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Telemarketing

by Raindance
6 replies
I'm doing telemarketing for an MBA institute from the past few days.

Telemarketing isn't as elaborate as online marketing as you only have one phone call to gain the customer, and don't have the comfort of an autoresponder series to gain the trust. So, there are lots of restrictions with what you can offer to the recipient.

Additionally, the institute I'm working for has received some bad press in the past couple of years, and so a fraction of the calls I make are too hard to convince because of the same reason. The bad press majorly has just been misinterpretations of the institute's offerings, and not everyone wants to believe that.

I'm trying various methods, trying even changing words that I use yet I haven't made even a single sale or lead. Any tips you can give for this particular situation where I need to make explanations to people with preconceived notions about what I offer.
#telemarketing
  • Profile picture of the author Jason_V
    It sounds to me like the company you work for had better invest into a reputation management specialist and a good public relations expert for starters.

    Currently, the company is wasting their money and time. It shouldn't be the telemarketers job to fight prospects over the phone due to "bad press over misinterpretations."

    You should seriously consider suggesting the above to the decision makers in the company. If you explain they are currently losing money and leads because they need to clean up that mess, they may listen to you,

    As far as the actual telemarketing, I'll let that up to the more experienced in this forum to answer.
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  • Profile picture of the author Jason Kanigan
    A little research goes a long way.

    http://www.warriorforum.com/offline-...tacre-etc.html

    Also, I laid out the entire process in this post, but not many people saw it.

    Use that Search button.
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    • Profile picture of the author SalesNirvana
      Originally Posted by Jason Kanigan View Post

      A little research goes a long way.

      http://www.warriorforum.com/offline-...tacre-etc.html

      Also, I laid out the entire process in this post, but not many people saw it.

      Use that Search button.
      sorry to burst ur bubble but ur info aint that good.
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      • Profile picture of the author Jason_V
        Originally Posted by SalesNirvana View Post

        sorry to burst ur bubble but ur info aint that good.
        I realize the acronym "lol" is often overused. However, this post did actually make me laugh out loud.

        What made me audibly chuckle even louder is the fact Jason "thanked you for this useful post."

        Please enlighten us with your whole 6 posts and other than that ridiculous statement above, some of "ur info that is good."
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  • Profile picture of the author opalfx
    i think it's the script personally. mc donalds has a bad rap and ppl still go their religiously. i think it's all about the script and changing people's perception. i think you should answer those objections in the script before they even give them. better conversions for sure
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    • Profile picture of the author Jason_V
      Originally Posted by opalfx View Post

      i think it's the script personally. mc donalds has a bad rap and ppl still go their religiously. i think it's all about the script and changing people's perception. i think you should answer those objections in the script before they even give them. better conversions for sure
      You don't know what you're talking about.

      After Morgan Spurlock's documentary "Super Size Me" gained a lot of attention, McDonald's went into major damage control mode.

      Despite claiming the film wasn't the reason, they soon phased out Super size drinks and fries.

      They also then started emphasizing their salad selections and the fact that Happy Meal's can also be purchased that have fruit and milk instead of fries and soda.

      Let's not forget they also have extremely deep pockets for damage control.

      McDonald's to this day keeps pushing their "healthy" side. In fact, they created the premium wraps in response to marketing reports that Subway was beating them out for consumer spending.

      McDonald's McWrap Goes After Subway, Sandwich Share | News - Advertising Age
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