
The consulting model for offline... what does it look like?
Hope everyones Monday has started off productive.
I wanted to ask if anyone has used more of a "consultant" or "strategic consultant" type of approach for offline marketing.
Wherein you don't offer services but offer consulting and implementation of services done by vendors of your choice whether companies or individuals.
So instead of a $3500 per month online marketing package for a doctor or lawyer or whatever you are a consultant on retainer for $1500 per month and the doctor gives you a $2000 per month budget to work with in which you can craft a marketing strategy based on what you know works and have it done by companies you know do good work or outsourcers you know good work.
Then maybe a % of growth or a discretionary bonus based on growth so they really feel like you are more of a Marketing Director than another service provider.
So essentially it's the same thing except positioning yourself as a consultant not a service provider.
I have a feeling that this type of model will cause a few things to happen.
1. The client sees you as more of a partner just because of the nature of what a consultant is. I feel as though they will be quick to hire, slow to fire you.
What I mean is I think they'll be more willing to work with you and more willing to let you go through some bumps in the road to success than they would another normal seo company.
2. You dont need to sell anything specific...so it's not about seo, not about redesign or sms. It's about growth. Top and bottom line growth and your strategic expertise in knowing what works what doesn't work...to get them there.
More about I can make you more money by allocating your existing marketing budget or a new marketing budget to where I know it will bring in more housewives that need botox, more divorce cases, more boob jobs whatever :p
3. For us it's the same, 42% gross margin (with the numbers I used above), although I'd double the monthly management for the first month of work since it's where a lot of the work comes in.
In fact some like myself might feel like they can project growth better with a square and solid monthly retainer that you know is yours.
It's really all the same except for how you position yourself.
Does anyone do it like this, I know there are lol discuss your success or failures with this model.
For those of you used to working with $400 per month clients it would require you to really be confident in your ability to work with and sell a hire end client, or at least a client with a real marketing budget.
-Andy Warhol
https://www.YouTube.com/milesb
Learn Digital, Internet and Social Media Marketing For Your Business
Click here to learn more - Digital and Social Media Marketing Training Course
-Andy Warhol