What is the best recent Offline WSO - opinions?

13 replies
Hi -

I thought I'd query the forum to get thoughts about what you all think are some of the best recent (w/in the past 6 mos to year) WSOs that target offline internet marketing. Best, meaning not only easiest to use, most informative, but most profitable for users. Thoughts?
#offline #opinions #recent #wso
  • Profile picture of the author WillR
    It really depends what sort of things you are looking for specifically?

    Offline marketing is a VERY broad area.
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  • Profile picture of the author Jason Kanigan
    Originally Posted by piney94 View Post

    Hi -

    I thought I'd query the forum to get thoughts about what you all think are some of the best recent (w/in the past 6 mos to year) WSOs that target offline internet marketing. Best, meaning not only easiest to use, most informative, but most profitable for users. Thoughts?
    This is an incomplete question.

    WHAT do you want to offer your offline prospects?

    Do you know how to sell?

    There are so many areas it's impossible to give an answer without knowing more about what you are looking for. Consider: what is the best automobile that come out in the past 6 - 12 months?

    For you? Who knows? SUV? Sports car? Wagon? Sedan (saloon for my UK friends)? Recommending a sports car to you when you're looking for an SUV is pointless, isn't it?
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    • Profile picture of the author piney94
      Jason -

      Let me clarify...

      I've been focusing the majority of my offline efforts in developing mobile websites for clients. I have used Will R's Little Red Snapper to incorporate client's logo in the design of the site. I have also used Hershey's Localizer Lead tool. I am breaking away from Dudamobile and am now starting to focus on programs like Minute Mobile Mock-ups and Mobile Squeeze Pro and templates from the Squeeze Mobi guys.

      I have NOT had any luck selling designer QR codes and reputation mgmt is a bit like a gorilla, but new programs like WP QRep are very cool.

      Though I provide mostly mobile website design, I also have other services that I sell/offer if a client wants. So, yes - there are a variety of "cars" that I offer.

      Jim

      Originally Posted by Jason Kanigan View Post

      This is an incomplete question.

      WHAT do you want to offer your offline prospects?

      Do you know how to sell?

      There are so many areas it's impossible to give an answer without knowing more about what you are looking for. Consider: what is the best automobile that come out in the past 6 - 12 months?

      For you? Who knows? SUV? Sports car? Wagon? Sedan (saloon for my UK friends)? Recommending a sports car to you when you're looking for an SUV is pointless, isn't it?
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      • Profile picture of the author laird
        Originally Posted by piney94 View Post

        Jason -

        Let me clarify...

        I've been focusing the majority of my offline efforts in developing mobile websites for clients. I have used Will R's Little Red Snapper to incorporate client's logo in the design of the site. I have also used Hershey's Localizer Lead tool. I am breaking away from Dudamobile and am now starting to focus on programs like Minute Mobile Mock-ups and Mobile Squeeze Pro and templates from the Squeeze Mobi guys.

        I have NOT had any luck selling designer QR codes and reputation mgmt is a bit like a gorilla, but new programs like WP QRep are very cool.

        Though I provide mostly mobile website design, I also have other services that I sell/offer if a client wants. So, yes - there are a variety of "cars" that I offer.

        Jim
        Hey Jim,

        What's your preferred customer acquisition strategy? Email, Direct Mail, Phone Calls, On-site Sales Calls?

        I've got both Lead Localizer Tool and Mobile Renegade - each are good in their own right, so no need to switch with what's working for ya.
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        • Profile picture of the author piney94
          My preferred is email - but I have found a LOW open rate. What works, almost consistently, is on-site calls w/ mock-ups on my Ipad.

          Originally Posted by laird View Post

          Hey Jim,

          What's your preferred customer acquisition strategy? Email, Direct Mail, Phone Calls, On-site Sales Calls?

          I've got both Lead Localizer Tool and Mobile Renegade - each are good in their own right, so no need to switch with what's working for ya.
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  • Profile picture of the author vndnbrgj
    You should pick up Mobile Renegade
    Signature
    Life Begins At The End Of Your Comfort Zone
    - Neale Donald Wilson -
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  • Profile picture of the author laird
    Jim,

    If cold walk-ins work for you, stick with 'em for as long as you can. I'm not sure how long ago it came out, but the folks at SqueezeMobi offered a mobile presentation wso which could aid in your selling.

    Depending on your current sales volume and price point, you could scale up by getting an outside sales rep to work on commission or split profits.

    Lastly, if you want to involve direct mail, Lee Cole had a wso (not sure if it's still being offered) showing a couple ways he contacts with prospects and converts to mobile website deals.
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  • Profile picture of the author Andy Lemos
    Whats's your objective? What are you trying to learn? the question is a bit vague.
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  • Profile picture of the author Underground
    Posing the question ''what can I sell that is the most profitable, easy to implement for me'', is the reason I think so many will struggle in Offline. They go about chasing WSO's and methods looking for the best thing that suits them. Then have a hard time because everyone else is trying to sell the exact same thing to business owners.

    Whereas if more people asked the question, ''what are the most effective services for getting a high ROI for a client consistently'' and sort to learn marketing properly, then after getting a few clients on retainer and getting results that many other business owners want for themselves when presented with them, you can go after big clients for big money.

    If you constantly seek only your own interests and what makes you money, with results your customers get not even factoring into it, you're always going to be if for a long, frustrating time trying to sell one-off solutions and upsells that require massive volumes of prospecting and sales efforts for far less results than are attainable with a superior approach. You won't have real integrated marketing skills that you can tailor to particular clients and their needs, leveraging off of your results you've got for other clients. You won't have a track record and you won't have credibility.

    When you have that, or someone else's proven system to get real, outstanding results, then you can do what this guy below does and get real money with clients on retainers from a relative low potential prospect pool, because you have your act together. You ain't a desperate amateur trying to sell one shot, poor return gimmicks and tactics to clients, but results. This guy does it properly.

    http://www.warriorforum.com/offline-...000-month.html

    That is the best material you will find about the offline space. But people won't get to that position with the wrong mind set and asking the wrong questions and looking for the easiest services to them and putting their bank account first. You have to commit to learning the right skill set. Not methods, which is what most Offline WSO's offer.

    If you want to shorten the learning curve (I've spent three years wading through hundreds of offline WSO's trying to get a full skill set - which is a testament to how crap most of them are as it shouldn't have taken anywhere near that long), then check out the guys at networkempire.com. Some of the SEO people who use their stuff were selling keyword white paper marketing reports for £2500 and had 8 more people in line just to get the white paper data alone. (You'll see why such market data would be in such demand with businesses if you check out their stuff and what it does.)

    Invest in them, learn all you can since they teach full 360 online marketing, and then market and sell those services that will get dramatic results for high monthly fees.

    The alternative is to keep buying piss-poor WSO's making silly claims about easy, painless prospecting methods that stuff $500 dollar checks into your account on demand and the like. Which keeps people in bottom feeder mode.
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  • Profile picture of the author JamieBeresford
    You should also check out the WSO of the Day (WSOTD) as several recent products have come out for offline marketing. The preferred ones will depend on your marketing focus.
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