"Here's how to flood your offline business with leads that turn into paying clients..."

Hey,

Are you still focusing the large majority of your energy and time on using free methods to get consulting clients?

If so, are you consistently generating the amount of clients that you want?

Or is it a struggle to get business owners to sit up and take action?

Well, if you want consistent, predictable lead flow that converts into paying consulting projects, then you need to hear what I'm about to say.

See, it took me a while to realize that it's much better to have paid advertising and lead generation strategies that give me more consistency than to risk my bacon on a highly volatile "free" strategy.

With the right paid marketing strategies, I can schedule, control and consistently implement my marketing plan like clockwork.

That's night and day different from building my lead generation foundation on free strategies that change their rules and terms every few months.

Now, if you have a free method of generating leads that convert into paying clients and it's working like gangbuster's then you're okay.

But, if you're struggling to get clients, then you may need to change things up and implement a paid marketing strategy instead of focusing on "free" strategies.

Plus, free is not really free in most cases.

I would spend hours writing articles every single day, which would take me away from my cash cow activities, so that definitely wasn't free to me.

That's not to say that article marketing (or any other free traffic method) doesn't work. All marketing has the ability to work in the right context.

It's just that I wanted more predictability and stability so I didn't have to worry about where my next check was coming from.

Especially when I could just use strategies where I invest money and get a fairly consistent flow of leads and clients.

It seems so simple when it's written down in front of you, right?

But, we all have that inner voice that wants us to try and do everything for as cheap as possible, while we end up losing so much more in the process.

See, if you're like me, then you also want a long-term sustainable consulting practice where you don't have to worry about going and getting a job after every slow month.

Alright, let me give you a few examples of paid advertising that every marketing consultant should be doing:

- Chamber of Commerce Memberships. As consultants we should belong to every chamber of commerce within our comfortable driving distance.

However, be clear. The only reason you're joining is to position yourself properly in front potential clients while generating leads.

- Chamber of Commerce list mailouts and email list blastouts.

- Placing direct response ads in your target industry magazines, newspapers or publications.

- Email list rental from your target industry state associations.

- Retargetting (or remarketing) to get your offer, website or blog back in front of prospects who have visited your website.

And those are just a few of the paid marketing strategies that you could be using to get a predictable and consistent flow of leads that convert into offline clients.

At first, it was super difficult for me to cough up, the admittedly small, $500 marketing budget each month to generate leads.

Now I don't think twice about dropping that on one little ad to run a test to see what works.

Maybe it was more difficult for me at first because I got my start during the free traffic generating era (which still works today, but it's not a main pillar of my efforts anymore).

Just to be clear.

I'm not saying that you should ditch all the effective non-paid lead generation strategies, I'm just saying that maybe you should consider adding a paid-marketing strategy to your consulting business to add stability.

By the way, are you currently using paid lead generation strategies in your consulting business?

If so, do you mind sharing what's working for you?

Chris