From $1K - $1.5K websites to a $13,200 website redo and SEO deal in one conversation
The number 1 key to converting bigger sales is the belief that an Internet Marketing Consultant has that it's possible to do so.
I have a coaching client who was selling $1,000 - $1500 websites, he was playing a small game and choosing the wrong clients. I went through a reframe process whereby I got him to relate to the value that his websites bring his customers and what it's truly worth if done correctly.
So I asked him to break down the components that he was delivering to the client and what needed to be done to make a site work well to convert and to be optimized properly. This included ongoing SEO to give the site an excellent platform to succeed for the client.
Then I asked him to write down all the benefits to the client when he implemented a comprehensive marketing strategy with the website that is going to give the client what they want. More customers better conversions and the ability to measure activity, engagement and be able to adjust their marketing to improve their results.
I asked him what he thinks he should be charging for that type of service?
He said a minimum of $10,000.
On his next presentation he took a slightly different approach instead of talking about the website and SEO he decided to ask some questions about what the business owner wanted from their marketing efforts? What sort of clients they wanted to attract? What was an average client worth? What plans did they have in place to grow the business etc.?
He then created a plan that revolved around what his client wanted and incorporated that into an online marketing strategy to focus on the outcomes the client was looking for. The client then proceeded to say that's what I want and accepted his plan for a $13,200 website redo and small package SEO deal. Which he is outsourcing to quality third party providers so that he can focus on converting more clienst at ahigher value.
Too many Local Internet Marketing Consultants are worried about what a customer can afford to pay rather than what a customer will pay when they see the true value of what they are being offered in relation to their business growth opportunities.
You know the funny thing was that my client was originally going to offer a website redo for $1695 he was worried that the client might think that that was too expensive.
Change your mindset, reframe your thinking to what are the possibilities and ask yourself what is the true value of what you bring to the table.
Remember Make Every Day A Pay Day
Access the free training below great implementable tactics where you can see the results in your bank account today. No sales pitch.
I have a coaching client who was selling $1,000 - $1500 websites, he was playing a small game and choosing the wrong clients. I went through a reframe process whereby I got him to relate to the value that his websites bring his customers and what it's truly worth if done correctly.
So I asked him to break down the components that he was delivering to the client and what needed to be done to make a site work well to convert and to be optimized properly. This included ongoing SEO to give the site an excellent platform to succeed for the client.
Then I asked him to write down all the benefits to the client when he implemented a comprehensive marketing strategy with the website that is going to give the client what they want. More customers better conversions and the ability to measure activity, engagement and be able to adjust their marketing to improve their results.
I asked him what he thinks he should be charging for that type of service?
He said a minimum of $10,000.
On his next presentation he took a slightly different approach instead of talking about the website and SEO he decided to ask some questions about what the business owner wanted from their marketing efforts? What sort of clients they wanted to attract? What was an average client worth? What plans did they have in place to grow the business etc.?
He then created a plan that revolved around what his client wanted and incorporated that into an online marketing strategy to focus on the outcomes the client was looking for. The client then proceeded to say that's what I want and accepted his plan for a $13,200 website redo and small package SEO deal. Which he is outsourcing to quality third party providers so that he can focus on converting more clienst at ahigher value.
Too many Local Internet Marketing Consultants are worried about what a customer can afford to pay rather than what a customer will pay when they see the true value of what they are being offered in relation to their business growth opportunities.
You know the funny thing was that my client was originally going to offer a website redo for $1695 he was worried that the client might think that that was too expensive.
Change your mindset, reframe your thinking to what are the possibilities and ask yourself what is the true value of what you bring to the table.
Remember Make Every Day A Pay Day
Access the free training below great implementable tactics where you can see the results in your bank account today. No sales pitch.
FREE Training Videos on how to generate an abundance of Internet Marketing Clients
www.MakeEveryDayAPayDay.com/FREE-Training
No Sales Pitch Real Training Real Strategies you can apply and see the results in your bank account today
The best thing you can do is put yourself out there.