The situation: you have a client paying a fair price for your services and they want a return on their investment.
The problem: the client resides in a small(er) city with little to no search volume for their keywords.
The question: assuming you have the know-how or resources to perform or outsource all the tasks needed, how do you - using internet marketing only - provide a positive ROI for your client... keeping in mind there is little to no search volume for their keyword phrases.
I'm looking for answers in this form of... "I would do this and this and this because it would do this and this and this for the client."
Looking forward to hearing some answers on the subject!