Questions about Starting an independent sales contractor position for Web Design Firm

14 replies
Hey guys...I am starting a new position as an independent sales contractor for a nationwide web design firm. They will provide the leads but I already know (by reading here) that I need to develop a system to generate my own offline leads as well. I have been reading the threads consistently( on page 11) and thoroughly agree that cold calling is the fastest way to generate new sales (Claude Whitacre, Jason Kanigan, kenmicheals, Aaron Doud, PanteraIM and a long list of others-thanks). Ari Gapler is the style I feel (at the present moment) suits me best. Does anyone have any other offline (or online) low cost marketing strategies that I can use to amplify this process? I still have a lot more learning to do but I am intent on hitting the ground running as soon as possible. If you could point me to any threads I would greatly appreciate it. And if there has been anyone who has been in the same situation I would greatly appreciate hearing their past and present experiences. Thanks to all...(I never realized their was so much information in regards to internet marketing concentrated into one place)...staying focused on one step at a time.
#contractor #design #firm #independent #position #questions #sales #starting #web
  • Profile picture of the author Eddie Spangler
    What is the compensation plan?

    What is the fee range for websites?
    Signature
    Promise Big.
    Deliver Bigger.
    {{ DiscussionBoard.errors[8010088].message }}
    • Profile picture of the author cosmopolitan
      25% of the sale plus bonus productions. The web design fees range from 300 to 2k. They offer SEO, PPC and Social Media services as well. This is my first web development sales contract and I am looking forward to getting started with internet marketing asap.
      {{ DiscussionBoard.errors[8010147].message }}
  • Profile picture of the author bob ross
    I'm not sure if you've ever worked as an independent contractor (aka self employed) before, but make sure you're keeping good records of all your expenses so that you can deduct them for taxes. Also be aware that you're required to submit quarterly tax payments.

    I know that doesn't answer your question but I've seen so many independent contractors slammed with taxes and penalties come tax time, I had to mention it.

    Now, about your question, just get yourself in the habit of talking to a lot of people prospects every day. Commit yourself to talking to X amount and don't stop until you meet that commitment every day. Focus on contractors, plumbers, tree removers, etc. They need people like you, they're easier to reach than most business owners, and they often have money to put into it.
    {{ DiscussionBoard.errors[8010201].message }}
    • Profile picture of the author cosmopolitan
      thanks Bob. You're right. Several of my friends have mentioned the tax implications to me. I need to head this warning...considerably. Thank you for the input as well. Focusing on businesses that I can actually get to the decision maker (with the investment capital) makes a lot of sense. Especially, when I am just entering into the playing field...will do.
      {{ DiscussionBoard.errors[8010248].message }}
  • Profile picture of the author bizgrower
    Besides cold calling or cold walking, network through
    your Chamber of Commerce, MeetUp groups, community
    service groups, church groups... (Networking groups where
    you have to pay a lot to join have never been for me.)

    Maybe do volunteer work at something you enjoy, but don't
    really push your business stuff - just have fun and get to
    know a lot of people.

    Dan
    Signature

    "If you think you're the smartest person in the room, then you're probably in the wrong room."

    {{ DiscussionBoard.errors[8010253].message }}
    • Profile picture of the author cosmopolitan
      thanks Dan. I need to start joining these local organizations to not sell but to let people know what I do. I will look into the Chamber of commerce first thing in the morning.
      {{ DiscussionBoard.errors[8010270].message }}
      • Profile picture of the author cosmopolitan
        thanks for the advice Eddie. Point taken and highly understood. I'm so new to this space that I don't want to skip a step. I have A LOT of learning to do and actions to take to make this enterprise consistent and profitable. Your words aren't falling on deaf ears.
        {{ DiscussionBoard.errors[8010294].message }}
  • Profile picture of the author Eddie Spangler
    I say take this opportunity to learn all you can about the business so that you can be the one paying someone else 25% and collecting the 75%
    Signature
    Promise Big.
    Deliver Bigger.
    {{ DiscussionBoard.errors[8010264].message }}
  • Profile picture of the author PanteraIM
    Originally Posted by cosmopolitan View Post

    Hey guys...I am starting a new position as an independent sales contractor for a nationwide web design firm. They will provide the leads but I already know (by reading here) that I need to develop a system to generate my own offline leads as well. I have been reading the threads consistently( on page 11) and thoroughly agree that cold calling is the fastest way to generate new sales (Claude Whitacre, Jason Kanigan, kenmicheals, Aaron Doud, PanteraIM and a long list of others-thanks). Ari Gapler is the style I feel (at the present moment) suits me best. Does anyone have any other offline (or online) low cost marketing strategies that I can use to amplify this process? I still have a lot more learning to do but I am intent on hitting the ground running as soon as possible. If you could point me to any threads I would greatly appreciate it. And if there has been anyone who has been in the same situation I would greatly appreciate hearing their past and present experiences. Thanks to all...(I never realized their was so much information in regards to internet marketing concentrated into one place)...staying focused on one step at a time.
    I admire your patient attitude. This takes work! But the results are definitely worth your investment.

    In terms of both efficiency and effectiveness making appointments over the phone is the best way to get started which I see you have realized.

    This probably has the steepest learning curve out of any marketing method because it is a skill in itself, but once you get over that initial hump you will plateau and will start seeing results very quickly, then you'll hit another hump and improve even more and so on.

    I would make a pre-approach campaign first, set your goals and objectives then make a list of the business you need to call.

    I'll give my template that I use before each campaign to help clear my thinking:

    Prospect information
    Make sure spelling and pronunciation is correct!
    Organization:
    Name:
    Title:
    Phone:
    Email:

    How prospect will use product?


    Competition
    Which competing products does prospect use?
    What is prospect's relationship with competing products?
    In what ways is my product more effective than my competitors?
    What is my company's strategic advantage?
    Why don't more people buy this product?
    What is the best way to educate these prospects in the consultative sales process?

    Ability to Buy?
    Is this a person who is authorized to make orders happen, or can the put me in touch?
    What are my call objectives?
    What issues/needs do I recognize to be selling opportunities?
    What challenges is this person facing?
    Where is their company now, where is it going, where has it been?
    Make sure to know their market and other issues/needs before making contact.
    What common ground or contacts might be helpful?
    Any mutual contacts or referrals to break the ice?
    Any similar community or professional organizations to provide common ground?
    What commitment do I want to obtain today?
    Plan for possible next step.
    Do I want to set up a meeting?
    Do I want permission to send more info/samples?
    Be very clear and concise about my request.

    What will I say first?
    Qualify for interest, need and budget.
    Tell prospect why she should meet with you.

    Make sure to base the why on information I have about her general needs.
    Communicate the 'Ask' in the presentation. Don't sell, but demonstrate why he needs to meet with you urgently through asking questions around painful areas, illustrate their desire to gain and fear of loss with a story from a similar customer.

    During the presentation, get the prospect to continually agree with you to make saying no at the end an illogical decision. 'Does that make sense?' 'Is this what you had in mind?' 'Do you see how this would be an improvement to your current situation?'

    Push them into the 'yes room', of agreeing with you early in the call. Avoid negative statements or questions which kill momentum.

    Write a VERBATIM script and stick with it, after 500 or so calls the sales process will be locked into your unconscious memory, leaving you more conscious focus to pay attention to your customer.

    They will always tell you exactly what you need to close them if you listen closely enough and between the lines, which is why having a verbatim script so necessary and powerful.

    Without a VERBATIM instrument of controlling the call pattern all that seems to happen is that the prospect will control the conversation. There are no rails so to speak for the conversation to run along so often it will lead on an irrelevant path throughout the sales process.

    Plus, when a whole ROOM of agents are doing this, it makes troubleshooting the sale impossible without listening to the call individually.


    Credibility statement: what we’ve done for other companies, how we did it, how we might do it for prospect, follow-up.

    Actual opening statement

    Ideally, you should be using this on a micro-level for each call, but sometimes this isn't always practical or desirable.

    This will answer a lot of your questions and will spark some ideas to move you in the right direction.

    Pantera
    Signature

    you cant hold no groove if you ain't got no pocket.

    {{ DiscussionBoard.errors[8011218].message }}
    • Profile picture of the author cosmopolitan
      Thanks A LOT for your insightful post. I had some guidelines written up for the initial contact but your pre-campaign approach is much more detailed and goal orientated. I will be using this as a guide for the cold calls. I agree that the more prepared you are the more you control the conversation thus I need to create a verbatim script and keep polishing it after I take more calls. You guys know what you are talking about. One thing concerns me. The company states that they recommend that I only make 40 to 50 calls per day from the lead sources. But from the reading that I have done here it's advised that I should be making a MINIMUM of 100 calls per day to get an accurate statistical representation of my sales vs calls. I assume that right now it truly does not matter because I can only speak in theory and not facts when it comes to my sales vs calls. But halfing the projected calls per day is a little uneasy. I'm here to make money by "finding" as many business owners as possible who need our services. After a few weeks I may just need to go and find my own list to call on to compensate for the other missing 50 calls per day. What are your thoughts?
      {{ DiscussionBoard.errors[8012878].message }}
      • Profile picture of the author PanteraIM
        Originally Posted by cosmopolitan View Post

        Thanks A LOT for your insightful post. I had some guidelines written up for the initial contact but your pre-campaign approach is much more detailed and goal orientated. I will be using this as a guide for the cold calls. I agree that the more prepared you are the more you control the conversation thus I need to create a verbatim script and keep polishing it after I take more calls. You guys know what you are talking about. One thing concerns me. The company states that they recommend that I only make 40 to 50 calls per day from the lead sources. But from the reading that I have done here it's advised that I should be making a MINIMUM of 100 calls per day to get an accurate statistical representation of my sales vs calls. I assume that right now it truly does not matter because I can only speak in theory and not facts when it comes to my sales vs calls. But halfing the projected calls per day is a little uneasy. I'm here to make money by "finding" as many business owners as possible who need our services. After a few weeks I may just need to go and find my own list to call on to compensate for the other missing 50 calls per day. What are your thoughts?
        Assuming they don't want you to burn thru their leads.

        If you convert the data they won't care either way.
        Signature

        you cant hold no groove if you ain't got no pocket.

        {{ DiscussionBoard.errors[8012966].message }}
        • Profile picture of the author cosmopolitan
          ...will do. Thanks guys
          {{ DiscussionBoard.errors[8013377].message }}
          • Profile picture of the author stectech
            Hey cosmopolitan,

            How has the position been treating you?
            {{ DiscussionBoard.errors[8373427].message }}
  • Profile picture of the author Eddie Spangler
    They just dont want to scare the newbies who are afraid of the phone.

    Make as many calls as you need to in order to accomplish your goals.
    Signature
    Promise Big.
    Deliver Bigger.
    {{ DiscussionBoard.errors[8012905].message }}

Trending Topics