I stopped at a restaurant recently. What drew me in? A HANDWRITTEN sign, that highlighted the fact they were serving a dish I love. Cool. I'm in.
I see that the manager is in the process of receiving a marketing presentation. The guy came prepared, so by all indications, I knew this was not a cold call. I think; "this is great! let me get my Warrior on!"
So, I sat, and waited. I waited some more. As soon as the presentation was over, I move in. With enough follow up, I'm eventually having lunch with the owner and get his cell phone number.
What proceeded to happen is something I am befuddled by.
They have NO SITE, NO SIGNAGE, crap menus, and their business appears online as a spot that existed back when I was in high school.
Owner understands these are problems and states his commitment to making sure the chance the restaurant succeeds are rooted in just fixing these small things. Easy sale! Though much smaller than I'd like...
I followed up once every other day and I got the "let's talk soon" spiel over and over again.
Then he goes ice cold. Ignores text, phone calls, and e-mails. Meanwhile I stop by and speak with the manager who doesn't understand why the owner won't move on these things as most of his pay comes from a portion of sales...
This is the weirdest situation I've ever seen in my life... I don't sell / market locally, but heck when I see an oppty I'll take it. Have you guys ever experienced something like this? Situations where you deal with a business owner who knows that to not have the basics, signage, website, etc. is akin to going into an uzi fight with a butter knife?