Book "Local Online Marketing" Is Free April 1-5

20 replies
Guys;

Tomorrow, Local Online Marketing is going to be free from Kindle for 5 days.

And then there will be a 90 day rest from the free books.

And... Local Online Marketing explains what I do for clients when I sell my online services. But it promotes me and my service, so don't buy it to hand out to clients...but it gives a good examination of what I do for local clients.

Here's a link. Remember Aaron, not until tomorrow! :rolleyes:

Amazon.com: Local Online Marketing: Small...Amazon.com: Local Online Marketing: Small...
#april #blocal #book #free #marketingb #online
  • Profile picture of the author AussieT
    Is this different to the last one you told us about?
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    • Profile picture of the author Claude Whitacre
      Originally Posted by AussieT View Post

      Is this different to the last one you told us about?
      Yes. The last one (last week, in fact) was The Unfair Advantage Small Business Advertising Manual.

      This one is Local Online Marketing.
      Signature
      One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

      "Be kind. For everyone you meet is fighting a hard battle".....Ian Maclaren
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  • Profile picture of the author AussieT
    Ok will add a reminder to get it. Thanks
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  • Profile picture of the author Eddie Spangler
    Good stuff again Claude.
    This is the kind of program you sell to someone who wants to
    completely OWN their local market.

    It is also ideal for marketers who dont want to work with a ton of people but
    would rather work with the most motivated of clients.

    Just a measly 10-15 of these types of customers per year can easily bring in
    a 100k year with a solid portion of that income being residual.
    Signature
    Promise Big.
    Deliver Bigger.
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    • Profile picture of the author Vikuna2009+
      Just finished reading. Written in a very simple way, easy to understand even though I already knew it all, lol. A very comprehensive guide taking you through each step by step. Well done!

      Question though... Do business owners really pay a grand for a 3 hour session? Yes, you are an established author so that would def add to your credibility but still?? Maybe my mindset is not what it needs to be...

      Thanks again, Eva
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      • Profile picture of the author Jason Kanigan
        Originally Posted by Vikuna2009+ View Post

        Just finished reading. Written in a very simple way, easy to understand even though I already knew it all, lol. A very comprehensive guide taking you through each step by step. Well done!

        Question though... Do business owners really pay a grand for a 3 hour session? Yes, you are an established author so that would def add to your credibility but still?? Maybe my mindset is not what it needs to be...

        Thanks again, Eva
        If they are going to make $50,000 or $100,000 or more from the info? Yeah...
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        • Profile picture of the author Vikuna2009+
          Originally Posted by Jason Kanigan View Post

          If they are going to make $50,000 or $100,000 or more from the info? Yeah...
          Well,,,

          as Claude says himself, it took him years to get this down and same for me as well. You tend to forget all of that and now it is just for granted,

          Eva
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          • Profile picture of the author Jason Kanigan
            Originally Posted by Vikuna2009+ View Post

            Well,,,

            as Claude says himself, it took him years to get this down and same for me as well. You tend to forget all of that and now it is just for granted,

            Eva
            So there's nothing you have to offer that will bring business owners that kind of revenue?

            Hint: you can do it for them, or you can transfer the knowledge to them so they can do it themselves.

            I see people putting up barriers for themselves about "why things won't work" all the time.
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            • Profile picture of the author Vikuna2009+
              Originally Posted by Jason Kanigan View Post

              So there's nothing you have to offer that will bring business owners that kind of revenue?

              I see people putting up barriers for themselves about "why things won't work" all the time.
              I know the subject of the book inside out as well. To me, it has been like I more or less thought it was "common" knowledge and not really worth much... I guess I have twisted myself into the wrong thinking, thanks for the encouragement,

              Eva
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              • Profile picture of the author Jason Kanigan
                Originally Posted by Vikuna2009+ View Post

                I know the subject of the book inside out as well. To me, it has been like I more or less thought it was "common" knowledge and not really worth much... I guess I have twisted myself into the wrong thinking, thanks for the encouragement,

                Eva
                Most small business owners know some technical thing ("I can bake cupcakes! Whoopee!")...and nothing about marketing. They thought all they had to do was put their sign up that they're in business, and the orders would come rolling in. Reality was quite different, and painful.

                Qualify your prospects: sort them into people who already know what you know, and people who do not. Those who do not are those who you can now spend some more energy on...they have need...now do they have budget and personality fit with you?
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                • Profile picture of the author Vikuna2009+
                  Originally Posted by Jason Kanigan View Post

                  Most small business owners know some technical thing ("I can bake cupcakes! Whoopee!")...and nothing about marketing. They thought all they had to do was put their sign up that they're in business, and the orders would come rolling in. Reality was quite different, and painful.

                  Qualify your prospects: sort them into people who already know what you know, and people who do not. Those who do not are those who you can now spend some more energy on...they have need...now do they have budget and personality fit with you?
                  Gotcha, my eyes are open now!

                  As a matter of fact, I LOVE teaching so a seminar is something I could do, with the right fit of course and starting with baby steps,

                  Eva
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      • Profile picture of the author Claude Whitacre
        Originally Posted by Vikuna2009+ View Post

        Just finished reading. Written in a very simple way, easy to understand even though I already knew it all, lol. A very comprehensive guide taking you through each step by step. Well done!

        Question though... Do business owners really pay a grand for a 3 hour session? Yes, you are an established author so that would def add to your credibility but still?? Maybe my mindset is not what it needs to be...

        Thanks again, Eva
        Customers pay me for a three hour DVD set that includes some consulting time.

        $1,000 for three hours of consulting? It isn't that much, really. And these hours are usually broken up into three sessions.

        I've paid $600 for an hour of Bill Glazer's time. And a video consultant charged me $5,000 for a day.

        I should mention that it's difficult to sell these consulting rates. They come from people already reading your materials. The clients come to you.

        And I turn down a third of the requests. Not because I'm so elitist, but because I don't think I can help them.
        Signature
        One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

        "Be kind. For everyone you meet is fighting a hard battle".....Ian Maclaren
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        • Profile picture of the author Vikuna2009+
          Originally Posted by Claude Whitacre View Post

          Customers pay me for a three hour DVD set that includes some consulting time.

          $1,000 for three hours of consulting? It isn't that much, really. And these hours are usually broken up into three sessions.

          I've paid $600 for an hour of Bill Glazer's time. And a video consultant charged me $5,000 for a day.

          I should mention that it's difficult to sell these consulting rates. They come from people already reading your materials. The clients come to you.

          And I turn down a third of the requests. Not because I'm so elitist, but because I don't think I can help them.
          Good for you Claude. Any advise on how to set up a seminar? My thinking is first invite them for a free or low-cost "introduction" seminar, then maybe break it into smaller chunks instead of a 3 hour once or twice?

          Thanks, Eva
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          • Profile picture of the author Claude Whitacre
            Originally Posted by Vikuna2009+ View Post

            Good for you Claude. Any advise on how to set up a seminar? My thinking is first invite them for a free or low-cost "introduction" seminar, then maybe break it into smaller chunks instead of a 3 hour once or twice?

            Thanks, Eva
            Eva; The $1,000 is for DVDs and phone consulting. I charged $295 to actually be in the seminar.

            I would set up a free seminar to introduce your services and to provide some useful information. My book Selling Local Advertising gives my complete methodology to putting on a free seminar.

            3 hours makes people feel that they are getting a real immersion in the subject. But anything longer that that, and they start getting tired of listening.

            My best sales are with a 90 minute presentation. I sell directly at the end of the talk. Offer lunch, and you'll be able to fill a room.
            Signature
            One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

            "Be kind. For everyone you meet is fighting a hard battle".....Ian Maclaren
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            • Profile picture of the author Vikuna2009+
              Originally Posted by Claude Whitacre View Post

              Eva; The $1,000 is for DVDs and phone consulting. I charged $295 to actually be in the seminar.

              I would set up a free seminar to introduce your services and to provide some useful information. My book Selling Local Advertising gives my complete methodology to putting on a free seminar.

              3 hours makes people feel that they are getting a real immersion in the subject. But anything longer that that, and they start getting tired of listening.

              My best sales are with a 90 minute presentation. I sell directly at the end of the talk. Offer lunch, and you'll be able to fill a room.
              Thanks for clearing up your fee structure. Yes, I do have your other book as well, both excellent and easy to understand.

              Thanks again, Eva
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  • Profile picture of the author Aaron Doud
    I already bought this one so I'm good Claude

    This is by far the most self promoting of your books but still provides huge value. Hell I think it gives a great example of using a book to promote your service. A lot of offline consultants here could take a page from yours book quite literally.
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  • Profile picture of the author goldeneye75
    Sounds very interesting. I'll try to get it featured on GoodbooksToday.com book club.
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  • Profile picture of the author lollobrigida
    Claude, have you seen this thread for promoting free kindle books?

    http://www.warriorforum.com/main-int...giveaways.html

    Thanks BTW
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  • Profile picture of the author jeremycoates
    Originally Posted by Claude Whitacre View Post

    Guys;

    Tomorrow, Local Online Marketing is going to be free from Kindle for 5 days.

    And then there will be a 90 day rest from the free books.

    And... Local Online Marketing explains what I do for clients when I sell my online services. But it promotes me and my service, so don't buy it to hand out to clients...but it gives a good examination of what I do for local clients.

    Here's a link. Remember Aaron, not until tomorrow! :rolleyes:

    Amazon.com: Local Online Marketing: Small Business Online Advertising For Retail And Service Businesses eBook: Claude Whitacre: Kindle Store
    Claude, Thanks for the free download,, And perfect timing, I was just looking for some info regarding this... I will let you know what I think, and ask you quesitons if that's ok..
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