I can already see the "flame balls" about to be thrown at me regarding such a provocative title; SEO is dead. Check out this quote from Eric Schmidt - former CEO of Google;
Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.
The practice of creating multiple sites and getting them to rank in service of one company will be a thing of the past. Real people, with real profiles, and real contributions will be ranked. It would be wise for you SEO guys to shift towards a strategy totally centered around Video + Google + (Local) Optimization.
That's it in a nutshell. Video is the future of SEO. Use video to capture interest and funnel leads to your site.
I've seen a lot of guys "whip up a video" which comprises of a bunch of still images and what amounts to blatant advertising. "DO YOU HAVE A PROBLEM? WELL WE HAVE A SOLUTION!" Truly ugly uninspiring stuff for the sake of making a sale to a client. Use basic psychology to use video as a tool to drive conversion.
What will happen is that Google will rank those videos that capture and retain attention than the ones who don't. They will rank your video higher than crap videos because your video can be used to help them sell more ads.
Creating a video for the sake of creating a video doesn't mean folks are going to watch the whole thing. If you create videos that folks watch in their entirety, you're adding value to the Google Ad Words for Video product, and thus they will reward you.
When we were toddlers, most of us were trained to "watch the cartoons." As toddlers are brains are sponges and things become hard wired. "Watching cartoons" becomes a part of who we are. So we create animated videos that look like cartoons to first CONNECT, and then CONVERT.
You know what the longest running and most successful television show is? It's the nightly news! Why? It's comprised of a series of short stories (notwithstanding weather and sports).