Help with Offline marketing

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Hi there I joined this forum after reading some excellent articles on cold calling,and thought $10 for full access was pretty good going. Anyway my dilemma is, I work as a dental technician supplying dentists with dentures. Whilst I have generated a few leads from cold calling and referrals, I need to explore other options such as direct mail and other methods of drumming up business. The problem I have is I haven't got a clue where to start or what to include. The other thing I was interested in was sending an email offering my services and benefits. Sorry for the long post
#offline marketing #marketing #offline
  • So just to be clear, you are looking to market B2B to Dentists, correct?
  • How big is your target market? Are you targeting dentists locally, nationwide, globally?

    One option that comes to mind is voice broadcasting (which I believe is still legal with B2B). Check out Twilio and Open VBX for this.
    • [1] reply
    • I manufacture dentures for dentists so I am looking to market my services/products to dentists. At the moment I would be looking locally and then once we have established ourselves nationally. I'm not too sure what twilio or open VBX is really all about
      • [1] reply
  • Direct mail and cold calling are probably your best option for local marketing, aside from walk-ins.

    What other forms of marketing do you have experience in?

    Could you advertise in magazines, websites, blogs, forums that have a reader base consisting of your target market?
    • [1] reply
    • Hi Jason my problem is getting into see the dentists, but once I'm in there I use the reasons you listed below. It was actually after stumbling upon your article on cold calling that I decided to join the Warrior Forum so a big thanks for that.

      Hi Kerbett I am doing a lot of walk ins and some cold calling but I feel the majority of the time you just get rebuffed. I was looking at the direct mail option as this is the most economical for me at the moment. Advertising in a dental magazine is v. expensive so not at the moment. I have a facebook, twitter linkedin page but have no idea how to utilize these best. Forums could be interesting.

      My marketing experience is minimal thats what I'm looking to improve. I would like to give direct mail a go for now but haven't got a clue how to approach it.

      If I could thank you both for the advice I would but I dont know how so I will just say thanks here
      • [ 2 ] Thanks
      • [1] reply
  • He may not see the black buttons until after a certain number of posts.
  • If I were you, I'd do the following:

    1) Either hire a copywriter/graphics designer, or head over to the copywriting section and learn some basic copywriting skills.

    2) Get 2-3 different copies (for testing purposes) printed, and ready to be mailed out.

    3) Head over to infofree.com and subscribe (I believe 50% off coupons can still be found) and get a list of dentists/orthodontists/etc who are within your target market. If you're targeting low amount of businesses you might just find Yellowpages to be suitable.

    4) Put the mailings together, and send them out.

    5) Follow up with a cold call/cold walk-in.

    Of course all of this can be outsourced to a direct mailing company, but if you're trying to save then doing it manually is probably your best option.

    If all of this seems too overwhelming, you might just want to hire a marketing consultant to handle it for you.
    • [1] reply
    • Hi Kerbett

      Thanks for the great advice I'm definently gonna look at the copywriting section.

      Does infofree cater for the U.K do you know ?.
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    Help with Offline marketing

    Hi there I joined this forum after reading some excellent articles on cold calling,and thought $10 for full access was pretty good going. Anyway my dilemma is, I work as a dental technician supplying dentists with dentures. Whilst I have generated a few leads from cold calling and referrals, I need to explore other options such as direct mail and other methods of drumming up business. The problem I have is I haven't got a clue where to start or what to include. The other thing I was interested in was sending an email offering my services and benefits. Sorry for the long post