What Would A Qualified Business Owner Expecting Your Call Be Worth?

Wondering why you just don't call them back. You have basically presold them and changing sales people might lose the sale. Random TO's are never good in my experience (dealership & retail commission sales).

Hi there,

Aaron Doud is right. Interrupting the sales process is never a good idea. When you have the buyer on the hook, it's a good idea to close right there and then even if it's only the acceptance of some literature, or a trial run.

All the best,

Sasha.

NoahM,

If I were to act like the average salesperson, which is OBVIOUSLY what you are, I could EASILY presell over 60%+ of the people!

What if I offered you a networked Accounting/POS/datamining/ECOMMERCE system with email, SEO, autoresponder, database. EASILY worth over $30,000! ?

Not sold? How about if I offered it for NOT $30,000! NOT $3000! NOT even $300! Buy TODAY, and I will do it for $150!? OK, OK, that may STILL sound expensive! I will throw in FREE 24 hour 7 days a week 265 days a year support! OK, OK! That may STILL be two expensive! I'll throw in a COMPUTER that runs it AS WELL! 100Mbp/s networking with wireless networking! HECK, for an extra $100, I'll quintuple the speed and double the expandability.

OK, you might think I am exaggerating, but I COULD do all the above and still make a profit. It wouldn't be much, may not be the best software, and the support would be via communities, and the computer would be small(though faster than many I worked with about 8-9 years ago). STILL, I have heard sales people really offer far more, and find that someone is LOSING HIS/HER SHIRT!

If I can do BETTER than so many salespeople promising such things, WHY PAY YOU?

HECK, I am on a contract NOW! The salesperson LIED! I am working hard to fill gaps in my skill set and the customer demands an answer even while I am studying the options. I think I have done VERY well. It will take well over a man week to document, and the customer is pretty happy. But I am paying the price.

Steve

If I was offered warm SEO leads for firms with high annual turnovers I'd be happy to pay handsomely for them. I just don't understand why you'd want to pass these leads on?

I hired a guy to do just this and he quite after two days (he was working based on receiving high commissions if sales were confirmed, as in one sale would cover 2 months of an average salary) because he couldn't get anyone to commit to a meeting.

I like how nearly everyone missed the point of OPs post.

I assume you want to sell warm leads, yes? It depends on a lot of factors such as price point per sale, how qualified the lead is, your CUSTOMER'S sales process and on and on.

There a lots of people here that are in need of someone to set up warm leads for them, you would need to ask them personally and how much they are prepared to pay for a qualified lead. It's too much of a complex question imo to be answered generally.

A lead that wants you to qualify a 10k pm SEO package is going to pay you more than someone selling 499 for web design. How much YOU earn is up to you, but to make decent money I'd suggest somewhere in the $150 $200 range targeting premium leads for high ticket items, maybe a bonus structure for volume or sales generated as well.

I generated leads for awhile selling investment property presentations, $300 per lead. That's not a bad margin, except we were targeting doctors, lawyers, business directors, generally hard people to market to. They closed maybe 10% of the leads, so invest $3,000 and here in NZ you sell a house on the secondary market and make over $100,000 profit on ONE deal in the right conditions. This is why generating leads as a business is bullshit IMO.

The question needs to be asked: why can't you close the leads YOURSELF?! I can't think of a single legitimate reason why you would want to do this unless you can't close, but please you or anyone else correct me on this if I'm wrong. I've always wondered...

I left shortly after the housing market cooled down and continued its' seven year cycle. These companies hire commission only reps every 3 years and then close up to wait for the next swing and repeat. Perfect use of lead generation.

Like others have said, you are taking the money on the front end of the deal and forfeiting the entire LTV of the customer. You make $150, $200 as a static figure. They might book them in for a website at 499 to sell them an adwords package that makes the company an extra $5k a year. There's a reason why appointments are easy to sell and its' because you LOSE in the bigger picture of the deal.

It's like how CPA companies pay $1 per email submit while on the back end they make $5~ per hop with upsells, affiliate offers, co-registration lists etc. People wouldn't do this if it wasn't massively profitable for the person buying the appointments, and people making money on the front end usually get screwed if this is their only form of revenue.