35 {{ upvoteCount | shortNum }}
35 {{ upvoteCount | shortNum }}

Free Small Business Advertising Book March 26-30

by Claude Whitacre
27 replies
Guys;

From March 26-30 (Tuesday through Saturday) The Unfair Advantage Small Business Advertising Manual will be free to download. You don't even need Kindle to get the book. Just download it to Kindle on PC.

This is my first book. I wrote it in 2007, at the peak of my retail store sales.

The book describes how to create ads that sell product. It's for any business that advertises. If you sell to offline businesses, you'll get a lot of ideas you can share with them.

This is not how to advertising online services.
I have a few advertising sales companies that buy this book by the case to give as gifts to their offline clients. (The print version).

But I wanted everyone to know that they could get a FREE copy this week. After Saturday, you can still buy the book, but not get it for free.

Added later; I was reminded that I forgot to include the link;
http://www.amazon.com/Unfair-Advantage-Business-Ad...http://www.amazon.com/Unfair-Advantage-Business-Ad...
#2630 #advertising #book #business #free #march #small
  • Profile picture of the author SGTech
    I just downloaded Selling Local Advertising and I am enjoying it quite a lot. Thanks Claude!
    Signature
    ***Amazon Text Links - A WordPress Plugin That Makes Creating Affiliate Links Easy!***
    {{ DiscussionBoard.errors[7897909].message }}
  • Profile picture of the author Aaron Doud
    It is still showing normal price for me.

    This is the last of yours books I need to read.
    Signature
    Aaron Doud - Sales & Success
    {{ DiscussionBoard.errors[7898102].message }}
    • Profile picture of the author Claude Whitacre
      Originally Posted by Aaron Doud View Post

      It is still showing normal price for me.

      This is the last of yours books I need to read.
      Aaron; You have no idea how happy it makes me to say....

      That's Why I Posted That It's Free Tomorrow The 26th. HA!
      Signature
      One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

      “Do not seek to follow in the footsteps of the wise; seek what they sought.” - Matsuo Basho
      {{ DiscussionBoard.errors[7898459].message }}
  • Profile picture of the author Aaron Doud
    LOL I feel like an idiot.
    Signature
    Aaron Doud - Sales & Success
    {{ DiscussionBoard.errors[7898961].message }}
  • Profile picture of the author Aaron Doud
    Loved the bit about not advertising your puppy/whatever in the ad.

    We have a car place that does that locally and I honestly think it hurts them.

    I've always hated her and her dogs and my girlfriend told me the other days she hates those ads as well.

    So at best it does nothing and at worse it turns off real buyers.
    Signature
    Aaron Doud - Sales & Success
    {{ DiscussionBoard.errors[7905396].message }}
    • Profile picture of the author Claude Whitacre
      Originally Posted by Aaron Doud View Post

      Loved the bit about not advertising your puppy/whatever in the ad.

      We have a car place that does that locally and I honestly think it hurts them.

      I've always hated her and her dogs and my girlfriend told me the other days she hates those ads as well.

      So at best it does nothing and at worse it turns off real buyers.
      Ad reps tend to say two things to business owners
      "You should be in the ad" and Your kids/pets should be in the ad"

      You know why? Because it will take 6 months or more before the business owner has the nerve to take his kids/pets/self out of ads.

      So the ad rep have a several month grace period.

      But putting a dog in the ads? Sure, if you get a free dog with every car.
      Signature
      One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

      “Do not seek to follow in the footsteps of the wise; seek what they sought.” - Matsuo Basho
      {{ DiscussionBoard.errors[7905638].message }}
  • Profile picture of the author maricelu
    This is so great! Thanks again Claude!
    Signature

    I have no signature.

    {{ DiscussionBoard.errors[7905707].message }}
  • Profile picture of the author helisell
    Well Claude I bought it a while ago (and your other book) and I don't mind one bit that it is free to folks on here.

    I'm happy to have paid for them both. Keep at it and thanks
    Signature

    Making Calls To Sell Something? What are you actually saying?
    Is there any room for improvement? Want to find out?

    {{ DiscussionBoard.errors[7905772].message }}
    • Profile picture of the author BigMak
      Thank you, Claude!

      Great info and some good book recommendations in the back that I
      wasn't aware of.

      Much appreciated, sir.

      -Charlie
      {{ DiscussionBoard.errors[7906313].message }}
  • Profile picture of the author marigreen
    Excellent! Thank you very much
    {{ DiscussionBoard.errors[7909363].message }}
    • Profile picture of the author Claude Whitacre
      I really appreciate you guys reading the book. Do you know what I want for Easter? (I get presents at Easter too) A review on Amazon about the book.
      Signature
      One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

      “Do not seek to follow in the footsteps of the wise; seek what they sought.” - Matsuo Basho
      {{ DiscussionBoard.errors[7909642].message }}
      • Profile picture of the author sandalwood
        Originally Posted by Claude Whitacre View Post

        I really appreciate you guys reading the book. Do you know what I want for Easter? (I get presents at Easter too) A review on Amazon about the book.
        Claude,

        It is Easter so I wrote a review. Now if you will send me my dog and car I too will have an Easter present

        Tom
        Signature
        Get 30% or More Retirement Income If you are serious about your retirement, you'll love this product.

        The Money Ferret Finance Article Directory
        {{ DiscussionBoard.errors[7918805].message }}
  • Profile picture of the author Aaron Doud
    Finished it today.

    Great read and great knowledge.

    Once again my points will be similar to what I have said in the past.
    1. Anyone advertising will see value in this.
    2. For a lot of businesses not used to tracking and ROI this knowledge will be a huge wake up call. Some business need to do branding style advertising. But many should be doing more direct result advertising. Plus many small businesses should be only doing direct results.
    3. It does need to be updated and I know you know that.
    4. I really think you have potential to be a name in the advertising business well beyond your current HERD. And hope to see you take this to the next level in the next few years.
    Signature
    Aaron Doud - Sales & Success
    {{ DiscussionBoard.errors[7909641].message }}
    • Profile picture of the author Claude Whitacre
      Originally Posted by Aaron Doud View Post

      Finished it today.

      Great read and great knowledge.

      Once again my points will be similar to what I have said in the past.
      1. Anyone advertising will see value in this.
      2. For a lot of businesses not used to tracking and ROI this knowledge will be a huge wake up call. Some business need to do branding style advertising. But many should be doing more direct result advertising. Plus many small businesses should be only doing direct results.
      3. It does need to be updated and I know you know that.
      4. I really think you have potential to be a name in the advertising business well beyond your current HERD. And hope to see you take this to the next level in the next few years.
      Aaron; Thank you. And I appreciate the encouragement.

      Do you know who hates this book? Ad reps for radio,TV, and newspapers.
      I pretty much attack the idea of needing multiple exposures to test an ad.

      Ad results always go down with repetition, never up.

      Anyway, what do you think of the idea to sell print copies to offline marketers as gifts to clients or for appointments? I've been toying with offering the books for a few dollars each in quantity.

      Now....would you leave a review?

      By the way guys...Last Day For The Free Kindle Book.
      Signature
      One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

      “Do not seek to follow in the footsteps of the wise; seek what they sought.” - Matsuo Basho
      {{ DiscussionBoard.errors[7912472].message }}
  • Profile picture of the author Aaron Doud
    I think it is a good book for people to give out. For those without their own book (and even those with) it makes a good gift for clients.

    Helps them understand how marketing should be an investment not an expense which is the biggest problem companies have when it comes to marketing. They really do see it as an expense.

    BTW I will try to put up the reviews on Amazon for your other two books this week. It is just something I plan to do at home but haven't had a chance.
    Signature
    Aaron Doud - Sales & Success
    {{ DiscussionBoard.errors[7912626].message }}
    • Profile picture of the author ThePromotionalGuy
      Claude,

      Just finished leaving a product review for you over at Amazon.

      The #1 problem you solved for me in your book is headline structure. Your explanation just clicked with me.

      Now I've read many of the old timers books and own quite a few, but somehow the way you explained it in your book finally made complete sense.

      Great read yes, but awesome instruction that I used with my wife's craigslist ad headline. She was so stoked at the results that she gained a long term client that will generate $4800 a year in new business.

      Thank you sir.
      {{ DiscussionBoard.errors[7917578].message }}
      • Profile picture of the author Claude Whitacre
        Originally Posted by ThePromotionalGuy View Post

        Claude,

        Just finished leaving a product review for you over at Amazon.

        The #1 problem you solved for me in your book is headline structure. Your explanation just clicked with me.

        Now I've read many of the old timers books and own quite a few, but somehow the way you explained it in your book finally made complete sense.

        Great read yes, but awesome instruction that I used with my wife's craigslist ad headline. She was so stoked at the results that she gained a long term client that will generate $4800 a year in new business.

        Thank you sir.
        I read it! Very helpful, and I'm glad you let me know who you are. Your review is right up there with Aaron's (my other book). Thanks again.
        Signature
        One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

        “Do not seek to follow in the footsteps of the wise; seek what they sought.” - Matsuo Basho
        {{ DiscussionBoard.errors[7918722].message }}
  • Profile picture of the author maricelu
    How could I forgot to leave a review?! Going to do this right away.
    Signature

    I have no signature.

    {{ DiscussionBoard.errors[7918817].message }}
    • Profile picture of the author sandalwood
      Claude,

      Amazon just told me:

      Sandalwood, a customer just told us your review was helpful to them while shopping on Amazon.

      Can I now be your agent? I promise I won't do to you what Dumervil's agent did to him.

      Tom
      Signature
      Get 30% or More Retirement Income If you are serious about your retirement, you'll love this product.

      The Money Ferret Finance Article Directory
      {{ DiscussionBoard.errors[7918934].message }}
      • Profile picture of the author Claude Whitacre
        Thank you Tom and Maricelu for the reviews.

        And guess what???!!!

        Tomorrow, Local Online Marketing is going to be free from Kindle for 5 days.

        And then there will be a 80 day rest from the free books.

        And... Local Online Marketing explains what I do for clients when I sell my online services. But it promotes me and my service, so don't buy it to hand out to clients...but it gives a good examination of what I do for local clients.

        Here's a link. Remember Aaron, not until tomorrow! :rolleyes:

        Amazon.com: Local Online Marketing: Small...Amazon.com: Local Online Marketing: Small...
        Signature
        One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

        “Do not seek to follow in the footsteps of the wise; seek what they sought.” - Matsuo Basho
        {{ DiscussionBoard.errors[7919202].message }}
  • Profile picture of the author goodfella22
    90 Money Saving Tips | Non-Obvious and Non-Frugal Ways to Effortlessly Save Money: Paul Brown: Amazon.com: Kindle Store

    Found this book its also free.
    {{ DiscussionBoard.errors[7970395].message }}
  • Profile picture of the author Aaron Doud
    I assumed he was actually Paul Brown
    Signature
    Aaron Doud - Sales & Success
    {{ DiscussionBoard.errors[7972127].message }}
  • Profile picture of the author benbro
    Just downloaded it Claude, won't be able to look at it until tonight but will certainly be back to share my thoughts.

    Edit: After Reading Book

    Hi Claude, although I got there too late to take advantage of the free offer - I still got the book. And boy am I glad I did!

    This book was a masterful presentation of the advertising environment - all the way around. And even though, it is more geared towards small businesses as opposed to offliners; offliners could certainly pick up a thing or two from reading your book.

    Love you common sense, cut through the fat approach to explaining the how's and why's of advertising. Thanks very much for sharing this!
    Signature

    "Everything you can imagine is real." – Pablo Picasso

    {{ DiscussionBoard.errors[7972742].message }}

Trending Topics