Caught the Milk Truck, NOW WHAT TO DO!??

Standard campaign management fees are 30% and I've seen set up fees equal the monthly management fee but not with numbers this high.

a 5k per month campaign is going to have the same keywords really as a 40k per month campaign so If it were me personally I would do 12k set up fee and 10k per month management fee. Which amounts to a 25% of budget monthly management fee.

About $450,000 in sales a month haha. Live and learn is right!

I have read lots of different ranges of fees for this service.
Its not something I do so I cant speak from experience only reference.

Here is an alternative pricing scheme from another company.
PPC Management Pricing | What is a fair PPC Price?

12k or 30 percent per month seems kinda pricey to me unless you are a PPC superstar and then you went and priced it like you are a PPC GOD

At least you are testing out your PRICE BIG ideas and seeing if they will really work.

Its possible that your first bid is so high that to cut it dramatically means you lose credibility or then again it might make them happy. Guess it doesnt matter as they either accept your counter or not.


Makes for interesting drama

Will the Big Bee get the deal or blow it in negotiations?
How much will he settle for?
Stay tuned to find out.

Are you responding to the counterbid in person, or is this the back and forth email game? How well did you "sell" yourself and your skills? What's your positioning?

I have taken the approach of "expert" and "trusted advisor", even if I'm fumbling my way through some things. I'm not a social media expert, but I sell it as such, for example. Then I scramble and put in 80+ hour weeks to constantly learn and pull it off. Eventually I'll be able to do just as much in half the time. You're not a rookie here, but my point is that the answer depends on your positioning.

If it were me?

"Mr. X, I would love to have your business. Yes, I like money - but that isn't my main goal right now. I do well for myself. I don't currently have any PPC clients in XYZ niche, and the potential in your market is huge.

But I'm not a used car salesman. I'm very good at what I do, or you wouldn't be taking the time to talk to me. I'll cut my fees to $7500 for the first month, as a good faith measure - and an opportunity to prove to you that I am, indeed, as good as I say I am. When I deliver XX% at the end of the month, you won't have a problem paying my full fee - right?

Not exact wording, but that's the basic response I would use. I've used the "I'm very good at what I do, but will make a short-term exception to prove it - at which time you're going to step up and pay what I'm worth" line hundreds of times. It either works, or it doesn't. My guess is that when it didn't work, just accepting the low-ball offer wouldn't have worked either.

FWIW, what other folks are charging shouldn't really enter into the equation. You're selling an intangible service. No different than a website, at its most basic level. One guy wants $5K, another $2500, and a guy on craigslist is selling "a website" for $199. You don't really know what you're going to end up with until the party is over. Positioning, positioning, positioning. But make damn sure you can deliver!

Just based on what you originally said Why is he coming back at 3K? If he directly told you he's willing to spend 10K a week or 40K per month, he is either full of crap and just wanted to hook you in by getting your hopes up with big numbers, or he is completely lowballing you because he has no idea what your work entails, or is just cheap.

Don't sell yourself short. I do like the idea of offering a lower first month, then letting him know he will be paying full price and I would hit him with "when we spoke originally, your budget was in line with the fees I charge to do this job correctly. Has that changed?" I would offer him a separate package for the price he offered so he can see what 3K would actually get him. Then ask for what you need, and what you deserve to get paid to do it the right way. If he doesn't want to do that, then be prepared to move on.

What is your 15K for? Monthly, set up and first month?

Yes, but you are not google...you are more hands on and there to deal with them directly. Google is much less personal. In addition, if they were willing to pay that much with google, I'm sure they would have by now, which means they aren't and they are shopping. I say do the lowered first month at 7,500 and every add'l month at 10, and throw in a few extras to make them all squishy inside.