I have an SMS "mobile rewards" program that I sell to local restaraunts. Nothing fancy here - most know the drill here.
We already have a fair amount of members but since the all LOVE the service, we want to ramp it up.
I was bouncing ways to do this off my girlfriend and she suggested that I create "accounts" for every restaraunt within 50 miles (hundreds) and just GIVE IT AWAY. Then, we'd just charge a fee for "redemptions".
The way it is now is more traditional - we bill a flat monthly fee to use the service for "x number of messages".
My GF, who is also a very savy business person reasons that HER WAY will have a higher close rate because it removes all the risk.
Obviously there are logical issues like tracking redemptions but we can do that.
What do you guys think? This method is UN TESTED but I'm thinking of testing it.