Offline SEO Specialist Question

What type of business and what kind of training are you looking for?

Is it local or national?

Ecommerce based?

It's a local business but they are wanting to expand geographically (northeast mainly). Type of business is quite specialized in waste water management. So, targeting is quite specific. They are looking for branding, website re-design, seo, email marketing.

I'm looking for quality online marketing for offline business training...

It sounds as thought you are targetting municipalities.

I can't think of any particular course or product off the top of my head that is all inclusive. Nor can I think of any course that has really "wowed me". Hopefully some other folks can chime in about this.

Branding - If you are talking about logos and such there are a ton of great people on Warriors for hire. If you are talking about branding through advertising etc. it is expensive and hard to track and unless you have a massive budget which I doubt you do I would not focus on it.

Website Re-design - Again there are a ton of people in the warriors for hire that can redisgin the site in expensively. If that is not your strong point hire someone else to do it that is a pro.

SEO - On page optimization targetting states and cities with your keywords. Directory submissions, press releases, video, infographics, articles, etc.

Email Marketing - Not sure of any training or courses. But I am assuming you are talking about capturing the email and then doing follow up. Personally I would try and cpature their address and phone number as well so you can do direct mail and call.

Suggestions -

Linked In - Find out the people you want to target and start adding them into your network. See of their are any groups you can join.

Direct Mail - Again targetted to the people you need to get in front of. Buy the list or make calls and find out who the person would be that you should be targetting.

SEM - PPC is great way to target specific niches and needs of that niche.

Conferences /Seminars - Are there any for this niche, can you go, can you be a vendor, can you sponsor any of them. Can you buy a list of attendees? Are there networking events?

Trade Sites - Are their any sites where you could guest post or advertise on. Are their any forum/discussion groups you can join and be a part of.

Trade Associations - Can you provide content of their site or newsletter. Can you advertsie on the sites or newsletter. Could you buy a solo add to the members.

Trade Mags - Can you be a guest author? Can they do a solo email? Advertising is expensive in the trade mags but worth looking into.

Joint Ventures - Are there other businesses that target the same people as you do that offer non-competing services or products. If so get with them and have them promote you to their list and vice versa. Promote each other on your sites. Do direct mail for each other introducing and recommending each other.

Hello,

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I hope it would help you.

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Manny

I'll simply add my input on the SEO front. You will need both good onpage seo and offpage seo to be successful.

For on page seo you really can't go wrong if you follow these guidlines Perfecting Keyword Targeting & On-Page Optimization for SEO | SEOmoz the post may be from almost 4 years ago but everything here still holds true today.

Once you have followed these guidlines it is time to test. Use these two sites Crawl Test Tool - Free SEO Web Crawler | SEOmoz PRO
On-Page Keyword Optimization | SEOmoz PRO

and follow their recommendations.

Off page SEO is far more complex. If you are looking for some good training on this then I highly recommend these videos LinkLove 2013 Conference Videos
they are $249 to buy or if you sign up to distilled U for $40 a month you can simply stream them.

I would just take the Bull by the horns and learn as you go. Dont look for quick fixes, and don't look to learn from anyone but the best in your journey.

Its nowhere near as hard as people make it out to be. its a skill set, but people are always looking for quicker, no work nonsense, and that doesn't work.

take a program like SENuke. Highly useful and awesome. But, most people just want to push a button, create 10 billion links and move on, then cry when Google figured out they were gaming the system. But if you use it to create 20 web 2.0 properties or whatever, its a huge time saver, and so if Fiverr. There are people that will make you link wheels, not connect the spokes and give you the log in details. How liong will it take you to do that yourself? an hour? So are you worth more than $5 an hour?

Whatever, off on a tangent, but I hope it was kinda useful info.

Mike

I'm not sure SEO is the direction you want to do. SEO is always so "attractive" because it's free, but if there isn't a lot of searches for whatever you're trying to rank, it's not the best solution. I'm always the first to recommend SEO. I'm also first to tell my clients that SEO isn't the best direction.

For you, since it's highly specialized service, in a local radius, the time might not warrant the work to do it.

Having said that, I think you'd be better off focused on more direct marketing approaches. Like a 3-piece direct mail campaign. Build a list of prospects in the area and do a dripped direct mail campaign (postcards).

I also think a little Linkedin networking, along with Linkedin PPC would be a good idea because you can target exactly the right demographics. You could also start a Linkedin Group called: How To Save $100's with Water Waste Management.... (something like that) and then target people to join the group who are "perfect" clients.

My 2 cents...

Who decided that SEO is the best way to market this business? How was this decision arrived at?

I'm asking because a failure to make SEO produce results for this company would look like a failure on your part, when really there may have been failure to really analyze the marketing needs of the business.

I work with small businesses on their marketing plans full-time. It's what I do. Often, the first thing people want is SEO. I have to constantly tell people that SEO is NOT a marketing plan. It is not even a strategy. It is a tactic. And as such, is not right for every business. It should be a tool in your tool belt - not the only tool you have.

The situation this business is in, small but ready to grow, is a critical moment. They cannot afford to spend a ton on your salary and the budget you need, if it is the wrong direction. This is a common but critical flaw. The owners really need to bring in someone who can help form a real plan, then create a position to help execute that plan. Make sure your job description covers more than just SEO and you explain that there is far more to marketing a business than SEO.

i can suggest "SEO Profiler" , i used it for many websites, it helps get the maximum benefits from any website keywords and more.