For instance, if an agency do SEO/Email marketing/Webdesign etc. Could it be better to not talk about everything we are able to help them out with while we introduce our services, and just ask the prospect it they are having difficulty in any specific marketing channel.
From my experience, it's easier to close a deal when the client has indicated that they need help in a specific service that we offer. And to be honest a lot of time I did not even tell them about most of the services that we offer, as it a lot and most of the time confused the potential client. So the ask me about a specific services, or they just tell me that we don't need any SEO/PPC etc.
So in the next week I will change my way in selling my services, so instead of telling them that we can help them with their for example PPC marketing or whatever I feel they could need some help with. I would just introduce my company and then I will find out if there is any specific area within their online marketing that they are struggling with and wants to improve. And then just take it from there.
So what do you think guys, would it work? Or will this approach (that in a way giving them more responsibility) make it more complicated?