Local SEO- Here's what's working for me now
Then I order one piece in the niche that I'm looking for. Something really good, really detailed and interesting, I include pictures, graphs, etc. It needs to look like top notch content.
I have a "publishing company" that I use, I post the content there, and block it from getting indexed from the spiders. I might take an image of it so that I'm positive it won't get copied or indexed.
I head over to Odesk, and have my filipino worker email blogs in the niche that I want a link from. For instance if I have a plumber as a client, I'll look at home decorating, home improvement blogs, etc. They will email the blog owners, complimenting them on the quality of the writing on the blog. The email comes from my "publishing company", the hook is that we are doing tons of research in their niche and we have some excellent content that we'd love to place on their blog exclusively at no cost. They can preview the quality at the link on stodgypublishing.com(not the real name). If they have any questions, they can contact me at 800-real-inc.
Usuallly 1 in 10 or so will let us put some content on their blog. And once they see me placing content on other blogs about 1 in 4 will let us post content then. It's just not really hard to do.
Consider the psychology of what I'm doing.
1. I'm working with people who make their money using content.
2. I have fabulous content already placed. I show them how awesome it looks, this isn't some 300 word article from a non-native speaker. This is a well researched fantastic article that is pretty much publishable. We jazz it up with pictures, links to research(if needed), graphs, etc.
3. I'm not charging them anything, and depending on their comfort level there might not even be any blatant links to our ultimate target site with keyword rich titles that they are used to seeing. Plumber In Dallas, Real Estate Lawyer Nashville, etc. If I can get one or two in great but mostly what I want is a plain text link to the target site i.e. Mike'sPlumbing.com
Now you ask how am I going to get much benefit out of just a plain text link to my target site. Well, what I do is get the article posted up, and then I get some targeted SE Nuke links and Social Bookmarking links to the article that are keyword rich for the phrases I'm trying to actually target. The blog owner loves it because I'm actually helping his site(if he notices), and Google takes those links to the article and passes the juice on to the target site.
Here's what it looks like:
SE Nuke Links- Best Dallas Plumber, Dallas TX Plumber, Plumbing Repairs in Dallas, Plumber in Dallas, TX etc. that point to article
Article about the best way to save 30-40% on your water bill yearly placed on a blog, one or two small links to Mike'sPlumbing.com
Target site starts to rank for the keyword combinations I'm pointing to the article on the blog.
Total costs around $65 or so per article placed. $5 or so for ODesk emails, $40 for article and $20 for SE Nuke/Social Bookmarking campaign of links to article.
If you can build up the blog yourself you can have a little more control, split up the article across multiple pages, use good links to other sites and get a lot of juice.
Anyway hope this helps, it's pretty much what I'm using my SEO Empire Network for these days.
Marcos
- Jack Trout
I do Mobile Marketing and Mobile Development
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