Report: yelp.com extorting small businesses.

8 replies
Today I came by this article:

Daily Kos: round two- yelp.com extorting small businesses.

I have never worked with Yelp before, every time I have worked with local companies I work to be above the map, nevertheless I know that feedback is a crucial component to rank locally, do you have any personal experiences with this type of "extortion"?

Regards.
#businesses #extorting #report #small #yelpcom
  • Profile picture of the author Alex Makarski
    For what it's worth, here's a thread going on right on the yelp forum
    Yelp Extortion | Toronto | Yelp

    Yelp certainly doesn't like 5-star reviews. Those tend not to stick unless the posted is an Yelp Elite.
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    "I hear and I forget. I see and I remember. I do and I understand." -Confucius

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  • Profile picture of the author Climb Online
    Originally Posted by patadeperro View Post

    Today I came by this article:

    Daily Kos: round two- yelp.com extorting small businesses.

    I have never worked with Yelp before, every time I have worked with local companies I work to be above the map, nevertheless I know that feedback is a crucial component to rank locally, do you have any personal experiences with this type of "extortion"?

    Regards.
    I have had first hand experience of this. I know for a fact that 3 positive reviews for my clients business were left by genuine people.

    Clients gets a call from yelp selling their service at a cost of over $300 per month, offer is declined and a couple weeks later reviews are gone.

    That was before the "view filtered results" feature, now, those reviews can be found there. Big whoop.
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    "It is your choice of message that targets the customer, not your choice of media. There are rare exceptions, of course. But not many."
    - Roy H. Williams

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  • Profile picture of the author zoomsixx
    Yelp claims that an "algorithm" filters out reviews that are suspected to be fake.

    I suspect the "algorithm" is this:

    if(account==paid)
    reviews.showGood();
    else
    reviews.showBad();
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  • They 100% extort business, I too have EXTENSIVE experience working on our restaurants page with them. We denied spending money to advertise there and they removed some top, legitimate reviews as well as merged our two restaurants into one listing (which is bs because each restaurant has its own unique menu and own space, just in the same building). I assume they merged them to try to limit our exposure on their site. Multiple requests to split them (to match all of our branding on other websites) were ignored so ultimately I just gave up. I assumed they put us into the "did not pay us" category so my requests were just deleted.

    Many of the self-proclaimed "foodies" on there are a real pain in the ass to deal with too, so for the most part we spend very little time on the site.
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  • Profile picture of the author Aaron Doud
    I wouldn't worry about yelp. I've never met a real customer that goes there. They have a core group of elites who create most of the reviews.

    If you list them as a review site for your customers to leave a review that is fine but don't put any effort into them. The filter is designed to catch fake reviews but IMO catches way too many honest reviews.

    Add in the number who say that rather you advertise effects your reviews and you see it is just not a company worth dealing with.
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  • Profile picture of the author minhvu141
    I am planning to write an ebook with my business model + yelp filter bypass. It's a guide you can create your own yelp accounts, building, and posting stick reviews( 75% of them, i can't guarantee 100% because ppl know how is their " perfect " filter work). Anyone willing to support me with it ?
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    • Profile picture of the author Inspired, Inc.
      Yep, I had a marketing client who had two customer reviews pulled from Yelp because it didn't fit their "algorithm."

      Said the reviews were fake and/or paid for despite my client having over $10,000 in receipts from each client!
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