How to brand videos for your offline clients.

15 replies
There are a lot of WSOs and threads throughout the WF that offer a lot of advice for video production. Some of it good, most of it ... not so much. However, one thing that rarely (if ever) gets mentioned is branding.

If you are dealing with offline clients, video is invariably going to come up sooner or later. If you are offering video services, BRANDING your client's video will imho, set you apart from your competition and the gazillion videos on Youtube that are poorly executed in terms of branding.

You really want your channel and your video to closely match the online assets of your client. There should be absolutely no doubt to a viewer that the video they are watching belongs to your client.

This video shows a simple but realistic process I use to create a video background for a real client. Ideally, you can use this same process to create a style of your own, the point is to be able to brand your videos and really impress your clients.

#brand #clients #offline #videos
  • Profile picture of the author TheBigBee
    Requesting a .PNG file of their logo helps too. Alternately, you can save the logo directly from the site.
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    • Profile picture of the author Marty S
      Originally Posted by TheBigBee View Post

      Requesting a .PNG file of their logo helps too. Alternately, you can save the logo directly from the site.
      I think it goes without saying that using quality graphics from other sources (such as your folder on your computer) is preferable. This video shows the minimum needed, as oftentimes offline clients are ill-prepared with such files and documents.

      Also, you can use this type of template build for creating a proposal, thus totally surprising your potential client with the quality of work you can produce for them.

      That being said, the quality of the images (logo) should not be a problem in your Youtube videos IF you are not increasing the size of it in your production. It will remain as good a quality as is on their website.
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  • Profile picture of the author Eddie Spangler
    I like the finished video a lot. It is professional while still keeping that local, hometown vibe. If I saw this video from a close by bakery it would make me want to give them a visit.
    Promise Big.
    Deliver Bigger.
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  • Profile picture of the author plfbus
    Great info Marty, thanks. I need to do something like that for my own business.

    Also, do you have an easy way to identify the fonts people use on their site?
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  • Profile picture of the author willysig
    Great video. My massage therapist wants an explainer video. I will use the branded template in the proposal.
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    • Profile picture of the author systemload
      Nice vid thanks.
      I use to create these kind of templates and other graphics. Just click preview and take a screenshot.( Awesome Screenshot )
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  • Profile picture of the author SashaLee
    Hi there,

    Very nice tutorial - thank you!

    All the best,

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  • Profile picture of the author Claire Koch
    I loved this tutorial you are amazing for showing us this. Thanks from the bottom of my heart.
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  • Profile picture of the author Krisz Rokk
    Good one Marty, thx!
    And here's another tip for videos on YouTube. Use the feature 'Annotations' when you edit your video. It allows you to insert text, links, use different colors and fonts etc.
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  • Profile picture of the author Herschel-W
    Thanks for the very very informative and helpful tips.
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