Fastest way to make 10 million dollars, Direct Mail or Internet Marketing?

by 56 replies
74
Lets say you're a decent copywriter already and you know practically nothing about either Direct Mail or Internet Marketing.
And you were to make 10 million dollars in the fastest way possible.
Which route would you take? Where is the money?
#offline marketing #direct #dollars #fastest #internet #mail #make #marketing #million
  • Why can't you do both?
    • [1] reply
    • That's true, especially if you can sell the market on both ways.
      However, if you're marketing to other internet marketers, online might be the only logical route to go?

      On direct mail you do a new project/campain all the time. You're in the moneymaking-business.

      In internet marketing, you have a real, long-term business (if you wanna do it correctly).

      I'm I wrong with this?
  • To make $10 Million Dollars, you must be a expert copywriter, not a decent one. Also...last I checked, Direct Mail is on its way out. Use Internet Marketing, it leverages your time and you can scale the results.
    • [2] replies
    • is to follow your lead is the way to make 10 mill thx for all your help..
    • I have a feeling you are just being sarcastic because that comment is so blatantly false that it's the only thing I can think of. With that said, I have a sarcastic personality too but I try to tone it down now online because it's so tough to "read" it online.

      There are lots of new students on these forums and even though you and I may know about the power of DM, their search for new (to them) knowledge compounded by the difficulty of reading sarcasm and wit online will lead to posts like this planting false info in their brains.
  • :rolleyes:

    The only 8 figure writers are writing best selling books or screenplays.
    • [2] replies
    • Being an expert copywriter doesn't mean anything... If you have decent conversions and you know your numbers then it is a matter of scaling up... period.

      I can't believe you said direct mail is on its' way out... even if that were the case then that just means less competitors using it.
      • [ 7 ] Thanks
      • [1] reply
    • Clayton Makepeace was making 1 or 2 million dollars are year
      writing direct mail pieces.

      That takes some really exceptional copywriting though.

      The reality is if you're going to make 10 million dollars realistically
      you'll need more than just copywriting skill or some really great
      joint venture partners.

      Also the either/or question is not helpful.

      To make that kind of money you do every marketing method possible
      that produces a profit.

      Serious income requires serious scale and you'll need multiple marketing
      channels to make it really work.

      Kindest regards,
      Andrew Cavanagh
      • [1] reply
  • lol abbot that was a fantastic post.

    and nameless, it's really good to see you back around.
  • Copywriting should be your masterpiece for you to make that 10 million dollars, that's a huge amount dude even an average copywriter guy can't make it i bet.
  • Too open ended of a question.
    Market research?
    What need are you fulfilling?
    What product or service?
    BtoC or BtoB?
    And so on.
    Only then can you figure out which would be most effective.

    Dan
  • Hi there,

    Make 10 million fast?

    Take Avonelesa's idea - just get 500,000 to spend $2 with you. There's you're 10 million.

    Or, as we used to joke when we first entered the American market - get a Wal-mart shopper to spend $1 with you, instead of on cigarettes, and you'll be a billionaire!"

    If only it were that simple,

    All the best,

    Sasha.
    • [2] replies
    • If you can make $2x500k equal ten million, I predict you will be the next billionaire.
      • [ 3 ] Thanks
    • The only flaw with that logic is the cost of receiving that $2. The net will get you everytime on the spend. I wouldn't go below $9.99 on the goal of making the $10MM, of course we still don't know what you are selling

      Martin
  • Very Interesting Question and the best (for me) one I've come across so far!

    Anyways, my answer is neither! Simply because those process does not happen in a snap (nowadays that is).

    I'd say a combination of both and a little bit of everything. This is where you put your eggs on all baskets and observe which basket drives you the $$$ and take that route. That's how it should be and that's practical in it's highest sense!

    Botton line: your leaving a lot of money not using the other method.
    • [ 1 ] Thanks
  • Let me begin with a link, but hurry, it could disappear at any minute

    http://www.infomarketingblog.com/mmfedex/
    read the copy on this page. Take note of this:

    • Heat Surge Amish Fireplaces: 840,341 fireplaces sold with a $460 average selling price = $386,566,860 gross revenue
    • Cool Surge Portable Air Conditioners: 96,721 units sold at a $300 average selling price = $29,016,300 gross revenue
    • Patent Health Diet and Joint Supplements: 344,439 units sold with a $100 average selling price = $34,444,390 in gross revenue
    • World Reserve Monetary Exchange: 2,519,242 units sold at a $145 average selling price = $365,290,090 gross revenue
    A lot more than 10 million dollars. And these are only a handful of the products these two companies sell. A third company, based on the SCI NPGS system, sold well over 10 million in a very short time period with the Gut Buster, almost all initially sold by print ads.

    This promotion by Lawrence Bernstein tells you that Direct Mail is alive and well and still, probably the quickest way to your big money goals.

    However, you don't know a thing about it, right? Is there a shortcut.

    Yes, yes there is.

    When you read the ad, note these companies are now selling specialty products, or as he refers to them, "commodities" meaning real things, not anything to do with the stock market. Specialty Products is a multi billion dollar a year "niche". All you have to do is locate and secure the rights to one, could be an old out of date one at that, and license it out.

    There is a guy in St. Louis who has been paid way over 10 million dollars in royalties over the last few years, simply because he has a signed piece of paper...is NOT a copywriter, NOT a marketer, but to answer your question, the route I would take is to hook up with a major marketing company and develop or ACQUIRE a product they could do all the work on, and send me a royalty check once a month.

    Consider going this route to get your 10 million.

    But I would also take a multi-channel approach to my quest.

    gjabiz

    PS There is nothing stupid about thinking big...good on you OP
    • [ 1 ] Thanks
    • [1] reply
    • That's some great stuff. Thanks for the share!

      However, those numbers are gross revenue, not net profit.
      For all I know they might as well have LOST money on those campains (probably not, but we don't know how much they actually neted.)
      • [1] reply
  • If you were one you would be telling us, not asking from us
  • While by no stretch of the imagination would I say direct mail is on it's way out (actually preparing a few tests now), internet marketing is the way to go if you are looking for quick changes which allow more methods to be tested. Additionally, if done correctly you can reach far more people with the least amount of work.

    Direct mail is just as great as internet marketing - just different methods for reaching your audience. Anyone who says different doesn't truly understand it's power
  • Either method is going to generate you leads and not sales.

    People get sent shit all the time in direct mail and a million internet marketing offers.

    Once they're on the phone with you they're just a prospect and not a customer and they aren't going to be opening up their wallets right away just to buy your offer either, you need to SELL to those people.

    I think this what some people don't realize before doing any of this marketing stuff is that they are different faculties entirely.
    • [1] reply
    • I can tell you guys that from experience, a $500,000 (in sales) a year business is completely different from a $10,000,000 a year business.

      We hover between $500,000 and a million a year in total sales from all sources.

      That is all done with two in house employees, my wife, and myself. We keep pretty busy.

      But even if we doubled our sales, we would have to take on more employees, lease more space, go after the "harder to get" sales, and more.

      A CEO from one of my suppliers stopped in my retail store one day. He told me that I could easily double my business in my retail store. That would have made it about a million a year in total sales. (By the way, lots of Mom & Pop businesses do a million a year. It's no big accomplishment).

      We were only talking about my store. Not my speaking, online businesses, or local online services for clients. Just the store.

      I said "No. $500,000 is comfortable. And we get to keep about half of it. A million a year would force us to take on more employees, expand our store, and hire someone to manage it all. Right now, My wife and I can do everything. If we doubled our business, we may make another 20% in income, but it would be twice as hard".

      Now, what about 10 million a year? I've never done it, but I know several who do. The difference between one and ten million is usually just a lot more of the same thing. Because even at a million a year, you start needing systems in place, employees to implement the system, and at least one manager to oversee the whole thing. At ten million it's similar, just bigger.

      Anything above that, and I'm the wrong guy to talk about it.

      The OP wanted to know which is faster; Direct mail or online? But that's the wrong question.

      To approach anything near six figures a year or more in net income, you need to completely immerse yourself in becoming an expert in marketing. That means either heavy study, and/or a job that gives you that experience by itself. You have to find an offer that will be in demand, and you have to either buy it super cheap, or create it. You have to test hundreds of mailing lists, wasting thousands of dollars on bad test mailings.

      It ain't easy, and it isn't quick. The stories we read about 17 year olds selling their business for millions are popular, because they are so very rare.

      Believing in yourself is necessary, but it just means you don't doubt yourself, and usually, that's because you don't know enough to doubt yourself.
      • [ 4 ] Thanks
  • The internet vs. direct mail question is really not a strategy question but rather a question about marketing channels. Your strategy, which can include many channels should be to start a relationship with a customer through providing value and then grow the business by

    1. Getting more customers
    2. Getting your customers to buy more, in quantity, from you
    3. Getting your customers to purchase more frequently from you.
    • [ 2 ] Thanks
    • [1] reply
    • Hi there,

      Jay Abraham & Dan Kennedy advice that's often forgotten...

      All the best,

      Sasha.
  • I think everything has been said already but I still have to add my 2 cents worth.
    If $10 million is your goal, you need smaller goals to achieve first.
    You need a plan on how to achieve it.
    If you don't know how to make money online at all, then you have zero hope of making $10 million ever, let alone "fast."

    It seems everyone wants to be a success fast. Nobody actually wants to put in the hard work you need to get there.
    So stop asking and get off your butt and actually do something.
  • I would go Internet Marketing - build up carefully targed niche blogs, do great a consistent SEO, update the blog with fresh, high value content and sell your stuff there. Remember you always have to provide value to your readers for free, otherwise they won't stay long at your wesbite. Results - sky is the limit.
  • Do both, but have a look at this from another point of view. Expenses are much less in IM and you can automate the process.
  • 1. Have a killer product
    2. Use whatever medium, that you are an expert in and start selling.

    Both IM and DM are great tools, to deliver the message and possibly sell. Copywriting can work quite well, in both areas as well.

    I'll tell you this much, find a client that has a good product, write the copy for that product and outsource anything that, you are not an expert in (IM or DM). Writing copy is talent/skill most do not have and use that to your advantage.
  • Here's one story: How Brendon Burchard got to $10,000,000 a year as an author/speaker, mostly using internet and affiliate marketing techniques:

    thechargedlife • Why Authors Don't Have to Be Broke: A $10,000,000 Case Study
    • [ 1 ] Thanks
  • Infomercial's then DM then IM.

    Speed and Scale nothing beats TV
    • [1] reply
  • I like that you aim big. Same here. Sad thing most people don't believe they can make it. Well, I believe 99% of the people here don't make $10million a year, otherwise they probably won't be here. Ever heard of sour grapes? That's what's the case with most of the posters above.

    Anyway, back to topic, I believe Eben Pagan (David Deangelo of Double Your Dating), Brian Tracy and Brendon Burchard and such people are the only truly qualified ones you should listen to.
  • Informacial then Direct Marketing and then Internet Marketing.
    • [ 1 ] Thanks
  • Banned
    [DELETED]
  • I didn't want to read through all the replies, but direct mail is not on its way out.

    The people selling that thought are the people selling the competing product.
    • [ 2 ] Thanks
  • Start by making a $1, then another, and another. Then, find a better way to make dollars. Then make more dollars. Use what you've learned from taking action to learn how to make $100, then $1,000. Then find better ways to make $1,000. Keep doing this, and remember that it's not making the money that matters. It's KEEPING the money AND (most important) doing it in a way that creates freedom.

    When it comes to that, I'll take $100k a year working a few hours a week over 10 million a year and selling your soul to your business. The question isn't how to make money, it's who finding the best WAY to make money...the easiest. Again, start with $1.
  • Internet marketing has a much farther reach than Direct Mailing. I would try to learn about IM and how to drive traffic.
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