Publishing Free Advertising Magazine
Hello warriors!
My wife and I are thinking about publishing a free regional advertising magazine. I wonder if anybody here does the same thing and would like to share their experience about it.
We would like to do it in a specific niche. We are juggling ideas right now but I suggested everything car related ( yeah typical guy!) but she also suggested one tailored to events. Like advertising for everything related to events. Rentals, caterings, party stores, locations, wedding houses etc. And this seems like a good starting point since nobody is advertising for them guys. It is actually and open niche here.
I am on the research part right now. And I have to say a google search has not really brought up much on this topic. I am also going around the local print shops looking for costs on big orders like 10,000 editions and stuff like that.
On that search I already got where one of my would be competitors prints their stuff which is a great start and eye opener since they outsource outside the country due to high local costs. But since we are starting I am not dismissing printing locally.
We would really like it if we could print full color from the start.
I am thinking about ad 1/8 page size (for the smaller businesses) 1/4 page size ( we paid 260 for that amount of space to one of our local advertisers every three months since their magazine came out quarterly) 1/2 page and full page.
People who are in the type of business related to the niche would have the opportunity to submit articles. Much like writing articles for a website which you put a link too, to them we would let them post their phone number and contact info maybe.
The down side is that you would have to either call your prospects or meet them at their business place. I don't mind doing the later since I was a delivery driver and I love to be on my car all day talking to and meeting prospects.
Me and my wife would be on charge of the graphics and editing. Mostly her since I would be on the road getting leads.
I know there's a lot of details that are unknown to me right now.
That's why I would like to run it trough the people here as I know there's awesome knowledge power here.
Guys I appreciate any ideas or comments.
My wife and I are thinking about publishing a free regional advertising magazine. I wonder if anybody here does the same thing and would like to share their experience about it.
We would like to do it in a specific niche. We are juggling ideas right now but I suggested everything car related ( yeah typical guy!) but she also suggested one tailored to events. Like advertising for everything related to events. Rentals, caterings, party stores, locations, wedding houses etc. And this seems like a good starting point since nobody is advertising for them guys. It is actually and open niche here.
I am on the research part right now. And I have to say a google search has not really brought up much on this topic. I am also going around the local print shops looking for costs on big orders like 10,000 editions and stuff like that.
On that search I already got where one of my would be competitors prints their stuff which is a great start and eye opener since they outsource outside the country due to high local costs. But since we are starting I am not dismissing printing locally.
We would really like it if we could print full color from the start.
I am thinking about ad 1/8 page size (for the smaller businesses) 1/4 page size ( we paid 260 for that amount of space to one of our local advertisers every three months since their magazine came out quarterly) 1/2 page and full page.
People who are in the type of business related to the niche would have the opportunity to submit articles. Much like writing articles for a website which you put a link too, to them we would let them post their phone number and contact info maybe.
The down side is that you would have to either call your prospects or meet them at their business place. I don't mind doing the later since I was a delivery driver and I love to be on my car all day talking to and meeting prospects.
Me and my wife would be on charge of the graphics and editing. Mostly her since I would be on the road getting leads.
I know there's a lot of details that are unknown to me right now.
That's why I would like to run it trough the people here as I know there's awesome knowledge power here.
Guys I appreciate any ideas or comments.
What if they're not stars? What if they are holes poked in the top of a container so we can breath?