We did not get a great response. I sent out 6000 4.25'' x 6'' postcards. I got 7 calls and we closed 5 deals. I lost about $1k. I did not think much of it. Just thought that my business might not be suited for mailers.
Later, I found a book written by the company owner. There was a list of "must have" elements that she recommended. Things like Headlines, sub-headlines, testimonials, benefits, etc
Moving forward, I really want to get a better understanding of what I am doing before spending $2600.00 again. Help would be appreciated.