"I honestly didn't think offline marketing would be this hard..."

7 replies
Hey,

I don't know about you, but this consulting thing can be downright hard at times. Not impossible, but hard as heck.

Sure, the money is good, but money is not everything.

In fact, there are some days when I would gladly give some of my money back in order to have some peace from a super intense and impatient client.

However, after a walk around the block or a quick workout, I come back to my senses and realize that I have a life that other folks would give their left leg to have.

After all, any challenge that we have is just part of running a consulting business. As consultants we're all facing similar types of problems like...

- Charging too low of a price because we're afraid of losing the deal and then feeling used when the client asks us to perform on every iota of the deal.

- Trying to persuade a slow moving client to actually take action. After all, they're paying you to give them recommendations on how to fix their problem.

- Wondering where the next deal is going to come from.

- Going through that dry stretch where we can't even close a door. It just seems that nobody is buying what we're selling.

- Signing up the cheapskate clients who proceed to whine and complain about everything all the time.

The truth is that most struggles that marketing consultants have can fit into three or four different categories:

1. Lack of confidence in themselves.

2. No consistent flow of quality leads.

3. Don't know how to convert quality leads into paying clients.

4. Working with the wrong type of clients.

The funny thing is that for every one of those reasons above, I know a marketing consultant who has succeeded at getting their marketing practice off their ground in spite of those faults.

However, they all had to go back and address those issues in order to build a long-term sustainable consulting business.

And so do you.

But first you have to start by being 100% honest about the problems you're having.

Is it getting appointments to meet face-to-face with business owners?

Are you getting a few appointments, but are struggling to get them to sign up?

Are you battling fear and self-confidence issues because you don't have years of experience to draw from?

And are you fighting laziness and weak self-discipline?

It really doesn't matter what the problem is. Once you identify it, you need to get very aggressive about dealing with it.

Don't just sit back and give up on your dream.

You can do it if you fight for what you want.

Now, go close some deals,

Chris
#business coach #marketing consultant #offline marketing
  • Profile picture of the author Jason Kanigan
    Further thoughts in this direction, from my own experience:

    1. No one is going to do it for you. YOU have to lead, and YOU are responsible for your results.

    2. Nobody is going to care about your business as much as you do--ever. Not your significant other, not your friends, not your family, not your subs.

    3. Ducking out at the first sign of a dry spell and going back to a job means that you'll never build a business.

    4. If you don't systemize, and automate everything you can, your business won't grow. It'll be too dependent on you to get everything done, and the effort of doing all that will steal your time.

    5. Outsource as much as possible, and as early as possible (I am SOOOOO guilty of holding on for too long about this. But when your time becomes worth triple digit dollars, it is plain s-t-u-p-i-d for you to be doing tasks like listbuilding, transcribing, minor website updating, etc. Heck, it is stupid once your hourly rate goes above $20 and you could fill it all with paying clients.)

    6. To achieve significant success, you are going to have to become known beyond your home town.

    7. The more people you affect, the more you are rewarded.

    8. The bigger the problem you solve, the more you are rewarded. Get me a burger, you get $5. Drive me to the airport, you get $25. Keep me out of jail, you get $10,000 or more.

    'Nuff for now!
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    • Profile picture of the author soontobefishing
      Jason your so right with all of it especially "#8 The bigger the problem you solve, the more you are rewarded. Get me a burger, you get $5. Drive me to the airport, you get $25. Keep me out of jail, you get $10,000 or more". It really is about finding their biggest pain point and making it better. Then they cant seem to thank you enough. Good stuff guys
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      • Profile picture of the author ewenmack
        Just for clarification as so many confuse marketing with selling.

        Here's my definition, others may have theirs.

        MARKETING: What you do to get a person to contact you.

        SELLING: What you do AFTER a person contacts you after your marketing.

        Would be interested to see what the more experienced ones here define each
        one so we all can learn.

        Best,
        Ewen
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        • Profile picture of the author Chris Cho
          Ewen, I love how you worded that.

          And MARKETING & SALES are only the beginning... now it comes DELIVERING what you promised to the client and bringing them results. that includes having a power team and team management.

          Originally Posted by ewenmack View Post

          Just for clarification as so many confuse marketing with selling.

          Here's my definition, others may have theirs.

          MARKETING: What you do to get a person to contact you.

          SELLING: What you do AFTER a person contacts you after your marketing.

          Would be interested to see what the more experienced ones here define each
          one so we all can learn.

          Best,
          Ewen
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        • Profile picture of the author SashaLee
          Originally Posted by ewenmack View Post


          Here's my definition, others may have theirs.

          MARKETING: What you do to get a person to contact you.

          SELLING: What you do AFTER a person contacts you after your marketing.
          Hi there,

          We operate on the premise that you're always marketing to your prospect even after the sale. The entire customer experience is a marketing opportunity for you.

          All the best,

          Sasha.
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        • Profile picture of the author Claude Whitacre
          Originally Posted by ewenmack View Post

          Just for clarification as so many confuse marketing with selling.

          Here's my definition, others may have theirs.

          MARKETING: What you do to get a person to contact you.

          SELLING: What you do AFTER a person contacts you after your marketing.

          Would be interested to see what the more experienced ones here define each
          one so we all can learn.

          Best,
          Ewen
          Pretty much the same. Marketing is everything you do to attract business.
          Selling is what you do in person (or on the phone).
          Signature
          One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

          "Those who know that they are profound strive for clarity. Those who would like to seem profound to the crowd strive for obscurity" Friedrich Nietzsche
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        • Profile picture of the author Michael Bucker
          Originally Posted by ewenmack View Post

          Just for clarification as so many confuse marketing with selling.

          Here's my definition, others may have theirs.

          MARKETING: What you do to get a person to contact you.

          SELLING: What you do AFTER a person contacts you after your marketing.

          Would be interested to see what the more experienced ones here define each
          one so we all can learn.

          Best,
          Ewen

          Thank you Ewen, I dont know how many times I walk into a business or talk to an owner who does not know it difference. Marketing done correctly makes selling easy. Marketing if done right is easy and gets a narrowed down ideal selling customer which in turn make the sale easy.

          The great thing about marketing is that you get to choose your audience. If you know who you sell best to you can "market" to that personality alone and your closing ratio of the sell will shoot threw the roof.
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