client and they set it up themselves (All wireless), extremely simple set up. So this isn't an apt. and THEN a close. The only way that would happen is of course the homeowner says call back when my hubby or wife is home..etc..etc
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      • Profile picture of the author nycmarket
        Sorry to keep bumping the post but this is what I have so far:

        Alarm Script
        Hello,(Client)?! (Your Name) here with xxx security. Hey.. Real quick, one of your new neighbors, Mr. Lewis recently took part in our Home Safety Program that we are conducting in the ___area. After the overwhelming response we are now giving away complimentary home alarm systems AND a free vacation package for those that qualify. Are you with me?
        Great, now go ahead and grab a pen and paper so I can explain the details of your free vacation and we can see what alarm systems fits your family's needs the best.
        ---------------------------------------
        Ill update you guys when I am done so hopefully someone can you this script also
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  • Profile picture of the author rickdtv
    I have a Security /Alarm Business . I'm looking for A good telemarketer,any suggestions?
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