So in this thread: http://www.warriorforum.com/offline-...ng-linked.html
I was asked to make a thread about my current LinkedIn strategy, which has changed quite a bit this year.
The reason it's changed is that a whole heap of spammers descended upon LinkedIn sometime last year and started to abuse the system. There seemed to be a new LinkedIn WSO out every week last year, so this wasn't too much of a surprise.
So, I stopped getting the results I was getting and decided to switch up and go for a much more personal approach, and the results were very good indeed.
Here is exactly what I do, in a step by step format to make it easy to follow.
1. Identify clients within groups who have a website but no mobile site.
2. I use a mobile mockup creator to quickly create a sharp but simple front page mobile site using their logo and site colours so as to match their branding.
3. I then create a short (5 min) screencast video where I highlight the issue the client currently has and the solution that I've created for them.
(To showcase these things, I use this free mobile site emulator: Springbox | Digital Strategy Agency | Tools)
a. During the video I start by complimenting them on their current website (with their site up on screen)
b. I then go on to show them their current site on the mobile emulator and explain the key areas where this is hurting their business
c. Next, I show them what I've created and why this is so much better for them.
d. Then I pull up Google's mobile playbook to back up some of the stats about how not having a mobile website is hurting their business.
e. Finally, the call to action... I explain that they can claim this mobile website very inexpensively by giving me a call or replying to my message.
4. Send these messages to the clients via group messaging to get right into their inbox without paying anything to LinkedIn.
So this is a very simple process but on LinkedIn it works like gangbusters.
The beauty of it is, you can speak to the business owner directly, by their first name during the video. You get to address them personally and have your message land right in front of them - no gatekeepers in sight.
The result of this strategy was that I was able to start charging on the front end with all clients on LinkedIn instead of wasting time giving things away for free and hoping to recoup something later on.
That did work, and if you look at my other thread, you'll see that I was making money with the screen shot I posted.
But, at the end of the day, it's much better to bring clients into your funnel as paying customer because you waste far less time dealing with the freebie seekers of this world.
The response rate is huge and by and large, the customers who you speak to are absolutely blown away by the video. To them this is high tech and they are immensely grateful you took the time to put it together.
Oftentimes, the customers who contact will tell you "I was already thinking I needed a mobile site, so this came at the right time"... These are the types of customers you want your message in front of, and LinkedIn is the perfect way to do it.
You just have to make sure you separate yourself from the crowd and this is one very powerful way of doing that.
Here is an example of the kind of response you get:
If you have any questions, I'll be happy to answer on this thread but please don't PM me as my inbox is usually full and I don't check it often!
Here is an example video: