The GUY who turned me down 2 years ago...

19 replies
So I ran into a guy at the gas station that turned me down two years ago, for SEO. He owns a window, siding, roofing and gutter company. However, in our exchange of greetings, he asked me if I still do that "SEO stuff". Told him yes. He prceeded to tell me that his wife runs a kennel, had a website built, but it's not even showing up on the 1st 10 pages. He wants me to work some magic, and get her on page one. Told him that I'd take a look into it, but forgot to ask him what key words he was looking to rank for.

Checked out the site, and there isn't really any on page SEO, they don't have their telephone numer anywhere on the site. They have claimed their Google+ Local listing, but it doesn't have any testimonials, compared to the competition (who has several). They have a Fb page in place that has 46 followers, but hasn't been updated with content since early April. Also, their Get Listed score is sitting at 16%

ANY SUGGESTIONS on how I should proceed? Told him I'd contact him in 2 days.
#ago #guy #turned #years
  • Profile picture of the author lem0n
    Originally Posted by pplicon View Post

    Checked out the site, and there isn't really any on page SEO, they don't have their telephone numer anywhere on the site. They have claimed their Google+ Local listing, but it doesn't have any testimonials, compared to the competition (who has several). They have a Fb page in place that has 46 followers, but hasn't been updated with content since early April. Also, their Get Listed score is sitting at 16%

    ANY SUGGESTIONS on how I should proceed? Told him I'd contact him in 2 days.
    You have just written numerous good ways she could use to get her PR up. Make a 'action plan' and charge for that. And if she doesn't know how to do some of the things, then show her and charge extra.
    {{ DiscussionBoard.errors[8075369].message }}
    • Profile picture of the author goindeep
      Originally Posted by lem0n View Post

      You have just written numerous good ways she could use to get her PR up. Make a 'action plan' and charge for that. And if she doesn't know how to do some of the things, then show her and charge extra.
      Yeah agree. You have just written your main points down.

      Go tell him this and then tell him what you can do for what price, simple.
      {{ DiscussionBoard.errors[8075854].message }}
  • Profile picture of the author Eddie Spangler
    Originally Posted by pplicon View Post

    However, in our exchange of greetings, he asked me if I still do that "SEO stuff". Told him yes.

    ANY SUGGESTIONS on how I should proceed? Told him I'd contact him in 2 days.
    Im confused I thought you told him that you still do "SEO stuff".:confused:

    What do you normally do for your clients in this common situation?
    Signature
    Promise Big.
    Deliver Bigger.
    {{ DiscussionBoard.errors[8075603].message }}
  • Profile picture of the author webcosmo
    You should do exactly what he wants, some "SEO stuff" I`d say you take the job and do your best, don`t be subjective that he turned you down.
    {{ DiscussionBoard.errors[8075704].message }}
  • Profile picture of the author pplicon
    @Eddie.. I originally started out with SEO two years ago and never landed a client, so I switched over to mobile websites and videos.
    {{ DiscussionBoard.errors[8076254].message }}
  • Profile picture of the author kenmichaels
    Originally Posted by pplicon View Post

    So I ran into a guy at the gas station that turned me down two years ago, for SEO. He owns a window, siding, roofing and gutter company. However, in our exchange of greetings, he asked me if I still do that "SEO stuff". Told him yes. He prceeded to tell me that his wife runs a kennel, had a website built, but it's not even showing up on the 1st 10 pages. He wants me to work some magic, and get her on page one. Told him that I'd take a look into it, but forgot to ask him what key words he was looking to rank for.

    Checked out the site, and there isn't really any on page SEO, they don't have their telephone numer anywhere on the site. They have claimed their Google+ Local listing, but it doesn't have any testimonials, compared to the competition (who has several). They have a Fb page in place that has 46 followers, but hasn't been updated with content since early April. Also, their Get Listed score is sitting at 16%

    ANY SUGGESTIONS on how I should proceed? Told him I'd contact him in 2 days.
    Based on the very limited amount of information you provided about the guy,
    its enough for me to tell you he is going to want a deal.

    Figure your costs out, then quote him twice the amount.

    This way when he starts hemming and hawing when you ask for the
    money, you have wiggle room to drop the price and still make a profit.

    Just because he came to you, does NOT mean he is sold.
    So don't get sloppy, don't forget to pitch him. Don't leave
    any of the sales process out just because you think he already knows.

    and if I am wrong about him wanting a deal, you get the sale at a higher amount.
    That should take the sting out of him taking two years
    to make a decision to work with you.
    Signature

    Selling Ain't for Sissies!
    {{ DiscussionBoard.errors[8076263].message }}
    • Profile picture of the author abbot
      Banned
      Originally Posted by kenmichaels View Post

      Based on the very limited amount of information you provided about the guy,
      its enough for me to tell you he is going to want a deal.

      Figure your costs out, then quote him twice the amount.

      This way when he starts hemming and hawing when you ask for the
      money, you have wiggle room to drop the price and still make a profit.

      Just because he came to you, does NOT mean he is sold.
      So don't get sloppy, don't forget to pitch him. Don't leave
      any of the sales process out just because you think he already knows.

      and if I am wrong about him wanting a deal, you get the sale at a higher amount.
      That should take the sting out of him taking two years
      to make a decision to work with you.
      ^^^ This guy..

      He knows shit, listen, and apply.
      {{ DiscussionBoard.errors[8076305].message }}
  • Profile picture of the author Dennis Seymour
    1. Research what you will be doing. This is local search for a very niche specific topic so it's going to be pretty easy.
    - Technical audit, fix design flaws, broken links etc
    - Optimise for local search
    - Get all their social properties and take command of those and optimise them and schedule content. Make sure to send links to these.
    - Link building (basically simple link begging work from local sites plus other link building work)

    2. Determine if you want to charge a recurring. It's hard but try to get 3 months, stating that SEO will need at least 3 months to see substantial results

    3. Prepare a no-BS proposal. No technical terms, all basic language stuff. Make it easy for him to understand

    4. Set a meeting over coffee or something and pitch. Make it quick.

    You can probably make it rank in a 1 month so they'll be happy...as long as they actually get traffic and conversions...which is another matter
    Signature
    Add Me On Google+ and Twitter
    Visit the LeapFroggr Blog for SEO and Digital Marketing Tips and Strategies and be sure to sign up for your FREE Digital Marketing eBook.
    {{ DiscussionBoard.errors[8076436].message }}
  • PPlicon,

    The Husband has nothing to do with the business his wife is in and he's asking you to do SEO magic. My gut tells me not to completely trust him.

    My first action plan would be to request that you get in front of his wife and talk to her before you discuss anything about what you can do for her.

    What is SHE wanting to do? What are HER questions? What is HER budget? What's does SHE believe is failing? What's working for HER?

    The husband is not qualified to speak on her behalf when he's running a completely different company. He is a third party and not the decision maker.
    {{ DiscussionBoard.errors[8076467].message }}
    • Profile picture of the author kenmichaels
      Originally Posted by ThePromotionalGuy View Post

      PPlicon,

      The Husband has nothing to do with the business his wife is in and he's asking you to do SEO magic. My gut tells me not to completely trust him.

      My first action plan would be to request that you get in front of his wife and talk to her before you discuss anything about what you can do for her.

      What is SHE wanting to do? What are HER questions? What is HER budget? What's does SHE believe is failing? What's working for HER?

      The husband is not qualified to speak on her behalf when he's running a completely different company. He is a third party and not the decision maker.
      You know what, THAT is some good advice.

      I feel kind of silly, because I missed that.

      That is one of the things I like about this forum, everyone has a different
      perspective, and if you pay attention, ALL angles get covered.

      Good catch Promo Guy
      Signature

      Selling Ain't for Sissies!
      {{ DiscussionBoard.errors[8076576].message }}
    • Profile picture of the author Tsnyder
      Originally Posted by ThePromotionalGuy View Post

      PPlicon,

      The Husband has nothing to do with the business his wife is in and he's asking you to do SEO magic. My gut tells me not to completely trust him.

      My first action plan would be to request that you get in front of his wife and talk to her before you discuss anything about what you can do for her.

      What is SHE wanting to do? What are HER questions? What is HER budget? What's does SHE believe is failing? What's working for HER?

      The husband is not qualified to speak on her behalf when he's running a completely different company. He is a third party and not the decision maker.
      All of that may be true... or none of it. Based on the info
      provided we really have no way of knowing one way or the other.

      The fact that it's a separate business doesn't necessarily mean he has no control.

      The bigger problem is the lie. The OP told the guy he still does
      that "SEO stuff" when, in fact, he's never had a single client.

      Don't we all see the obvious problem here?

      Refer the guy to someone who is current on the subject.
      Signature
      If you knew what I know you'd be doing what I do...
      {{ DiscussionBoard.errors[8076804].message }}
  • Profile picture of the author SirThomas
    Do the research on kennels, talk to his wife and find out what she wants. Visit warriors for hire/seo providers. Get a quote, multiply it by at least 300% and present it to HIS wife.
    {{ DiscussionBoard.errors[8076753].message }}
  • Profile picture of the author kellyyarnsbro
    Do your stuff, you said you do SEO and that's it start from the keywords and then slowly but surely optimize their site.
    {{ DiscussionBoard.errors[8076830].message }}
  • Profile picture of the author 7A
    You must've made a good enough impression to have him approach you years later.
    Good on ya!
    Do this job right for his wife, and you'll have a customer for a good long time, and a good referral "agent" , so to speak , with his wife.
    {{ DiscussionBoard.errors[8907504].message }}
    • Profile picture of the author vndnbrgj
      Originally Posted by 7A View Post

      You must've made a good enough impression to have him approach you years later.
      Good on ya!
      Do this job right for his wife, and you'll have a customer for a good long time, and a good referral "agent" , so to speak , with his wife.
      Did you read the posts?
      He had to get back to them within 2 days...
      Your advice is about 8 months to late. :rolleyes:
      Signature
      Life Begins At The End Of Your Comfort Zone
      - Neale Donald Wilson -
      {{ DiscussionBoard.errors[8908407].message }}
  • Profile picture of the author Andrew S
    You've pretty much already said the major problems in your original post, what more could anyone help you with? Seems like you know exactly what you're doing
    Signature
    Marketer's Center is creating free tools for the SEO community!
    Sick Analytics: Find and fix your worst pages. Entity Explorer: Make your content better with related entities.
    {{ DiscussionBoard.errors[8915099].message }}
  • Profile picture of the author 4D
    Pplicon, when you are doing SEO, you don't ask the client what keywords they want, you tell them what is bringing the most traffic and then focus on those keywords and then localize them. This way you can get business in their local areas instead of trying to rank for just 'pet kennel' which would take a ton more work.

    Make sure that the Keyword text that you want to rank for is on the main page in some form, better if it is in headline text. Make sure all of your keywords are represented in your meta title and description. Make specific category pages for the site so that each page can rank for different services. Be wary of database driven sites like Ajax, that can really do a number on SEO. Only use Backlinks that are very relevant to the niche.

    I hope that is at least a start. It's about 10% of what i'd do. Good luck
    {{ DiscussionBoard.errors[8916711].message }}
  • Profile picture of the author helisell
    Dear OP,

    I see a flaw here.

    He asked 'Do you still do SEO Stuff' and you told him yes?

    But you don't actually do 'SEO Stuff'.
    Think carefully before you take this on.

    It is going to be a big distraction from what you are already doing
    and by your own admission you're not really sure what you're doing in
    this arena.

    Imagine you take the client on, get distracted from your main business, put
    in lots of time and effort in an area that you don't specialise in, maybe do
    'not such a great job' and then have to fight his demands, jsutify your fees etc etc etc.

    I;m old now.....and I've done what you're about to do and believe me....there's a good chance this will cause you more harm than good.

    Just some well intentioned hindsight.

    Whatever you decide....good luck.


    .
    Signature

    Making Calls To Sell Something? What are you actually saying?
    Is there any room for improvement? Want to find out?

    {{ DiscussionBoard.errors[8917041].message }}

Trending Topics