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Mailing Postcards

by TeamBringIt
17 replies
Hey Offliners,

First of all, thanks to all that support others and reply back to my posts and other people's posts

Ok....I will start mailing postcards, for my venture soon! Is there a limit on mailing Non - eddm postcards?

Can I mail out 100-200 postcards, at one time and not have them end up in the postal trash or require a permit to mail them out?

Ty
#mailing #postcards
  • Profile picture of the author upmatthews
    If you send them first class, you can mail as many as you want. I think if you use bulk rate there is a minimum.
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  • Profile picture of the author TeamBringIt
    Right on, thanks!
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  • Profile picture of the author MelanieandMiles
    How much are you getting your postcards for? Looks like you can mail a postcard for $.33 postage... They profit when you mail, so it is in their interest to get your message out.

    No envelope could mean most postcards go into the trash before they are read by the recipient... But, greeting cards in envelopes do cost a bit more.
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  • Profile picture of the author JerrickYeoh
    People are always love to receive postcard because they will feel the care from you and delight them if they are your existing customer.
    Use the goverment post then it will not likely be in trash . Stamps might be costly but if give better open rate on your post card.
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  • Profile picture of the author merkado
    My previous real estate client ask me to arranged at least 1,000 contacts to be mailed. I don't see any issues with it and surely very high open rate.
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    • Profile picture of the author Falkonator
      I will start a postcard campaign soon, because someone is messing with my Craigslist ads. I've been wanting to do it for a while but this is pushing me to do it sooner.

      Open rate on most postcards is 0%!
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  • Profile picture of the author MelanieandMiles
    We have mailed out thousands of greeting cards and hundreds of post cards. We got little response with post cards and get a very strong response with greeting cards that come in an envelope.

    A post card, if the graphic isn't interesting and it feels like marketing... Bam, straight into the recycle bin.

    A greeting card that comes addressed from person to person with a real stamp on it almost always connects with the reader. People HAVE TO open a greeting card that is addressed and mailed to them.

    I think it stems from being a kid and receiving about 10 pieces of mail each year... a couple Christmas cards and the rest birthday cards... all in those kinds of envelopes. Seeing those envelopes almost triggers excitement, anticipation and if the message is correct, a quick and powerful connection with the reader.

    We use a simple system that lets you send out one-off postcards and greeting cards as well as bulk campaigns with contact/address import functions, etc. Shoot me a PM and I'll share a link if your interested in checking it out.
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    • Profile picture of the author gcgipson
      Based on what I've read, and how I myself instantly throw away junk mail, it doesn't seem like mailer promotions would be cost effective. Would love to hear otherwise though.
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      • Profile picture of the author PaulSch
        Originally Posted by gcgipson View Post

        Based on what I've read, and how I myself instantly throw away junk mail, it doesn't seem like mailer promotions would be cost effective. Would love to hear otherwise though.
        Take a look around the many, many threads about direct mailing. You will find that you are very much off target with your comment.
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        • Profile picture of the author MelanieandMiles
          Also, remember that a printed greeting card in an envelope with a stamp on it doesn't look anything at all like junk.

          It looks like a card from a friend or family member... Passes right by the 'Junk Mail Radar' and gets opened and read.
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      • Profile picture of the author Doran Peck
        Originally Posted by gcgipson View Post

        Based on what I've read, and how I myself instantly throw away junk mail, it doesn't seem like mailer promotions would be cost effective. Would love to hear otherwise though.
        ...so...what exactly is junk mail?

        I know you didn't throw away the Free Pizza coupon.
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  • Profile picture of the author ItsmeChris
    Postcard is really effective. I send maximum of 300 postcard a day and it was pretty cool. Content and graphics is the most important thing when creating postcard.
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  • Profile picture of the author annieflora
    Great topic. Purchased 200 cards a couple of months ago and have them sitting on my desk. But thanks for the posts I will start mailing this week
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  • Profile picture of the author zacsmith
    As I recall without checking, the minimum for bulk mail is 200 pieces, plus the cost of the permit.

    I'd do an oversized postcard, 7x11" minimum, as they stand out a little better. Or for smaller quantities, do 8x10.5 for a bleed, cut to size. Do these all the time for a client and they work well at that size.
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  • Profile picture of the author TrumpiaTim
    Don't forget to add a QR code to your direct mail pieces for those that are interested they can immediately be engaged by scanning the QR Code
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    • Profile picture of the author rickwill71
      i have often wondered if post cards work, sounds like they do.
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  • Profile picture of the author MelanieandMiles
    Good call, Tim... the qr codes for more info can be compelling. The system we use actually lets us upload a video to their servers and then they place a short link in the card so the visitor can read the card, visit the link and watch the video for more information.

    Very powerful lead generation and referral marketing ideas, here!
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