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Claimed Yelp pages get $8k lift?

by KingOfContentMarketing
4 replies
Yelp has a new ROI estimator that shows an $8k lift for businesses that claim their pages.

Advertisers see $24k lift?

Hmmm...

Ad packages run approx $350/per month:
Yelp Rolls Out Local Revenue Estimator | Local Onliner
#$8k #claimed #lift #pages #yelp
  • Profile picture of the author Aaron Doud
    We sell RVs and I doubt we have sold even one RV via yelp. I think this is biased if not straight BS.
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    Aaron Doud - Sales & Success
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  • Profile picture of the author Norbi
    The way yelp calculates their ROI is based on what they classify as "leads".

    To them, a lead is consider any of the following (using their platform):
    Mobile Check-in or Call,
    Uploaded Photo
    Directions,
    Click to website,
    Bookmarks,
    Deals Sold

    Any single one of those actions will qualify that user as a lead. Then they will calculate the average spent per customer * lead and give you your "revenue estimate"

    This is all from that biz.yelp.com page.

    So for example in my industry, they base their revenue on the industry NATIONAL average. They say I got 10 clicks, and the average consumer spends $200 across the nation. Then they say Yelp has provided you $2,000 worth of leads.

    The bottom line that would be like Google AdWords advertising their ROI based solely on the inbound to your site, without any regard to the quality of the customer.
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  • Profile picture of the author WillR
    Originally Posted by joe golfer View Post

    Yelp has a new ROI estimator that shows an $8k lift for businesses that claim their pages.

    Advertisers see $24k lift?

    Hmmm...

    Ad packages run approx $350/per month:
    Yelp Rolls Out Local Revenue Estimator | Local Onliner
    A bit like those comparison charts websites and products have that show all of the features their product has and none of the features their product doesn't have.
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    • Profile picture of the author DABK
      You mean a lot like lying? Yelp? That paragon of virtue and wholesomeness? Will, tell me it ain't so!

      Originally Posted by WillR View Post

      A bit like those comparison charts websites and products have that show all of the features their product has and none of the features their product doesn't have.
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