That's a harsh question, but it doesn't make it any less thought-provoking.
I don't know any other way to say this, so I'm just going to come right out and say it.
If you're afraid to...
- Make cold calls
- Make warm call
- Make hot calls
- Mail postcards
- Mail letters
- Go to chamber of commerce meetings
- Attend meetups
- Go to tradeshows and business expos
- Speak at workshops or seminars
- Or do any of the dozens of proven ways to get clients,
...then you will always struggle to build a successful consulting business. And eventually you'll go back to working a regular job.
That's the long and short of it.
See, in order to build a consulting practice that consistently generates the income you want, you're going to have to face your fears and overcome them.
If you don't check your fears, they will always control the success of your consulting business.
Now, that's not to say that you can't build a consulting practice to create your perfect lifestyle or maximize your strengths and talents.
In fact, that's what you should be doing.
For example, I have four young sons that are full of life and my wife hates it when I'm away from home in the evenings because she feels like a single parent.
So, I've built my consulting practice in a way that I'm home every day by 3 pm to spend the rest of the day with my family.
Well, that's only possible because I do marketing strategies that don't require me to be gone away from home.
And because I know the value of a happy and supportive spouse, I make sure that my consulting practice doesn't take priority over my family, health and spiritual growth.
But am I afraid to do face-to-face networking, radio advertising, workshops, cold calling, direct mail etc.
None of those strategies are off the table when I need to get clients. Fortunately, I don't have to do all of them at the same time because I've built systems that generate qualified leads.
However, if something came up and my systems all stopped working one day, I would do what we all have to do.
Go make something happen by any means necessary.
Now, go close some deals,