How Do I Sell My Free Service?

15 replies
Ok so here is what I do...I pre-screen people based on their income and credit to find out what apartment they may qualify for and then personally take them to those apartments. This is a free service I offer since I get paid from the apartment complex when they move in.

There is one big draw back.

I meet the clients at a neutral public location since I have no office and they follow me to the apartments. (This is because I have to be there when they see the apartments to get paid and I don't want them going without me). I believe this may cause a lack of trust?

I have no problem getting leads. It is just a matter of coming across legit and keeping my clients moving along the process.

How would you handle the situation without an office?
#free #sell #service
  • Profile picture of the author payoman
    Sounds like you would just meet them AT the apartment address, wouldn't you? Why a 'neutral location' lol sounds like a spy movie.

    If you're worried they go without you, just book a specific time and arrive 15 minutes early or something.
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    • Profile picture of the author jbearnolimits
      Originally Posted by payoman View Post

      Sounds like you would just meet them AT the apartment address, wouldn't you? Why a 'neutral location' lol sounds like a spy movie.

      If you're worried they go without you, just book a specific time and arrive 15 minutes early or something.
      Ya know, that may be what I should be doing. I think you guys are right about the trust issue. I shouldn't be giving up my clients trust in me to be the real deal just because I don't trust them to not go without me. Maybe I should have a little more faith in my clients.

      I don't actually have to be there in person...that is just part of the service (showing them to the apartments personally). Since I have a contract with the apartments I just have to have my name placed on the application. That is another reason I go personally. So that I can be sure my name gets on it.
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  • Profile picture of the author Eddie Spangler
    The whole setup is flawed because of the trust issue.

    You dont trust your customers, they may visit the location without you so you dont want to give them hints or suggestions.
    You fear clients may not trust you, because you dont have an office, but in reality that doesnt matter that much. Its mostly in your head.
    The apartments dont trust that you referred them so you have to show up in person as proof.

    Sounds like an unfun environment to conduct business, but I know you are still hustlin and trying to get paid.

    Assuming I were forced into your situation I would simply say something like
    I will meet you at the Starbucks on Main street at 3pm and from there I will personally drive you to 3 different apartment complexes that fit your criteria.
    And just go from there.

    If ever questioned about the office just explain that you work out of your house and that it keeps the expenses down, thats why you are able to provide this "free" service to them and chauffeur them around town. If you want to show further "proof" of professionalism then make sure you wear a nice company branded shirt and have your car branded.
    (if a wrap is too expensive for you right now then vinyl lettering on the windows is much cheaper and looks pretty good)
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    Deliver Bigger.
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  • Profile picture of the author SashaLee
    Hi there,

    Eddie has a good idea, and you could also set it up with the apartment complex that the people you meet have to have a special "discount code" in order to get a good deal. You'd tell the apartment rent manager the code you use and you can be sure the punter would use the code in order to get a good deal.

    You could simplify it even more by getting the person's name over the phone and then send them to the apartment. Call them afterwards and if they rented, you're owed a commission.

    If you're in America, what you're doing sounds dangerously like acting like a real estate agent (taking them to and showing them the apartment).

    If you don't trust the apartment complex, then find one you CAN trust. You're obviously good at what you do and the problems you're quoting shouldn't be there in the first place.

    All the best,

    Sasha
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  • Profile picture of the author jbearnolimits
    What do you guys think about meeting them at the apartment?
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  • Profile picture of the author Rus Sells
    I'm confused, why is it that you have to sell something that's free.
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    • Profile picture of the author jbearnolimits
      Originally Posted by Rus Sells View Post

      I'm confused, why is it that you have to sell something that's free.
      Sometimes you have to advertise free services.
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      • Profile picture of the author Wade Watson
        Sasha made a very good point. In most states a real estate license is required if you receive a commission for setting up an apartment lease. If you don't have an r.e. license, check up on your state's laws before you have an unpleasant legal matter to with which to deal.
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  • Profile picture of the author PanteraIM
    Don't they need the keys to actually get inside the apartment to have a look?

    I don't know how many people there are that would make a decision like that without viewing the interior.
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    you cant hold no groove if you ain't got no pocket.

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    • Profile picture of the author jbearnolimits
      Originally Posted by PanteraIM View Post

      Don't they need the keys to actually get inside the apartment to have a look?

      I don't know how many people there are that would make a decision like that without viewing the interior.
      I don't understand...my clients DO get to look inside.
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      • Profile picture of the author PanteraIM
        Originally Posted by jbearnolimits View Post

        I don't understand...my clients DO get to look inside.
        What I mean is that if they don't have the keys how can they possibly look inside the apartment or sidestep you from the sale?

        We had the letting agent who met us at our building when we took a lease out, same thing happend.
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        you cant hold no groove if you ain't got no pocket.

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        • Profile picture of the author jbearnolimits
          Originally Posted by PanteraIM View Post

          What I mean is that if they don't have the keys how can they possibly look inside the apartment or sidestep you from the sale?

          We had the letting agent who met us at our building when we took a lease out, same thing happend.
          Nothing is stopping them from going right to the apartment without me and asking to see the apartment. That is what the whole issue is about.
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  • Profile picture of the author Andy Lemos
    Meet them at the apartment or co-op they plan to pay for!
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