He decided to go solo as an artist a few years back since he was producing all their music anyways. The downfall is that the other guy was good at the promoting side of things.
So, anyways, it was about 9 months or so ago that I had gotten up with my buddy at a concert where in which he was one of the acts. He had given me a cd of some of his original music, and I was blown away by the tracks he created.
This is when a "light bulb" went off in my head. What a perfect project to get my feet finally wet in the offline and online marketing world by helping him promote his music, with the hopes he will get signed by a record label!
He was actually just getting ready to start producing a new album 9months ago, and finally has it finished.
I started about 4 months ago talking with him about what he needed to start doing right away.
1. Create a twitter page for his artist name, and start following as many people that have anything to do with music and his genre(other artists, celebrities, record labels, etc).
2. Facebook fan page. again connecting with others related to the music industry.
3. I set him up a temporary email addy and bought the domains consisting of his artist name.
Im thinking that putting out a press release would be the next thing to do. Along with creating an official website with the domain we bought. Putting his Bio, album and/or individual tracks for people to purchase. His availability for doing concerts, and some of his background accomplishments.
Also signing up for music social networks like Soundcloud etc.
Maybe picking one song of his choice and having a video created for it to post on Youtube.
Im looking for anyones advice/opinions on what I have laid out so far, what I missing and need to do, etc..... Thanks