What is the dollar value of a lead for offline services

11 years ago

Originally Posted by bawls

We can squabble over the idea of quality vs. phone sells expertise, so let me define LEAD: an actionable inbound call from a person(s) that is genuinely interested in the services being advertised.

I was thinking of doing a service selling leads to offliners but I would like to see if there is an interest and people thoughts a good cost per lead would be.

Just fishing here to see if the juice is worth the squeeze.

Not on this forum, 90% don't even know the value and they will
try and nickle and dime you to death So many here are just getting
started, or just thinking of getting started. So they will want to by 5 leads
and then if they don't sell one of those 5 they will bad mouth you all over.

I have witnessed almost a dozen people try it in WF over the last
two years. Never worked out for them.

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1 reply

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bawls

11 years ago

Originally Posted by kenmichaels

Not on this forum, 90% don't even know the value and they will
try and nickle and dime you to death So maney here are just getting
started, or just thinking of getting started. So they will want to by 5 leads
and then if they don't sell one of those 5 they will bad mouth you all over.

I have witnessed almost a dozen people try it in WF over the last
two years. Never worked out for them.

So you are saying be very selective on who you sell leads to from this forum? I might move in the direction of a % of the monthly and avoid people who couldn't sell crack to an ass.

Thanks
2 replies

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63lincoln

11 years ago

I would never buy a lead for Internet Marketing services. To me, the leads I charge my mechanic client for are as close to buyers as we can get. The pain is the car needs repair now and these people are ready to buy.

In my experience with IM, business owners buy based on trust and a lead is just the beginning of that journey to trusting.

Basically there is more distance to cover from lead to buyer in IM services. Instead of "I just got popped for a DUI (DWI) and I need a lawyer". I'm buying now!

I think you would be further ahead in keeping those leads for yourself and growing your own business.

Thanks
1 reply

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bawls

11 years ago

Originally Posted by 63lincoln

I would never buy a lead for Internet Marketing services. To me, the leads I charge my mechanic client for are as close to buyers as we can get. The pain is the car needs repair now and these people are ready to buy.

In my experience with IM, business owners buy based on trust and a lead is just the beginning of that journey to trusting.

Basically there is more distance to cover from lead to buyer in IM services. Instead of "I just got popped for a DUI (DWI) and I need a lawyer". I'm buying now!

I think you would be further ahead in keeping those leads for yourself and growing your own business.

I don't do offline consulting anymore I just do lead gen, site rental and flipping..much much easier business.

Thanks
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Aaron Doud

11 years ago

Originally Posted by bawls

I don't do offline consulting anymore I just do lead gen, site rental and flipping..much much easier business.

Didn't this just sum up why IM leads are worthless to most people?

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bawls

11 years ago

Originally Posted by Aaron Doud

Didn't this just sum up why IM leads are worthless to most people?

Not sure your meaning.

Thanks
1 reply

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Aaron Doud

11 years ago

Originally Posted by bawls

Not sure your meaning.

You said you were not doing offline marketing anymore because Lead Gen was easier. IE you think offline marketing is hard at least to the people you got as leads.

Thus to most those leads would be worthless since they are too hard to close based on what you said.

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Aaron Doud - Sales & Success

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bawls

11 years ago

Originally Posted by Aaron Doud

You said you were not doing offline marketing anymore because Lead Gen was easier. IE you think offline marketing is hard at least to the people you got as leads.

Thus to most those leads would be worthless since they are too hard to close based on what you said.

I think roofing is a harder job than lead generation also, but I seem to sell roofing leads everyday.

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MaxwellB

11 years ago

Originally Posted by bawls

I think roofing is a harder job than lead generation also, but I seem to sell roofing leads everyday.

All he's saying is you think selling offline services is too hard so instead your going to try to sell the leads (that are hard to sell) to other seo guys.

So it's like, it's not working for you but your still willing to sell the crap that isn't working for you to someone else.

at least that is what HE is saying haha I am just trying to clarify for everyone so we can move on

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bawls

11 years ago

Originally Posted by MaxwellB

All he's saying is you think selling offline services is too hard so instead your going to try to sell the leads (that are hard to sell) to other seo guys.

So it's like, it's not working for you but your still willing to sell the crap that isn't working for you to someone else.

at least that is what HE is saying haha I am just trying to clarify for everyone so we can move on

Yeah but you do know there are people who do offer offline services to sbo correct? what the hell does that have to do with what I personally find easier? why would you assume that it does not work for me because you cant make it work or you cant see no value in it?

Thanks
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Aaron Doud

11 years ago

Originally Posted by bawls

Yeah but you do know there are people who do offer offline services to sbo correct? what the hell does that have to do with what I personally find easier? why would you assume that it does not work for me because you cant make it work or you cant see no value in it?

We are pointing out that saying how you find them too hard to work yourself is a horrid way to pitch them.

I didn't want to come out and say it but I was hoping you would read between the lines.

If you can get quality leads and can explain to people why your leads will be the easiest they have ever closed you could sell them.

But if you go to sell them here your post history of saying working the leads yourself is too hard will make it hard to sell.

Personally if I want leads I know how to pick up the local newspaper and call the people advertising in it. I know how to not skip the ads on my DVR and call those people. People who are marketing are the most likely to buy marketing.

If your leads are that quality or less people will be unlikely to buy them.

If they are better everyone here has to stop and wonder why you don't just close them yourself. And you answered that here by saying that getting leads was easier. While I respect the honesty of the answer I would be remiss not to point out that you basically just said why the leads have no value.

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bawls

11 years ago

Originally Posted by Aaron Doud

We are pointing out that saying how you find them too hard to work yourself is a horrid way to pitch them.

I didn't want to come out and say it but I was hoping you would read between the lines.

If you can get quality leads and can explain to people why your leads will be the easiest they have ever closed you could sell them.

But if you go to sell them here your post history of saying working the leads yourself is too hard will make it hard to sell.

Personally if I want leads I know how to pick up the local newspaper and call the people advertising in it. I know how to not skip the ads on my DVR and call those people. People who are marketing are the most likely to buy marketing.

If your leads are that quality or less people will be unlikely to buy them.

If they are better everyone here has to stop and wonder why you don't just close them yourself. And you answered that here by saying that getting leads was easier. While I respect the honesty of the answer I would be remiss not to point out that you basically just said why the leads have no value.

Ah, whats easy for me might not be easier for others, I would close them myself if I just out sourced the work and hoped for the best ...yeah I would have to keep getting clients as they might not be happy with the service but running a business with all the clients I have and creating new lead generation properties is a full time job plus some. But generating leads is far and away from getting a client and producing results....is not the closing, it is the work involved in Servicing the Clients that is the harder more time consuming part.

Thanks

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MaxwellB

11 years ago

Originally Posted by bawls

Yeah but you do know there are people who do offer offline services to sbo correct? what the hell does that have to do with what I personally find easier? why would you assume that it does not work for me because you cant make it work or you cant see no value in it?

Im beginning to wonder if english is your second language.

All we are saying is this:

YOU CAN'T CLOSE THE LEADS, SO YOUR SELLING THEM TO SOMEONE ELSE...SO EITHER YOU CAN'T CLOSE SALES OR THE LEADS SUCK....WHY WOULD YOU SELL CRAP LEADS?

And if it's that you just can't close sales then just man up and say you can't close sales but you can generate the leads.

That's what it's starting to sound like.

And to answer your question yes I offer a comprehensive selection of internet marketing services to small businesses. I don't know what your saying there. Again, wondering if english is your second language.

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bawls

11 years ago

Originally Posted by MaxwellB

Im beginning to wonder if english is your second language.

All we are saying is this:

YOU CAN'T CLOSE THE LEADS, SO YOUR SELLING THEM TO SOMEONE ELSE...SO EITHER YOU CAN'T CLOSE SALES OR THE LEADS SUCK....WHY WOULD YOU SELL CRAP LEADS?

And if it's that you just can't close sales then just man up and say you can't close sales but you can generate the leads.

That's what it's starting to sound like.

And to answer your question yes I offer a comprehensive selection of internet marketing services to small businesses. I don't know what your saying there. Again, wondering if english is your second language.

I have enough offline clients and have no desire to take on more, is that hard for you to understand? but I also get a lot of referrals and talk to many people who are interested in offline services.
Why not just refer them to others for a profit.... its that hard to understand? I don't buy or never bought leads so I didn't know if there was a good market for it...but I get some noobs that troll the thread because they assume things instead of trying to answer a simple question.

Its not my English that is a problem here, it is your reading comprehension.

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Eddie Spangler

11 years ago

Originally Posted by bawls

So you are saying be very selective on who you sell leads to from this forum? I might move in the direction of a % of the monthly and avoid people who couldn't sell crack to an ass.

I think hes saying dont do it at all, unless you like pain or looking for
a needle in a haystack that is

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MaxwellB

11 years ago

I turn away 9 out of 10 people who contact me about seo/webdesign/web services leads from the forum.

For the exact reason KenMicheals explained. They want to buy 5 leads at a time, and expect to get them at 50 bucks a piece.

But what is it worth? Typical customers would be willing to pay $115 for a phone generated appointment and $150sh for an exclusive phone call and of course they can buy semi exclusive leads at insideup or resource nation for about 20-35 per lead.

However no one on here like I said, is going to pay that kind of money because they are just starting out and don't have the budget necessary to buy enough leads for a good pilot campaign.

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bawls

11 years ago

Originally Posted by MaxwellB

I turn away 9 out of 10 people who contact me about seo/webdesign/web services leads from the forum.

For the exact reason KenMicheals explained. They want to buy 5 leads at a time, and expect to get them at 50 bucks a piece.

But what is it worth? Typical customers would be willing to pay $115 for a phone generated appointment and $150sh for an exclusive phone call and of course they can buy semi exclusive leads at insideup or resource nation for about 20-35 per lead.

However no one on here like I said, is going to pay that kind of money because they are just starting out and don't have the budget necessary to buy enough leads for a good pilot campaign.

Sure, I did not intend on selling them here...I intended on selling them to people who are establish and making a serious go of it.

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MaxwellB

11 years ago

Well that's about average for what you can get, definitely not the high end of what you can charge.

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MaxwellB

11 years ago

hahaha alright well it's been fun good luck with whatever your doing.

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Mike R

11 years ago

Originally Posted by bawls

We can squabble over the idea of quality vs. phone sells expertise, so let me define LEAD: an actionable inbound call from a person(s) that is genuinely interested in the services being advertised.

I was thinking of doing a service selling leads to offliners but I would like to see if there is an interest and people thoughts a good cost per lead would be.

Just fishing here to see if the juice is worth the squeeze.

If the leads are good, finding someone to buy them and work them right shouldn't be hard.

I've seen an average of $50-75 per inbound off Adwords for SEO leads, so if the quality is good and price is similar, I'm sure you'd be able to find some takers.

Although, as some others have said, probably not on this forum :rolleyes:

[ 1 ] Thanks
1 reply

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bawls

11 years ago

Originally Posted by Mike R

If the leads are good, finding someone to buy them and work them right shouldn't be hard.

I've seen an average of $50-75 per inbound off Adwords for SEO leads, so if the quality is good and price is similar, I'm sure you'd be able to find some takers.

Although, as some others have said, probably not on this forum :rolleyes:

thank you for the solid answer Mike.

Thanks

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PanteraIM

11 years ago

I've never understood people would want to sell leads when they can easily fulfil and manage the accounts themselves. It may take longer for the lead to come around from prospect to close, but the dollar amount you make per hour would be far higher than simply palming them off to someone else surely?

I hope you have a sick SE campaign set up cuz you're gonna have to do it by a huge volume of numbers to make any decent money, especially when web design leads are so easy to convert.

Just my opinion.

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What is the dollar value of a lead for offline services

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