Why aren't most websites created in the same way as effective ads?
I design all my sites using a similar formula...a nice rotating image slider, a contact number, business name etc.
But I don't use big headlines that make a great offer.
I don't use effective ad copy.
And you know what, neither do 95% of competitors.
So the big question...do you think it would be worth going back and doing a complete makeover to these landing pages to fit these advertising parameters? I feel stupid for not doing it right in the first place.
Then again, maybe it's a different story for websites VS ads? I'm not sure...I'd like to hear everyone's thoughts.