4 {{ upvoteCount | shortNum }}
4 {{ upvoteCount | shortNum }}

Checklist to run your messages through

by ewenmack
3 replies
Every sentence you speak or write,
the receiver thinks...

- Whether or not to believe you
- Whether or not to trust you
- Whether or not to buy from you
- Whether or not to continue reading

Critiquing your phone calls, Skype messaging, ads, follow up emails
with those 4 points will help you bring in more leads and close more.

BELIEVE: If you are introducing something new to a prospect, then you have to make a strong case for what they are doing or using isn't the best,
before you introduce your method.

TRUST: Even before you let them know their present method isn't
the best, you must introduce yourself in a way that creates rapport and credibility.

BUY OR NOT: If you have made a claim which doesn't match their belief, then from then on in, their attention is now focused on finding flaws and reasons not to buy...no matter how strong your arguments to follow.

CONTINUE READING: Is what you say boring them and just too hard work reading? If so they will just mentally walk away.

Enjoy the checklist!

Best,
Ewen
#checklist #messages #run
  • Profile picture of the author soontobefishing
    Thanks for posting this. So simple. So powerful. So true. I think I'll print this and stick it up to remind me anytime I'm writing or getting ready to phone.
    {{ DiscussionBoard.errors[8037498].message }}
  • Profile picture of the author SashaLee
    Hi there,

    I might add, "You always want to try to enter the conversation going on in the prospect's head". I forget who it was that first said that - Dan Kennedy I think.

    All the best,

    Sasha.
    {{ DiscussionBoard.errors[8040182].message }}
    • Profile picture of the author ewenmack
      Originally Posted by SashaLee View Post

      Hi there,

      I might add, "You always want to try to enter the conversation going on in the prospect's head". I forget who it was that first said that - Dan Kennedy I think.

      All the best,

      Sasha.
      Hi Saha, the earliest recording of the person I have who said that was Robert Collier. The-Robert-Collier-Letter-Book

      Certainly the modern day direct response and direct mail gurus refer to Robert Collier and the Letter Book.

      It's a great starting point, but entering the conversation in the mind of
      your reader can have it's limitations.

      Take for example my main business, supplying paper receipt rolls.

      The users of them don't think about getting a better deal on them.

      But that is our pitch.

      It's landed the largest Hadware store chain, largest Dental chain the largest adult store chain, the largest pub charity, the largest hairdressing chain a chain of flash hotels here in New Zealand.

      People didn't think about something like an iphone, a motor vehicle or a plane before buying them.

      However the appeals can be universal like more fun, more speed, more money.
      which all those examples had.

      Best,
      Ewen
      {{ DiscussionBoard.errors[8040321].message }}

Trending Topics