"Are you too afraid to succeed at offline marketing?..."

12 replies
Hey,

That's a harsh question, but it doesn't make it any less thought-provoking.
I don't know any other way to say this, so I'm just going to come right out and say it.

If you're afraid to...

- Make cold calls
- Make warm call
- Make hot calls
- Mail postcards
- Mail letters
- Go to chamber of commerce meetings
- Attend meetups
- Go to tradeshows and business expos
- Speak at workshops or seminars
- Or do any of the dozens of proven ways to get clients,

...then you will always struggle to build a successful consulting business. And eventually you'll go back to working a regular job.

That's the long and short of it.

See, in order to build a consulting practice that consistently generates the income you want, you're going to have to face your fears and overcome them.

If you don't check your fears, they will always control the success of your consulting business.

Now, that's not to say that you can't build a consulting practice to create your perfect lifestyle or maximize your strengths and talents.

In fact, that's what you should be doing.

For example, I have four young sons that are full of life and my wife hates it when I'm away from home in the evenings because she feels like a single parent.

So, I've built my consulting practice in a way that I'm home every day by 3 pm to spend the rest of the day with my family.

Well, that's only possible because I do marketing strategies that don't require me to be gone away from home.

And because I know the value of a happy and supportive spouse, I make sure that my consulting practice doesn't take priority over my family, health and spiritual growth.

But am I afraid to do face-to-face networking, radio advertising, workshops, cold calling, direct mail etc.

Heck no!

None of those strategies are off the table when I need to get clients. Fortunately, I don't have to do all of them at the same time because I've built systems that generate qualified leads.

However, if something came up and my systems all stopped working one day, I would do what we all have to do.

Go make something happen by any means necessary.

No fear.

Now, go close some deals,

Chris
#business coach #marketing consultant #offline marketing #offline plr
  • Profile picture of the author rundmc56
    Nice motivating post Chris. No doubt that sales for many if not most is a tough job. Being proactive takes guts.

    There is no easy road. There is no magic pill. There is no secret seminar. There is no book you can read that will make you be who you want to become.

    There is only work. There is only trial and error. There is only facing the uncomfortable. There is only learning by doing

    But for most of us that's difficult to understand which is why the 80/20 rule is still alive and well.

    Much of this is the fear of the uncomfortable but also much of this is the fear that our prospecting efforts won't pan out.

    How many people have came on to this forum and asked to held accountable for their cold calling activities only to never be heard from again?

    Was it because their cold calling efforts didn't work? Or was it because of the fear to continue cold calling until successful was to great to bear.

    At the end of the day prospecting is just a part the sales process. It's just a part of our jobs. Many people just aren't cut out for it. They make it too complicated and let fear dictate that any kind of prospecting is just a waste of time

    Fear is a tough enemy to defeat but if your going to be in direct sales you really have no choice...
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  • Profile picture of the author kevin Hislop
    Yes Chris... Great post.

    Remember you cant have the success YOU want by being the same person you are now... you have to evolve and expand... grow your skills, your confidence, your desire to succeed!

    We are conditioned to be less, and as an entrepreneur it is your duty to overcome these challenges and build the life you want for you and your loved ones.

    Be inspired to make changes and become more very day and your success is virtually guaranteed.

    FTC notice - results may vary, depending how much you kick a$$ . Success is not guaranteed unless you take action, learn from your mistakes and take even more action.

    Remember your ABC's - ALWAYS BE CLOSING (in business and in life)
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  • Profile picture of the author AndrewCavanagh
    One other option is to joint venture with people who are good
    at the things you aren't good at.

    But generally speaking building the business that you don't have
    now will require you becoming more than you are now...in other
    words developing new skills.

    Many people think of things like talking to people as something
    you're born with but the reality is they're just skills that you can
    develop with some practice.

    Kindest regards,
    Andrew Cavanagh
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  • Profile picture of the author Jason Kanigan
    If you aren't uncomfortable, you aren't growing.

    Comfort got you this far. And it will not get you any further. Comfort is a misleading, pacifying drug. Comfort is disguised fear of loss. Comfort is hidden procrastination.

    You will not achieve anything different if you don't get uncomfortable.

    If you feel fear, you're probably doing something right.
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    • Profile picture of the author adam westrop
      Originally Posted by Jason Kanigan View Post

      If you aren't uncomfortable, you aren't growing.

      Comfort got you this far. And it will not get you any further. Comfort is a misleading, pacifying drug. Comfort is disguised fear of loss. Comfort is hidden procrastination.

      You will not achieve anything different if you don't get uncomfortable.

      If you feel fear, you're probably doing something right.
      There are some great famous quotes on fear and being uncomfortable, but that's a good un.
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  • Profile picture of the author Bhekizwe
    NO FEAR....make it happen.thanks for the motivational post!
    Signature

    Get the real coaching you need to be massively successful in your own business: HERE

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  • Profile picture of the author dberry
    Best stuff I've read in a long time. Good job!
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  • Profile picture of the author tahir100
    big monies in off line sector, but needs a bit more effort to sell the idea or products or services
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  • Profile picture of the author cgt2012
    Excellent write-up and I would also add some :30 short form radio if you can land remnant deals with your local stations. We run about 1100 spots a week for a fraction of the cost on what rate card is. It's a matter of cold calling independent stations and some national networks if it's in your budget.
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  • Profile picture of the author Kayster13
    Many, many people find that the hardest step, often the first step is picking up the phone to make that initial call.
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