Need advice on repositioning my business

Repositioning can be a tough task, but it sounds like you are very close in what you do, just adding in the ADDED benefit of also offering the back end services for integration.

for me, I have had many a go round with repositioning or adding services that I thought should have a bigger spotlight than current services.

I have always started off by looking at it as a "new" business within a business, a division so to speak.

My making it a division, it allowed me to brand it separately. I even made a separate logo with similar look and feel to my existing logo etc. Even my invoices had my company logo AND my division logo on it (smaller though) to help make the connection for my clients.

I also created another site with the same look and feel, but with the new logo and colors, and tied it into my existing site and vice -versa.

In the end, its all the same company, but by treating it as a "division" I was able to market it on it's own AND as part of my business. So that way I can reach my target market(s) either together or separately.

Not sure if that makes sense or not?? Hopped up on caffeine and Skittles so I tend to ramble on at this time of day....

~keith

i think it's definitely the same as a strategic plan. you simply need to highlight this in the proposal or in the blueprint. i use blueprints for my business and i use a lock mechanism to illustrate.

Does anyone else have any advice?

Thanks
Di

"I have found myself doing more and more business process analysis, which then translated into process flows for their integration between their backend office admin
systems and their online systems."

You could offer this as a service and eventually a different brand as suggested by Keith.

You could also offer an internet marketing and backend integration package, of course charging more.

Also, get publicity and position yourself as expert through local print, radio and TV. Make yourself known to the press as someone they can talk to about this stuff.
Perhaps become a weekly or semi-weekly print columnist - as well as blogging.
Make your expertise known to Chambers of Commerce, economic development groups, and business networking groups... just get the word out that you help businesses grow and help them manage and organize that growth.

I need to integrate my hotel IM with the back end. Phone reservations, group reservations, our website and social media, and the online travel agencies such as Trip Advisor, Hotels.com, Booking.com, etc. etc. Data, revenues, expenses/payments, from all these different sources in different formats that needs to end up in one format...
I think I see a need for what you now offer.

Dan